--- title: "KONG vs Trixie: Which is searched more in New Zealand?" description: "Is KONG or Trixie more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Pet toy brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/kong-vs-trixie" publisher: "Brandwave" --- # KONG vs Trixie: Which is searched more in New Zealand? Is KONG or Trixie more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Pet toy brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: KONG and Trixie - **Competitive set**: Pet toy brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **KONG Share of Search**: 60.6% - **Trixie Share of Search**: 17.8% ## Is KONG or Trixie more popular in search? - In September 2026, KONG had more branded searches than Trixie among pet toy brands in New Zealand. KONG had about 1,090 branded searches, while Trixie had 320. KONG made up 60.6% of all pet toy brand searches we track, and Trixie accounted for 17.8%. - KONG was ahead of Trixie in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, KONG’s share of searches among pet toy brands in New Zealand moved from 57.1% to 60.6%, and its estimated monthly branded searches moved from 930 to 1.1K. - Across the 12 months ending September 2026, Trixie’s share of searches among pet toy brands in New Zealand moved from 20.2% to 17.8%, and its estimated monthly branded searches moved from 330 to 320. ## Top pet toy brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, KONG was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Trixie was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. KONG was listed before Trixie in four out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | KONG | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Catit | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Chuckit | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Nina Ottosson | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | Trixie | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | West Paw | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | M-PETS | 7th | 2 of 3 | 0 of 2 | 2 of 5 | ## Every AI answer about pet toy brands - Asked ChatGPT "Which pet toy brand should I buy in New Zealand?": 1. KONG, 2. Chuckit, 3. Catit, 4. Nina Ottosson, 5. M-PETS - Asked ChatGPT "What are the best pet toy brands in New Zealand?": 1. KONG, 2. Chuckit, 3. Nina Ottosson, 4. West Paw, 5. Catit, 6. M-PETS - Asked ChatGPT "What's the best pet toy brand in New Zealand for dogs and cats?": 1. KONG, 2. Catit, 3. Nina Ottosson, 4. Chuckit - Searched Google, AI Overview "durable dog toys": 1. KONG, 2. West Paw - Searched Google, AI Overview "interactive cat toys": 1. Trixie, 2. Catit Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand pet toy brands in September 2026? - In September 2026, KONG gained share of searches among pet toy brands in New Zealand, from 59.7% to 60.6%. - In September 2026, Trixie gained share of searches among pet toy brands in New Zealand, from 17.3% to 17.8%. ## Month by month | Month | KONG estimated searches | KONG Share of Search | KONG rank | Trixie estimated searches | Trixie Share of Search | Trixie rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 930 | 57.1% | 1 | 330 | 20.2% | 2 | | Nov 2025 | 980 | 62% | 1 | 220 | 13.9% | 2 | | Dec 2025 | 980 | 52.1% | 1 | 400 | 21.3% | 2 | | Jan 2026 | 890 | 57.1% | 1 | 270 | 17.3% | 2 | | Feb 2026 | 890 | 61.4% | 1 | 210 | 14.5% | 2 | | Mar 2026 | 1.1K | 61.4% | 1 | 270 | 15.8% | 2 | | Apr 2026 | 1.1K | 63.7% | 1 | 270 | 15.8% | 2 | | May 2026 | 1.1K | 61.6% | 1 | 270 | 15.3% | 2 | | Jun 2026 | 1.1K | 66.5% | 1 | 180 | 11% | 2 | | Jul 2026 | 1.3K | 66.7% | 1 | 220 | 11.6% | 2 | | Aug 2026 | 1.1K | 59.7% | 1 | 330 | 17.3% | 2 | | Sep 2026 | 1.1K | 60.6% | 1 | 320 | 17.8% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using KONG’s and Trixie’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **KONG**: Measured on the search terms “kong dog toy” and “kong toy”, summed into one figure. - **Trixie**: Measured on the search terms “trixie” and “trixie pet”, summed into one figure. - [KONG profile](/demand/nz/brands/kong) - [Trixie profile](/demand/nz/brands/trixie) - [All pet toy brands in New Zealand](/demand/nz/categories/nz-pet-toy-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is KONG or Trixie more popular in search? In September 2026, KONG had more branded searches than Trixie among pet toy brands in New Zealand. KONG had about 1,090 branded searches, while Trixie had 320. KONG made up 60.6% of all pet toy brand searches we track, and Trixie accounted for 17.8%. ## Cite this page Brandwave. "KONG vs Trixie: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/kong-vs-trixie This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/kong-vs-trixie. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.