--- title: "Kowtow vs Maggie Marilyn: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Kowtow or Maggie Marilyn? Compare estimated monthly branded-search demand and Share of Search inside the designer fashion labels set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/kowtow-vs-maggie-marilyn" publisher: "Brandwave" --- # Kowtow vs Maggie Marilyn: Which is more popular by branded search in New Zealand? Which is more popular in search, Kowtow or Maggie Marilyn? Compare estimated monthly branded-search demand and Share of Search inside the designer fashion labels set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Kowtow and Maggie Marilyn - **Competitive set**: designer fashion labels - **Market**: New Zealand - **Month measured**: Aug 2026 - **Kowtow Share of Search**: 7.4% - **Maggie Marilyn Share of Search**: 7% ## Which is more popular in search, Kowtow or Maggie Marilyn? - In August 2026, Kowtow and Maggie Marilyn were level on Share of Search among designer fashion labels in New Zealand, with an estimated 5.8K versus 5.4K branded searches, at 7.4% and 7% estimated Share of Search. - Kowtow was ahead of Maggie Marilyn in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Kowtow’s estimated Share of Search among designer fashion labels in New Zealand moved from 9.4% to 7.4%, and its estimated monthly branded searches moved from 6.8K to 5.8K. - Across the 11 months ending August 2026, Maggie Marilyn’s estimated Share of Search among designer fashion labels in New Zealand moved from 6.2% to 7%, and its estimated monthly branded searches moved from 4.5K to 5.4K. ## How did search popularity change for New Zealand designer fashion labels in August 2026? - In August 2026, Caitlin Crisp overtook Maggie Marilyn to rank 2nd among designer fashion labels in New Zealand, at 15.3%. - In August 2026, Kowtow lost estimated Share of Search among designer fashion labels in New Zealand, from 10% to 7.4%. - Estimated monthly branded searches for Maggie Marilyn in New Zealand rose 19.5% over 11 measured months, from 4.5K to 5.4K in August 2026. ## Month by month | Month | Kowtow estimated searches | Kowtow Share of Search | Kowtow rank | Maggie Marilyn estimated searches | Maggie Marilyn Share of Search | Maggie Marilyn rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 6.8K | 9.4% | 5 | 4.5K | 6.2% | 6 | | Nov 2025 | 8.1K | 9% | 5 | 4.8K | 5.3% | 6 | | Dec 2025 | 6.8K | 8.1% | 5 | 4.5K | 5.4% | 6 | | Jan 2026 | 6.8K | 9.2% | 4 | 4.4K | 5.9% | 6 | | Feb 2026 | 6.3K | 9.7% | 5 | 4.5K | 6.9% | 6 | | Mar 2026 | 7.7K | 9.6% | 3 | 5.6K | 7% | 6 | | Apr 2026 | 8.6K | 11.7% | 2 | 4.7K | 6.3% | 6 | | May 2026 | 6.6K | 9.8% | 4 | 3.8K | 5.7% | 6 | | Jun 2026 | 6.8K | 10.4% | 3 | 4.5K | 6.9% | 6 | | Jul 2026 | 6.8K | 10% | 4 | 4.5K | 6.5% | 5 | | Aug 2026 | 5.8K | 7.4% | 5 | 5.4K | 7% | 6 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Kowtow’s and Maggie Marilyn’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Kowtow**: Measured on the search terms “kowtow apron dress”, “kowtow archive sale”, “kowtow black dress”, “kowtow clothing”, “kowtow dress”, “kowtow nz”, “kowtow sale”, “kowtow study dress”, “kowtow swing dress” and “kowtow wrap dress”, summed into one figure. - **Maggie Marilyn**: Measured on the search terms “maggie marilyn”, “maggie marilyn dress”, “maggie marilyn near me”, “maggie marilyn new zealand”, “maggie marilyn nz”, “maggie marilyn online”, “maggie marilyn puffer”, “maggie marilyn sale”, “maggie marilyn stockists”, “maggiemarilyn” and “maggiemarilyn com”, summed into one figure. - [Kowtow profile](/demand/nz/brands/kowtow) - [Maggie Marilyn profile](/demand/nz/brands/maggie-marilyn) - [All designer fashion labels in New Zealand](/demand/nz/categories/nz-designer-fashion-labels): The set both shares are measured inside, 10 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Kowtow or Maggie Marilyn? In August 2026, Kowtow and Maggie Marilyn were level on Share of Search among designer fashion labels in New Zealand, with an estimated 5.8K versus 5.4K branded searches, at 7.4% and 7% estimated Share of Search. ## Cite this page Brandwave. "Kowtow vs Maggie Marilyn: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/kowtow-vs-maggie-marilyn This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/kowtow-vs-maggie-marilyn. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.