---
title: "KPMG vs Martin Wakefield: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, KPMG or Martin Wakefield? Compare estimated monthly branded-search demand and Share of Search inside the Timaru accounting firms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/kpmg-new-zealand-vs-martin-wakefield"
publisher: "Brandwave"
---

# KPMG vs Martin Wakefield: Which is more popular by branded search in New Zealand?

Which is more popular in search, KPMG or Martin Wakefield? Compare estimated monthly branded-search demand and Share of Search inside the Timaru accounting firms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: KPMG and Martin Wakefield
- **Competitive set**: Timaru accounting firms
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **KPMG Share of Search**: 90.2%
- **Martin Wakefield Share of Search**: 4.2%

## Which is more popular in search, KPMG or Martin Wakefield?

- In August 2026, KPMG had more branded searches than Martin Wakefield among timaru accounting firms in New Zealand. KPMG was estimated to have 13.4K branded searches compared to Martin Wakefield’s 630, and held a 90.2% Share of Search versus Martin Wakefield’s 4.2%.
- KPMG was ahead of Martin Wakefield in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, KPMG’s estimated Share of Search among timaru accounting firms in New Zealand moved from 87.8% to 90.2%, and its estimated monthly branded searches moved from 10.6K to 13.4K.
- Across the 11 months ending August 2026, Martin Wakefield’s estimated Share of Search among timaru accounting firms in New Zealand held steady at 4.2%, and its estimated monthly branded searches moved from 510 to 630.

## How did search popularity change for New Zealand timaru accounting firms in August 2026?

- In August 2026, Martin Wakefield gained estimated Share of Search among timaru accounting firms in New Zealand, from 3.7% to 4.2%.
- In August 2026, KPMG lost estimated Share of Search among timaru accounting firms in New Zealand, from 91.4% to 90.2%.

## Month by month

| Month | KPMG estimated searches | KPMG Share of Search | KPMG rank | Martin Wakefield estimated searches | Martin Wakefield Share of Search | Martin Wakefield rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 10.6K | 87.8% | 1 | 510 | 4.2% | 2 |
| Nov 2025 | 10.7K | 88.4% | 1 | 510 | 4.2% | 2 |
| Dec 2025 | 8.3K | 88.2% | 1 | 420 | 4.5% | 2 |
| Jan 2026 | 7.9K | 86.3% | 1 | 420 | 4.6% | 2 |
| Feb 2026 | 11.7K | 89.8% | 1 | 510 | 3.9% | 2 |
| Mar 2026 | 16.3K | 90.6% | 1 | 630 | 3.5% | 2 |
| Apr 2026 | 10.9K | 87.7% | 1 | 510 | 4.1% | 2 |
| May 2026 | 11.1K | 88.8% | 1 | 420 | 3.4% | 2 |
| Jun 2026 | 15.1K | 90.3% | 1 | 630 | 3.8% | 2 |
| Jul 2026 | 15.7K | 91.4% | 1 | 630 | 3.7% | 2 |
| Aug 2026 | 13.4K | 90.2% | 1 | 630 | 4.2% | 2 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using KPMG’s and Martin Wakefield’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **KPMG**: Measured on the search terms “kpmg”, “kpmg accountants”, “kpmg accounting”, “kpmg ashburton”, “KPMG Auckland”, “kpmg auckland jobs”, “kpmg chartered accountants”, “KPMG Christchurch”, “KPMG Hamilton”, “kpmg near me”, “KPMG New Zealand”, “KPMG NZ”, “KPMG Tauranga”, “kpmg timaru” and “KPMG Wellington”, summed into one figure.
- **Martin Wakefield**: Measured on the search terms “martin wakefield”, “martin wakefield accountants” and “martin wakefield timaru”, summed into one figure.

- [KPMG profile](/demand/nz/brands/kpmg-new-zealand)
- [Martin Wakefield profile](/demand/nz/brands/martin-wakefield)
- [All timaru accounting firms in New Zealand](/demand/nz/categories/nz-timaru-accounting-firms): The set both shares are measured inside, 7 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, KPMG or Martin Wakefield?

In August 2026, KPMG had more branded searches than Martin Wakefield among timaru accounting firms in New Zealand. KPMG was estimated to have 13.4K branded searches compared to Martin Wakefield’s 630, and held a 90.2% Share of Search versus Martin Wakefield’s 4.2%.

## Cite this page

Brandwave. "KPMG vs Martin Wakefield: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/kpmg-new-zealand-vs-martin-wakefield

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/kpmg-new-zealand-vs-martin-wakefield. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.