--- title: "KPMG vs Moore Markhams: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, KPMG or Moore Markhams? Compare estimated monthly branded-search demand and Share of Search inside the accounting and advisory firms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/kpmg-new-zealand-vs-moore-markhams" publisher: "Brandwave" --- # KPMG vs Moore Markhams: Which is more popular by branded search in New Zealand? Which is more popular in search, KPMG or Moore Markhams? Compare estimated monthly branded-search demand and Share of Search inside the accounting and advisory firms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: KPMG and Moore Markhams - **Competitive set**: accounting and advisory firms - **Market**: New Zealand - **Month measured**: Aug 2026 - **KPMG Share of Search**: 34.8% - **Moore Markhams Share of Search**: 1.6% ## Which is more popular in search, KPMG or Moore Markhams? - In August 2026, KPMG had more branded searches than Moore Markhams among accounting and advisory firms in New Zealand. KPMG was estimated to have 13.4K branded searches compared to Moore Markhams’ 630, and held a 34.8% Share of Search versus Moore Markhams’ 1.6%. - KPMG was ahead of Moore Markhams in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, KPMG’s estimated Share of Search among accounting and advisory firms in New Zealand moved from 31.3% to 34.8%, and its estimated monthly branded searches moved from 10.6K to 13.4K. - Across the 11 months ending August 2026, Moore Markhams’ estimated Share of Search among accounting and advisory firms in New Zealand moved from 2.2% to 1.6%, and its estimated monthly branded searches moved from 740 to 630. ## How did search popularity change for New Zealand accounting and advisory firms in August 2026? - In August 2026, KPMG lost estimated Share of Search among accounting and advisory firms in New Zealand, from 39.7% to 34.8%. - Estimated monthly branded searches for Moore Markhams in New Zealand fell 14.9% over 11 measured months, from 740 to 630 in August 2026. ## Month by month | Month | KPMG estimated searches | KPMG Share of Search | KPMG rank | Moore Markhams estimated searches | Moore Markhams Share of Search | Moore Markhams rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 10.6K | 31.3% | 1 | 740 | 2.2% | 9 | | Nov 2025 | 10.7K | 30.7% | 1 | 610 | 1.8% | 9 | | Dec 2025 | 8.3K | 31.3% | 1 | 610 | 2.3% | 9 | | Jan 2026 | 7.9K | 28.2% | 1 | 610 | 2.2% | 9 | | Feb 2026 | 11.7K | 31.8% | 1 | 860 | 2.3% | 9 | | Mar 2026 | 16.3K | 32% | 1 | 950 | 1.9% | 9 | | Apr 2026 | 10.9K | 33.5% | 1 | 560 | 1.7% | 9 | | May 2026 | 11.1K | 32.3% | 1 | 700 | 2% | 9 | | Jun 2026 | 15.1K | 39.4% | 1 | 720 | 1.9% | 9 | | Jul 2026 | 15.7K | 39.7% | 1 | 770 | 1.9% | 8 | | Aug 2026 | 13.4K | 34.8% | 1 | 630 | 1.6% | 8 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using KPMG’s and Moore Markhams’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **KPMG**: Measured on the search terms “kpmg”, “kpmg accountants”, “kpmg accounting”, “kpmg ashburton”, “KPMG Auckland”, “kpmg auckland jobs”, “kpmg chartered accountants”, “KPMG Christchurch”, “KPMG Hamilton”, “kpmg near me”, “KPMG New Zealand”, “KPMG NZ”, “KPMG Tauranga”, “kpmg timaru” and “KPMG Wellington”, summed into one figure. - **Moore Markhams**: Measured on the search terms “Moore Markhams”, “moore markhams new zealand”, “moore markhams wellington” and “moore markhams whanganui”, summed into one figure. - [KPMG profile](/demand/nz/brands/kpmg-new-zealand) - [Moore Markhams profile](/demand/nz/brands/moore-markhams) - [All accounting and advisory firms in New Zealand](/demand/nz/categories/nz-accounting-and-advisory-firms): The set both shares are measured inside, 10 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, KPMG or Moore Markhams? In August 2026, KPMG had more branded searches than Moore Markhams among accounting and advisory firms in New Zealand. KPMG was estimated to have 13.4K branded searches compared to Moore Markhams’ 630, and held a 34.8% Share of Search versus Moore Markhams’ 1.6%. ## Cite this page Brandwave. "KPMG vs Moore Markhams: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/kpmg-new-zealand-vs-moore-markhams This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/kpmg-new-zealand-vs-moore-markhams. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.