--- title: "KPMG vs N B Chartered Accountants: Which is searched more in New Zealand?" description: "Is KPMG or N B Chartered Accountants more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Ashburton accounting firms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/kpmg-new-zealand-vs-nb-chartered-accountants" publisher: "Brandwave" --- # KPMG vs N B Chartered Accountants: Which is searched more in New Zealand? Is KPMG or N B Chartered Accountants more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Ashburton accounting firms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: KPMG and N B Chartered Accountants - **Competitive set**: Ashburton accounting firms - **Market**: New Zealand - **Month measured**: Sep 2026 - **KPMG Share of Search**: 13.5% - **N B Chartered Accountants Share of Search**: 5.4% ## Is KPMG or N B Chartered Accountants more popular in search? - In September 2026, KPMG had more branded searches than N B Chartered Accountants among Ashburton accounting firms in New Zealand. KPMG had about 50 branded searches, while N B Chartered Accountants had 20. KPMG made up 13.5% of all Ashburton accounting firm searches we track, and N B Chartered Accountants accounted for 5.4%. - KPMG was ahead of N B Chartered Accountants in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, KPMG’s share of searches among Ashburton accounting firms in New Zealand moved from 14.6% to 13.5%, and its estimated monthly branded searches moved from 60 to 50. - Across the 12 months ending September 2026, N B Chartered Accountants’ share of searches among Ashburton accounting firms in New Zealand moved from 2.4% to 5.4%, and its estimated monthly branded searches moved from 10 to 20. ## Top Ashburton accounting firms in ChatGPT and Google AI Overviews In three ChatGPT questions, N B Chartered Accountants was mentioned in two out of three: in two of the three ChatGPT answers. KPMG did not appear in any of the three answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | SBA | 1st | 3 of 3 | 3 of 3 | | Brophy Knight | 2nd | 2 of 3 | 2 of 3 | | N B Chartered Accountants | 3rd | 2 of 3 | 2 of 3 | | Croys | 4th | 2 of 3 | 2 of 3 | | Lynda Stevenson Chartered Accountants | 5th | 2 of 3 | 2 of 3 | | Gabites | 6th | 1 of 3 | 1 of 3 | | Leech & Partners | Not ranked | 0 of 3 | 0 of 3 | | KPMG | Not ranked | 0 of 3 | 0 of 3 | ## Every AI answer about Ashburton accounting firms - Asked ChatGPT "Which accounting firm should I hire in Ashburton, New Zealand?": 1. SBA, 2. Brophy Knight, 3. Croys, 4. N B Chartered Accountants - Asked ChatGPT "What are the best accounting firms in Ashburton, New Zealand?": 1. Brophy Knight, 2. N B Chartered Accountants, 3. SBA, 4. Croys, 5. Lynda Stevenson Chartered Accountants, 6. Gabites - Asked ChatGPT "What's the best accounting firm in Ashburton, New Zealand for small business tax help?": 1. SBA, 2. Lynda Stevenson Chartered Accountants Not named in any answer: Leech & Partners and KPMG. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How did search popularity change for New Zealand Ashburton accounting firms in September 2026? - In September 2026, Leech & Partners overtook KPMG to rank 3rd among Ashburton accounting firms in New Zealand, with 16.2% of the searches. - In September 2026, N B Chartered Accountants gained share of searches among Ashburton accounting firms in New Zealand, from 4.9% to 5.4%. - In September 2026, KPMG lost share of searches among Ashburton accounting firms in New Zealand, from 17.1% to 13.5%. ## Month by month | Month | KPMG estimated searches | KPMG Share of Search | KPMG rank | N B Chartered Accountants estimated searches | N B Chartered Accountants Share of Search | N B Chartered Accountants rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 60 | 14.6% | 3 | 10 | 2.4% | 7 | | Nov 2025 | 50 | 13.9% | 2 | 20 | 5.6% | 7 | | Dec 2025 | 60 | 17.6% | 2 | 20 | 5.9% | 6 | | Jan 2026 | 80 | 21.6% | 2 | 20 | 5.4% | 6 | | Feb 2026 | 60 | 13.3% | 4 | 20 | 4.4% | 6 | | Mar 2026 | 100 | 18.5% | 2 | 30 | 5.6% | 6 | | Apr 2026 | 70 | 18.9% | 2 | 20 | 5.4% | 6 | | May 2026 | 60 | 16.7% | 3 | 20 | 5.6% | 7 | | Jun 2026 | 60 | 15.8% | 3 | 20 | 5.3% | 6 | | Jul 2026 | 50 | 16.1% | 3 | 10 | 3.2% | 7 | | Aug 2026 | 70 | 17.1% | 3 | 20 | 4.9% | 6 | | Sep 2026 | 50 | 13.5% | 4 | 20 | 5.4% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using KPMG’s and N B Chartered Accountants’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **KPMG**: Measured on the search terms “kpmg”, “kpmg accounting”, “kpmg ashburton”, “kpmg chartered accountants” and “KPMG New Zealand”, summed into one figure. - **N B Chartered Accountants**: Measured on the search term “nb chartered accountants”. - [KPMG profile](/demand/nz/brands/kpmg-new-zealand) - [N B Chartered Accountants profile](/demand/nz/brands/nb-chartered-accountants) - [All Ashburton accounting firms in New Zealand](/demand/nz/locations/ashburton/accounting-firms): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is KPMG or N B Chartered Accountants more popular in search? In September 2026, KPMG had more branded searches than N B Chartered Accountants among Ashburton accounting firms in New Zealand. KPMG had about 50 branded searches, while N B Chartered Accountants had 20. KPMG made up 13.5% of all Ashburton accounting firm searches we track, and N B Chartered Accountants accounted for 5.4%. ## Cite this page Brandwave. "KPMG vs N B Chartered Accountants: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/kpmg-new-zealand-vs-nb-chartered-accountants This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/kpmg-new-zealand-vs-nb-chartered-accountants. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.