--- title: "KPMG vs Lynda Stevenson Chartered Accountants: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, KPMG or Lynda Stevenson Chartered Accountants? Compare estimated monthly branded-search demand and Share of Search inside the Ashburton accounting firms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/kpmg-new-zealand-vs-lynda-stevenson-chartered-accountants" publisher: "Brandwave" --- # KPMG vs Lynda Stevenson Chartered Accountants: Which is more popular by branded search in New Zealand? Which is more popular in search, KPMG or Lynda Stevenson Chartered Accountants? Compare estimated monthly branded-search demand and Share of Search inside the Ashburton accounting firms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: KPMG and Lynda Stevenson Chartered Accountants - **Competitive set**: Ashburton accounting firms - **Market**: New Zealand - **Month measured**: Aug 2026 - **KPMG Share of Search**: 22.2% - **Lynda Stevenson Chartered Accountants Share of Search**: 2.2% ## Which is more popular in search, KPMG or Lynda Stevenson Chartered Accountants? - In August 2026, KPMG had more branded searches than Lynda Stevenson Chartered Accountants among ashburton accounting firms in New Zealand. KPMG was estimated to have 100 branded searches compared to Lynda Stevenson Chartered Accountants’ 10, and held a 22.2% Share of Search versus Lynda Stevenson Chartered Accountants’ 2.2%. - KPMG was ahead of Lynda Stevenson Chartered Accountants in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, KPMG’s estimated Share of Search among ashburton accounting firms in New Zealand moved from 15.6% to 22.2%, and its estimated monthly branded searches moved from 70 to 100. - Across the 11 months ending August 2026, Lynda Stevenson Chartered Accountants’ estimated Share of Search among ashburton accounting firms in New Zealand moved from 4.4% to 2.2%, and its estimated monthly branded searches moved from 20 to 10. ## How did search popularity change for New Zealand ashburton accounting firms in August 2026? - In August 2026, KPMG overtook SBA to rank 2nd among ashburton accounting firms in New Zealand, at 22.2%. - Estimated monthly branded searches for Lynda Stevenson Chartered Accountants in New Zealand fell 50% over 11 measured months, from 20 to 10 in August 2026. ## Month by month | Month | KPMG estimated searches | KPMG Share of Search | KPMG rank | Lynda Stevenson Chartered Accountants estimated searches | Lynda Stevenson Chartered Accountants Share of Search | Lynda Stevenson Chartered Accountants rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 70 | 15.6% | 4 | 20 | 4.4% | 6 | | Nov 2025 | 70 | 15.6% | 4 | 20 | 4.4% | 6 | | Dec 2025 | 100 | 23.3% | 2 | 10 | 2.3% | 6 | | Jan 2026 | 110 | 22.9% | 2 | 10 | 2.1% | 6 | | Feb 2026 | 80 | 16.3% | 3 | 10 | 2% | 6 | | Mar 2026 | 150 | 23.4% | 2 | 20 | 3.1% | 6 | | Apr 2026 | 100 | 23.8% | 1 | 10 | 2.4% | 6 | | May 2026 | 120 | 27.3% | 1 | 20 | 4.5% | 6 | | Jun 2026 | 110 | 23.9% | 2 | 10 | 2.2% | 6 | | Jul 2026 | 70 | 17.9% | 3 | 10 | 2.6% | 6 | | Aug 2026 | 100 | 22.2% | 2 | 10 | 2.2% | 6 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using KPMG’s and Lynda Stevenson Chartered Accountants’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **KPMG**: Measured on the search terms “kpmg”, “kpmg accountants”, “kpmg accounting”, “kpmg ashburton”, “KPMG Auckland”, “kpmg auckland jobs”, “kpmg chartered accountants”, “KPMG Christchurch”, “KPMG Hamilton”, “kpmg near me”, “KPMG New Zealand”, “KPMG NZ”, “KPMG Tauranga”, “kpmg timaru” and “KPMG Wellington”, summed into one figure. - **Lynda Stevenson Chartered Accountants**: Measured on the search term “lynda stevenson”. - [KPMG profile](/demand/nz/brands/kpmg-new-zealand) - [Lynda Stevenson Chartered Accountants profile](/demand/nz/brands/lynda-stevenson-chartered-accountants) - [All ashburton accounting firms in New Zealand](/demand/nz/locations/ashburton/accounting-firms): The set both shares are measured inside, 6 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, KPMG or Lynda Stevenson Chartered Accountants? In August 2026, KPMG had more branded searches than Lynda Stevenson Chartered Accountants among ashburton accounting firms in New Zealand. KPMG was estimated to have 100 branded searches compared to Lynda Stevenson Chartered Accountants’ 10, and held a 22.2% Share of Search versus Lynda Stevenson Chartered Accountants’ 2.2%. ## Cite this page Brandwave. "KPMG vs Lynda Stevenson Chartered Accountants: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/kpmg-new-zealand-vs-lynda-stevenson-chartered-accountants This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/kpmg-new-zealand-vs-lynda-stevenson-chartered-accountants. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.