---
title: "Kosas vs Milk Makeup: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Kosas or Milk Makeup? Compare estimated monthly branded-search demand and Share of Search inside the Makeup and cosmetics brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/kosas-vs-milk-makeup"
publisher: "Brandwave"
---

# Kosas vs Milk Makeup: Which is more popular by branded search in New Zealand?

Which is more popular in search, Kosas or Milk Makeup? Compare estimated monthly branded-search demand and Share of Search inside the Makeup and cosmetics brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Kosas and Milk Makeup
- **Competitive set**: Makeup and cosmetics brands
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Kosas Share of Search**: 0.9%
- **Milk Makeup Share of Search**: 0.31%

## Which is more popular in search, Kosas or Milk Makeup?

- In August 2026, Kosas had more branded searches than Milk Makeup among makeup and cosmetics brands in New Zealand. Kosas was estimated to have 1.5K branded searches compared to Milk Makeup’s 520, and held a 0.9% Share of Search versus Milk Makeup’s 0.31%.
- Kosas was ahead of Milk Makeup in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Kosas’ estimated Share of Search among makeup and cosmetics brands in New Zealand moved from 0.93% to 0.9%, and its estimated monthly branded searches moved from 1.4K to 1.5K.
- Across the 11 months ending August 2026, Milk Makeup’s estimated Share of Search among makeup and cosmetics brands in New Zealand moved from 0.27% to 0.31%, and its estimated monthly branded searches moved from 420 to 520.

## How did search popularity change for New Zealand makeup and cosmetics brands in August 2026?

- In August 2026, Kosas rose from 27th to 26th among makeup and cosmetics brands in New Zealand.
- Estimated monthly branded searches for Milk Makeup in New Zealand rose 23.8% over 11 measured months, from 420 to 520 in August 2026.

## Month by month

| Month | Kosas estimated searches | Kosas Share of Search | Kosas rank | Milk Makeup estimated searches | Milk Makeup Share of Search | Milk Makeup rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 1.4K | 0.93% | 26 | 420 | 0.27% | 32 |
| Nov 2025 | 1.4K | 0.75% | 26 | 420 | 0.22% | 32 |
| Dec 2025 | 1.3K | 0.75% | 26 | 400 | 0.23% | 32 |
| Jan 2026 | 1.1K | 0.79% | 28 | 420 | 0.3% | 32 |
| Feb 2026 | 1K | 0.82% | 28 | 450 | 0.36% | 32 |
| Mar 2026 | 1.1K | 0.81% | 28 | 420 | 0.31% | 32 |
| Apr 2026 | 1.2K | 0.87% | 26 | 450 | 0.34% | 32 |
| May 2026 | 1.1K | 0.76% | 29 | 450 | 0.3% | 32 |
| Jun 2026 | 1.2K | 0.79% | 28 | 510 | 0.35% | 32 |
| Jul 2026 | 1.3K | 0.78% | 27 | 680 | 0.4% | 32 |
| Aug 2026 | 1.5K | 0.9% | 26 | 520 | 0.31% | 32 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Kosas’ and Milk Makeup’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Kosas**: Measured on the search terms “kosas”, “kosas blush”, “kosas concealer”, “kosas foundation”, “kosas makeup”, “kosas mascara”, “kosas nz”, “kosas powder” and “kosas revealer concealer”, summed into one figure.
- **Milk Makeup**: Measured on the search terms “milk makeup hydro grip primer”, “milk makeup makeup” and “milk makeup nz”, summed into one figure.

- [Kosas profile](/demand/nz/brands/kosas)
- [Milk Makeup profile](/demand/nz/brands/milk-makeup)
- [All makeup and cosmetics brands in New Zealand](/demand/nz/categories/nz-makeup-brands): The set both shares are measured inside, 33 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Kosas or Milk Makeup?

In August 2026, Kosas had more branded searches than Milk Makeup among makeup and cosmetics brands in New Zealand. Kosas was estimated to have 1.5K branded searches compared to Milk Makeup’s 520, and held a 0.9% Share of Search versus Milk Makeup’s 0.31%.

## Cite this page

Brandwave. "Kosas vs Milk Makeup: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/kosas-vs-milk-makeup

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/kosas-vs-milk-makeup. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.