--- title: "KPMG vs Lawson Accounting: Which is searched more in New Zealand?" description: "Is KPMG or Lawson Accounting more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Timaru accounting firms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/kpmg-new-zealand-vs-lawson-accounting" publisher: "Brandwave" --- # KPMG vs Lawson Accounting: Which is searched more in New Zealand? Is KPMG or Lawson Accounting more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Timaru accounting firms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: KPMG and Lawson Accounting - **Competitive set**: Timaru accounting firms - **Market**: New Zealand - **Month measured**: Sep 2026 - **KPMG Share of Search**: 8.6% - **Lawson Accounting Share of Search**: 5.7% ## Is KPMG or Lawson Accounting more popular in search? - In September 2026, KPMG had more branded searches than Lawson Accounting among Timaru accounting firms in New Zealand. KPMG had about 30 branded searches, while Lawson Accounting had 20. KPMG made up 8.6% of all Timaru accounting firm searches we track, and Lawson Accounting accounted for 5.7%. - The lead changed hands once in the 12 months ending September 2026: KPMG took it in January 2026. - Across the 12 months ending September 2026, KPMG’s share of searches among Timaru accounting firms in New Zealand moved from 5.6% to 8.6%, and its estimated monthly branded searches moved from 20 to 30. - Across the 12 months ending September 2026, Lawson Accounting’s share of searches among Timaru accounting firms in New Zealand moved from 8.3% to 5.7%, and its estimated monthly branded searches moved from 30 to 20. ## Top Timaru accounting firms in ChatGPT and Google AI Overviews In three ChatGPT questions, neither KPMG nor Lawson Accounting showed up in any of the three answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | Ford Simpson Ltd | 1st | 3 of 3 | 3 of 3 | | Martin Wakefield | 2nd | 2 of 3 | 2 of 3 | | Sidekick | 3rd | 2 of 3 | 2 of 3 | | HC Partners LP | 4th | 2 of 3 | 2 of 3 | | Solve Chartered Accountants | 5th | 3 of 3 | 3 of 3 | | Foundry56 | Not ranked | 0 of 3 | 0 of 3 | | KPMG | Not ranked | 0 of 3 | 0 of 3 | | Lawson Accounting | Not ranked | 0 of 3 | 0 of 3 | | Tax Link | Not ranked | 0 of 3 | 0 of 3 | ## Every AI answer about Timaru accounting firms - Asked ChatGPT "Which accounting firm should I hire in Timaru, New Zealand?": 1. Martin Wakefield, 2. Ford Simpson Ltd, 3. HC Partners LP, 4. Solve Chartered Accountants - Asked ChatGPT "What are the best accounting firms in Timaru, New Zealand?": 1. Martin Wakefield, 2. Ford Simpson Ltd, 3. HC Partners LP, 4. Solve Chartered Accountants, 5. Sidekick - Asked ChatGPT "What's the best accounting firm in Timaru, New Zealand for a small business?": 1. Sidekick, 2. Ford Simpson Ltd, 3. Solve Chartered Accountants Not named in any answer: Foundry56, KPMG, Lawson Accounting and Tax Link. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand Timaru accounting firms in September 2026? - In September 2026, Lawson Accounting overtook Tax Link to rank 7th among Timaru accounting firms in New Zealand, with 5.7% of the searches. - In September 2026, KPMG gained share of searches among Timaru accounting firms in New Zealand, from 7.7% to 8.6%. ## Month by month | Month | KPMG estimated searches | KPMG Share of Search | KPMG rank | Lawson Accounting estimated searches | Lawson Accounting Share of Search | Lawson Accounting rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 20 | 5.6% | 7 | 30 | 8.3% | 6 | | Nov 2025 | 20 | 5.4% | 6 | 20 | 5.4% | 7 | | Dec 2025 | 20 | 6.9% | 6 | 20 | 6.9% | 7 | | Jan 2026 | 30 | 10.3% | 5 | 20 | 6.9% | 7 | | Feb 2026 | 30 | 9.1% | 6 | 20 | 6.1% | 7 | | Mar 2026 | 20 | 4.9% | 6 | 20 | 4.9% | 7 | | Apr 2026 | 40 | 12.5% | 4 | 20 | 6.3% | 8 | | May 2026 | 30 | 9.1% | 6 | 20 | 6.1% | 8 | | Jun 2026 | 30 | 8.6% | 6 | 20 | 5.7% | 7 | | Jul 2026 | 20 | 5.6% | 6 | 20 | 5.6% | 7 | | Aug 2026 | 30 | 7.7% | 6 | 20 | 5.1% | 8 | | Sep 2026 | 30 | 8.6% | 6 | 20 | 5.7% | 7 | ## How each brand is measured Brandwave collects information about searches that people make online using KPMG’s and Lawson Accounting’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **KPMG**: Measured on the search terms “kpmg accounting”, “kpmg chartered accountants”, “KPMG New Zealand” and “kpmg timaru”, summed into one figure. - **Lawson Accounting**: Measured on the search terms “lawson accounting” and “lawson accounting timaru”, summed into one figure. - [KPMG profile](/demand/nz/brands/kpmg-new-zealand) - [Lawson Accounting profile](/demand/nz/brands/lawson-accounting) - [All Timaru accounting firms in New Zealand](/demand/nz/locations/timaru/accounting-firms): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is KPMG or Lawson Accounting more popular in search? In September 2026, KPMG had more branded searches than Lawson Accounting among Timaru accounting firms in New Zealand. KPMG had about 30 branded searches, while Lawson Accounting had 20. KPMG made up 8.6% of all Timaru accounting firm searches we track, and Lawson Accounting accounted for 5.7%. ## Cite this page Brandwave. "KPMG vs Lawson Accounting: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/kpmg-new-zealand-vs-lawson-accounting This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/kpmg-new-zealand-vs-lawson-accounting. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.