---
title: "KPMG vs Leech & Partners: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, KPMG or Leech & Partners? Compare estimated monthly branded-search demand and Share of Search inside the Ashburton accounting firms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/kpmg-new-zealand-vs-leech-partners"
publisher: "Brandwave"
---

# KPMG vs Leech & Partners: Which is more popular by branded search in New Zealand?

Which is more popular in search, KPMG or Leech & Partners? Compare estimated monthly branded-search demand and Share of Search inside the Ashburton accounting firms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: KPMG and Leech & Partners
- **Competitive set**: Ashburton accounting firms
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **KPMG Share of Search**: 22.2%
- **Leech & Partners Share of Search**: 22.2%

## Which is more popular in search, KPMG or Leech & Partners?

- In August 2026, KPMG and Leech & Partners were level on Share of Search among ashburton accounting firms in New Zealand, with an estimated 100 branded searches each, at 22.2% estimated Share of Search each.
- The lead changed hands once in the 11 months ending August 2026: KPMG took it in November 2025.
- Across the 11 months ending August 2026, KPMG’s estimated Share of Search among ashburton accounting firms in New Zealand moved from 15.6% to 22.2%, and its estimated monthly branded searches moved from 70 to 100.
- Across the 11 months ending August 2026, Leech & Partners’ estimated Share of Search among ashburton accounting firms in New Zealand moved from 20% to 22.2%, and its estimated monthly branded searches moved from 90 to 100.

## How did search popularity change for New Zealand ashburton accounting firms in August 2026?

- In August 2026, Leech & Partners overtook Gabites to rank 3rd among ashburton accounting firms in New Zealand, at 22.2%.
- In August 2026, KPMG overtook SBA to rank 2nd among ashburton accounting firms in New Zealand, at 22.2%.

## Month by month

| Month | KPMG estimated searches | KPMG Share of Search | KPMG rank | Leech & Partners estimated searches | Leech & Partners Share of Search | Leech & Partners rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 70 | 15.6% | 4 | 90 | 20% | 2 |
| Nov 2025 | 70 | 15.6% | 4 | 60 | 13.3% | 5 |
| Dec 2025 | 100 | 23.3% | 2 | 80 | 18.6% | 3 |
| Jan 2026 | 110 | 22.9% | 2 | 70 | 14.6% | 5 |
| Feb 2026 | 80 | 16.3% | 3 | 80 | 16.3% | 4 |
| Mar 2026 | 150 | 23.4% | 2 | 80 | 12.5% | 5 |
| Apr 2026 | 100 | 23.8% | 1 | 80 | 19% | 4 |
| May 2026 | 120 | 27.3% | 1 | 60 | 13.6% | 4 |
| Jun 2026 | 110 | 23.9% | 2 | 90 | 19.6% | 3 |
| Jul 2026 | 70 | 17.9% | 3 | 60 | 15.4% | 5 |
| Aug 2026 | 100 | 22.2% | 2 | 100 | 22.2% | 3 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using KPMG’s and Leech & Partners’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **KPMG**: Measured on the search terms “kpmg”, “kpmg accountants”, “kpmg accounting”, “kpmg ashburton”, “KPMG Auckland”, “kpmg auckland jobs”, “kpmg chartered accountants”, “KPMG Christchurch”, “KPMG Hamilton”, “kpmg near me”, “KPMG New Zealand”, “KPMG NZ”, “KPMG Tauranga”, “kpmg timaru” and “KPMG Wellington”, summed into one figure.
- **Leech & Partners**: Measured on the search terms “leech & partners”, “leech & partners ashburton”, “leech and partners” and “leech and partners ashburton”, summed into one figure.

- [KPMG profile](/demand/nz/brands/kpmg-new-zealand)
- [Leech & Partners profile](/demand/nz/brands/leech-partners)
- [All ashburton accounting firms in New Zealand](/demand/nz/locations/ashburton/accounting-firms): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, KPMG or Leech & Partners?

In August 2026, KPMG and Leech & Partners were level on Share of Search among ashburton accounting firms in New Zealand, with an estimated 100 branded searches each, at 22.2% estimated Share of Search each.

## Cite this page

Brandwave. "KPMG vs Leech & Partners: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/kpmg-new-zealand-vs-leech-partners

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/kpmg-new-zealand-vs-leech-partners. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.