---
title: "KPMG vs Tax Link: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, KPMG or Tax Link? Compare estimated monthly branded-search demand and Share of Search inside the Timaru accounting firms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/kpmg-new-zealand-vs-tax-link"
publisher: "Brandwave"
---

# KPMG vs Tax Link: Which is more popular by branded search in New Zealand?

Which is more popular in search, KPMG or Tax Link? Compare estimated monthly branded-search demand and Share of Search inside the Timaru accounting firms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: KPMG and Tax Link
- **Competitive set**: Timaru accounting firms
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **KPMG Share of Search**: 90.2%
- **Tax Link Share of Search**: 1.6%

## Which is more popular in search, KPMG or Tax Link?

- In August 2026, KPMG had more branded searches than Tax Link among timaru accounting firms in New Zealand. KPMG was estimated to have 13.4K branded searches compared to Tax Link’s 240, and held a 90.2% Share of Search versus Tax Link’s 1.6%.
- KPMG was ahead of Tax Link in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, KPMG’s estimated Share of Search among timaru accounting firms in New Zealand moved from 87.8% to 90.2%, and its estimated monthly branded searches moved from 10.6K to 13.4K.
- Across the 11 months ending August 2026, Tax Link’s estimated Share of Search among timaru accounting firms in New Zealand moved from 1.7% to 1.6%, and its estimated monthly branded searches moved from 200 to 240.

## How did search popularity change for New Zealand timaru accounting firms in August 2026?

- In August 2026, KPMG lost estimated Share of Search among timaru accounting firms in New Zealand, from 91.4% to 90.2%.
- Estimated monthly branded searches for Tax Link in New Zealand rose 20% over 11 measured months, from 200 to 240 in August 2026.

## Month by month

| Month | KPMG estimated searches | KPMG Share of Search | KPMG rank | Tax Link estimated searches | Tax Link Share of Search | Tax Link rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 10.6K | 87.8% | 1 | 200 | 1.7% | 4 |
| Nov 2025 | 10.7K | 88.4% | 1 | 160 | 1.3% | 4 |
| Dec 2025 | 8.3K | 88.2% | 1 | 160 | 1.7% | 4 |
| Jan 2026 | 7.9K | 86.3% | 1 | 210 | 2.3% | 4 |
| Feb 2026 | 11.7K | 89.8% | 1 | 210 | 1.6% | 4 |
| Mar 2026 | 16.3K | 90.6% | 1 | 340 | 1.9% | 4 |
| Apr 2026 | 10.9K | 87.7% | 1 | 290 | 2.3% | 4 |
| May 2026 | 11.1K | 88.8% | 1 | 250 | 2% | 4 |
| Jun 2026 | 15.1K | 90.3% | 1 | 270 | 1.6% | 4 |
| Jul 2026 | 15.7K | 91.4% | 1 | 220 | 1.3% | 4 |
| Aug 2026 | 13.4K | 90.2% | 1 | 240 | 1.6% | 4 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using KPMG’s and Tax Link’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **KPMG**: Measured on the search terms “kpmg”, “kpmg accountants”, “kpmg accounting”, “kpmg ashburton”, “KPMG Auckland”, “kpmg auckland jobs”, “kpmg chartered accountants”, “KPMG Christchurch”, “KPMG Hamilton”, “kpmg near me”, “KPMG New Zealand”, “KPMG NZ”, “KPMG Tauranga”, “kpmg timaru” and “KPMG Wellington”, summed into one figure.
- **Tax Link**: Measured on the search terms “tax link”, “tax link accountants”, “tax link chartered accountants”, “tax link hastings”, “tax link invercargill”, “tax link napier”, “tax link nz”, “tax link timaru”, “taxlink”, “taxlink accountants”, “taxlink accounting” and “taxlink timaru”, summed into one figure.

- [KPMG profile](/demand/nz/brands/kpmg-new-zealand)
- [Tax Link profile](/demand/nz/brands/tax-link)
- [All timaru accounting firms in New Zealand](/demand/nz/categories/nz-timaru-accounting-firms): The set both shares are measured inside, 7 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, KPMG or Tax Link?

In August 2026, KPMG had more branded searches than Tax Link among timaru accounting firms in New Zealand. KPMG was estimated to have 13.4K branded searches compared to Tax Link’s 240, and held a 90.2% Share of Search versus Tax Link’s 1.6%.

## Cite this page

Brandwave. "KPMG vs Tax Link: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/kpmg-new-zealand-vs-tax-link

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/kpmg-new-zealand-vs-tax-link. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.