---
title: "Kosas vs MCoBeauty: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Kosas or MCoBeauty? Compare estimated monthly branded-search demand and Share of Search inside the Makeup and cosmetics brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/kosas-vs-mcobeauty"
publisher: "Brandwave"
---

# Kosas vs MCoBeauty: Which is more popular by branded search in New Zealand?

Which is more popular in search, Kosas or MCoBeauty? Compare estimated monthly branded-search demand and Share of Search inside the Makeup and cosmetics brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Kosas and MCoBeauty
- **Competitive set**: Makeup and cosmetics brands
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Kosas Share of Search**: 0.9%
- **MCoBeauty Share of Search**: 8.1%

## Which is more popular in search, Kosas or MCoBeauty?

- In August 2026, MCoBeauty had more branded searches than Kosas among makeup and cosmetics brands in New Zealand. MCoBeauty was estimated to have 13.8K branded searches compared to Kosas’ 1.5K, and held an 8.1% Share of Search versus Kosas’ 0.9%.
- MCoBeauty was ahead of Kosas in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Kosas’ estimated Share of Search among makeup and cosmetics brands in New Zealand moved from 0.93% to 0.9%, and its estimated monthly branded searches moved from 1.4K to 1.5K.
- Across the 11 months ending August 2026, MCoBeauty’s estimated Share of Search among makeup and cosmetics brands in New Zealand moved from 9% to 8.1%, and its estimated monthly branded searches held steady at 13.8K.

## How did search popularity change for New Zealand makeup and cosmetics brands in August 2026?

- In August 2026, Kosas rose from 27th to 26th among makeup and cosmetics brands in New Zealand.

## Month by month

| Month | Kosas estimated searches | Kosas Share of Search | Kosas rank | MCoBeauty estimated searches | MCoBeauty Share of Search | MCoBeauty rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 1.4K | 0.93% | 26 | 13.8K | 9% | 2 |
| Nov 2025 | 1.4K | 0.75% | 26 | 25.6K | 13.3% | 2 |
| Dec 2025 | 1.3K | 0.75% | 26 | 20.3K | 11.6% | 2 |
| Jan 2026 | 1.1K | 0.79% | 28 | 9.7K | 7% | 3 |
| Feb 2026 | 1K | 0.82% | 28 | 9.7K | 7.7% | 3 |
| Mar 2026 | 1.1K | 0.81% | 28 | 14.3K | 10.6% | 2 |
| Apr 2026 | 1.2K | 0.87% | 26 | 9.3K | 6.9% | 3 |
| May 2026 | 1.1K | 0.76% | 29 | 9.4K | 6.2% | 4 |
| Jun 2026 | 1.2K | 0.79% | 28 | 11.8K | 8% | 3 |
| Jul 2026 | 1.3K | 0.78% | 27 | 13.8K | 8.2% | 3 |
| Aug 2026 | 1.5K | 0.9% | 26 | 13.8K | 8.1% | 3 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Kosas’ and MCoBeauty’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Kosas**: Measured on the search terms “kosas”, “kosas blush”, “kosas concealer”, “kosas foundation”, “kosas makeup”, “kosas mascara”, “kosas nz”, “kosas powder” and “kosas revealer concealer”, summed into one figure.
- **MCoBeauty**: Measured on the search terms “mco beauty”, “mcobeauty”, “mcobeauty blush”, “mcobeauty foundation”, “mcobeauty lipstick”, “mcobeauty makeup”, “mcobeauty mascara” and “mcobeauty nz”, summed into one figure.

- [Kosas profile](/demand/nz/brands/kosas)
- [MCoBeauty profile](/demand/nz/brands/mcobeauty)
- [All makeup and cosmetics brands in New Zealand](/demand/nz/categories/nz-makeup-brands): The set both shares are measured inside, 33 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Kosas or MCoBeauty?

In August 2026, MCoBeauty had more branded searches than Kosas among makeup and cosmetics brands in New Zealand. MCoBeauty was estimated to have 13.8K branded searches compared to Kosas’ 1.5K, and held an 8.1% Share of Search versus Kosas’ 0.9%.

## Cite this page

Brandwave. "Kosas vs MCoBeauty: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/kosas-vs-mcobeauty

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/kosas-vs-mcobeauty. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.