--- title: "Kowtow vs RUBY: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Kowtow or RUBY? Compare estimated monthly branded-search demand and Share of Search inside the designer fashion labels set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/kowtow-vs-ruby" publisher: "Brandwave" --- # Kowtow vs RUBY: Which is more popular by branded search in New Zealand? Which is more popular in search, Kowtow or RUBY? Compare estimated monthly branded-search demand and Share of Search inside the designer fashion labels set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Kowtow and RUBY - **Competitive set**: designer fashion labels - **Market**: New Zealand - **Month measured**: Aug 2026 - **Kowtow Share of Search**: 7.4% - **RUBY Share of Search**: 10.4% ## Which is more popular in search, Kowtow or RUBY? - In August 2026, RUBY had more branded searches than Kowtow among designer fashion labels in New Zealand. RUBY was estimated to have 8K branded searches compared to Kowtow’s 5.8K, and held a 10.4% Share of Search versus Kowtow’s 7.4%. - The lead changed hands 2 times in the 11 months ending August 2026: Kowtow took it in April 2026, RUBY took it in May 2026. - Across the 11 months ending August 2026, Kowtow’s estimated Share of Search among designer fashion labels in New Zealand moved from 9.4% to 7.4%, and its estimated monthly branded searches moved from 6.8K to 5.8K. - Across the 11 months ending August 2026, RUBY’s estimated Share of Search among designer fashion labels in New Zealand moved from 14.7% to 10.4%, and its estimated monthly branded searches moved from 10.7K to 8K. ## How did search popularity change for New Zealand designer fashion labels in August 2026? - In August 2026, Caitlin Crisp overtook Kowtow to rank 2nd among designer fashion labels in New Zealand, at 15.3%. - In August 2026, Kowtow lost estimated Share of Search among designer fashion labels in New Zealand, from 10% to 7.4%. - In August 2026, RUBY lost estimated Share of Search among designer fashion labels in New Zealand, from 12% to 10.4%. ## Month by month | Month | Kowtow estimated searches | Kowtow Share of Search | Kowtow rank | RUBY estimated searches | RUBY Share of Search | RUBY rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 6.8K | 9.4% | 5 | 10.7K | 14.7% | 2 | | Nov 2025 | 8.1K | 9% | 5 | 12.6K | 14.1% | 2 | | Dec 2025 | 6.8K | 8.1% | 5 | 12.3K | 14.7% | 2 | | Jan 2026 | 6.8K | 9.2% | 4 | 10.7K | 14.4% | 2 | | Feb 2026 | 6.3K | 9.7% | 5 | 8.5K | 13% | 2 | | Mar 2026 | 7.7K | 9.6% | 3 | 10K | 12.5% | 2 | | Apr 2026 | 8.6K | 11.7% | 2 | 8.5K | 11.4% | 3 | | May 2026 | 6.6K | 9.8% | 4 | 8K | 11.9% | 2 | | Jun 2026 | 6.8K | 10.4% | 3 | 8.2K | 12.5% | 2 | | Jul 2026 | 6.8K | 10% | 4 | 8.2K | 12% | 2 | | Aug 2026 | 5.8K | 7.4% | 5 | 8K | 10.4% | 4 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Kowtow’s and RUBY’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Kowtow**: Measured on the search terms “kowtow apron dress”, “kowtow archive sale”, “kowtow black dress”, “kowtow clothing”, “kowtow dress”, “kowtow nz”, “kowtow sale”, “kowtow study dress”, “kowtow swing dress” and “kowtow wrap dress”, summed into one figure. - **RUBY**: Measured on the search terms “ruby clothing”, “ruby dress”, “ruby nz”, “ruby nz clothing”, “ruby sale” and “rubynz”, summed into one figure. - [Kowtow profile](/demand/nz/brands/kowtow) - [RUBY profile](/demand/nz/brands/ruby) - [All designer fashion labels in New Zealand](/demand/nz/categories/nz-designer-fashion-labels): The set both shares are measured inside, 10 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Kowtow or RUBY? In August 2026, RUBY had more branded searches than Kowtow among designer fashion labels in New Zealand. RUBY was estimated to have 8K branded searches compared to Kowtow’s 5.8K, and held a 10.4% Share of Search versus Kowtow’s 7.4%. ## Cite this page Brandwave. "Kowtow vs RUBY: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/kowtow-vs-ruby This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/kowtow-vs-ruby. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.