--- title: "Korn Ferry vs Strategic Pay: Which is searched more in New Zealand?" description: "Is Korn Ferry or Strategic Pay more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Salary benchmarking and pay intelligence providers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/korn-ferry-vs-strategic-pay" publisher: "Brandwave" --- # Korn Ferry vs Strategic Pay: Which is searched more in New Zealand? Is Korn Ferry or Strategic Pay more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Salary benchmarking and pay intelligence providers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Korn Ferry and Strategic Pay - **Competitive set**: Salary benchmarking and pay intelligence providers - **Market**: New Zealand - **Month measured**: Sep 2026 - **Korn Ferry Share of Search**: 19.3% - **Strategic Pay Share of Search**: 14.1% ## Is Korn Ferry or Strategic Pay more popular in search? - In September 2026, Korn Ferry had more branded searches than Strategic Pay among salary benchmarking and pay intelligence providers in New Zealand. Korn Ferry had about 480 branded searches, while Strategic Pay had 350. Korn Ferry made up 19.3% of all salary benchmarking and pay intelligence provider searches we track, and Strategic Pay accounted for 14.1%. - The lead changed hands 2 times in the 12 months ending September 2026: Strategic Pay took it in November 2025, Korn Ferry took it in January 2026. - Across the 12 months ending September 2026, Korn Ferry’s share of searches among salary benchmarking and pay intelligence providers in New Zealand moved from 17% to 19.3%, and its estimated monthly branded searches held steady at 480. - Across the 12 months ending September 2026, Strategic Pay’s share of searches among salary benchmarking and pay intelligence providers in New Zealand moved from 12.4% to 14.1%, and its estimated monthly branded searches held steady at 350. ## Top salary benchmarking and pay intelligence providers in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Korn Ferry and Strategic Pay were each mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Strategic Pay was listed before Korn Ferry in every answer that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Strategic Pay | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | Payscale | 2nd | 0 of 3 | 2 of 2 | 2 of 5 | | Mercer | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Korn Ferry | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | Robert Walters | 5th | 3 of 3 | 1 of 2 | 4 of 5 | | Ravio | 6th | 0 of 3 | 2 of 2 | 2 of 5 | | LiveRem | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about salary benchmarking and pay intelligence providers - Asked ChatGPT "Which salary benchmarking and pay intelligence provider should I use in New Zealand?": 1. Strategic Pay, 2. Mercer, 3. Korn Ferry, 4. Robert Walters - Asked ChatGPT "What are the best salary benchmarking and pay intelligence providers in New Zealand?": 1. Strategic Pay, 2. Mercer, 3. Korn Ferry, 4. Robert Walters - Asked ChatGPT "What's the best salary benchmarking and pay intelligence provider in New Zealand for market pay data?": 1. Strategic Pay, 2. Korn Ferry, 3. Robert Walters - Searched Google, AI Overview "compensation benchmarking tool": 1. Payscale, 2. Ravio, 3. Robert Walters, 4. Mercer - Searched Google, AI Overview "salary survey software": 1. Payscale, 2. Ravio Not named in any answer: LiveRem. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand salary benchmarking and pay intelligence providers in September 2026? - Strategic Pay’s share of searches among salary benchmarking and pay intelligence providers in New Zealand has gained ground for 3 months in a row, from 11.9% to 14.1% in September 2026. ## Month by month | Month | Korn Ferry estimated searches | Korn Ferry Share of Search | Korn Ferry rank | Strategic Pay estimated searches | Strategic Pay Share of Search | Strategic Pay rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 480 | 17% | 2 | 350 | 12.4% | 3 | | Nov 2025 | 390 | 15.9% | 3 | 420 | 17.1% | 2 | | Dec 2025 | 320 | 17.1% | 3 | 340 | 18.2% | 2 | | Jan 2026 | 390 | 15.5% | 2 | 340 | 13.5% | 3 | | Feb 2026 | 390 | 14.2% | 2 | 340 | 12.4% | 3 | | Mar 2026 | 590 | 18.5% | 2 | 440 | 13.8% | 3 | | Apr 2026 | 480 | 17% | 2 | 430 | 15.2% | 3 | | May 2026 | 480 | 16.4% | 2 | 370 | 12.6% | 3 | | Jun 2026 | 480 | 16.8% | 2 | 340 | 11.9% | 3 | | Jul 2026 | 590 | 19.2% | 2 | 410 | 13.3% | 3 | | Aug 2026 | 480 | 19.5% | 2 | 340 | 13.8% | 3 | | Sep 2026 | 480 | 19.3% | 2 | 350 | 14.1% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Korn Ferry’s and Strategic Pay’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Korn Ferry**: Measured on the search term “korn ferry”. - **Strategic Pay**: Measured on the search terms “rem on demand”, “rem on-demand”, “strategic pay” and “strategicpay”, summed into one figure. - [Korn Ferry profile](/demand/nz/brands/korn-ferry) - [Strategic Pay profile](/demand/nz/brands/strategic-pay) - [All salary benchmarking and pay intelligence providers in New Zealand](/demand/nz/categories/salary-benchmarking-and-pay-intelligence): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Korn Ferry or Strategic Pay more popular in search? In September 2026, Korn Ferry had more branded searches than Strategic Pay among salary benchmarking and pay intelligence providers in New Zealand. Korn Ferry had about 480 branded searches, while Strategic Pay had 350. Korn Ferry made up 19.3% of all salary benchmarking and pay intelligence provider searches we track, and Strategic Pay accounted for 14.1%. ## Cite this page Brandwave. "Korn Ferry vs Strategic Pay: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/korn-ferry-vs-strategic-pay This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/korn-ferry-vs-strategic-pay. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.