--- title: "KONG vs The Brooklyn: Which is searched more in New Zealand?" description: "Is KONG or The Brooklyn more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Dog bed brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/kong-vs-the-brooklyn" publisher: "Brandwave" --- # KONG vs The Brooklyn: Which is searched more in New Zealand? Is KONG or The Brooklyn more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Dog bed brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: KONG and The Brooklyn - **Competitive set**: Dog bed brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **KONG Share of Search**: 53.9% - **The Brooklyn Share of Search**: 15.8% ## Is KONG or The Brooklyn more popular in search? - In September 2026, KONG had more branded searches than The Brooklyn among dog bed brands in New Zealand. KONG had about 890 branded searches, while The Brooklyn had 260. KONG made up 53.9% of all dog bed brand searches we track, and The Brooklyn accounted for 15.8%. - KONG was ahead of The Brooklyn in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, KONG’s share of searches among dog bed brands in New Zealand moved from 45.1% to 53.9%, and its estimated monthly branded searches moved from 730 to 890. - Across the 12 months ending September 2026, The Brooklyn’s share of searches among dog bed brands in New Zealand moved from 16% to 15.8%, and its estimated monthly branded searches held steady at 260. ## Top dog bed brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, The Brooklyn was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. KONG did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | The Brooklyn | 1st | 2 of 3 | 1 of 2 | 3 of 5 | | Snooza | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Kazoo | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | EzyDog | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | KONG | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Wild One | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about dog bed brands - Asked ChatGPT "Which dog bed brand should I buy in New Zealand?": 1. Snooza, 2. Kazoo, 3. EzyDog - Asked ChatGPT "What are the best dog bed brands in New Zealand?": 1. The Brooklyn, 2. Snooza, 3. EzyDog, 4. Kazoo - Asked ChatGPT "What's the best dog bed brand in New Zealand for a comfortable sleeper?": 1. The Brooklyn, 2. Snooza - Searched Google, AI Overview "orthopedic dog bed": named none of the brands we track - Searched Google, AI Overview "dog beds nz": 1. The Brooklyn, 2. Kazoo Not named in any answer: KONG and Wild One. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand dog bed brands in September 2026? - In September 2026, KONG gained share of searches among dog bed brands in New Zealand, from 53% to 53.9%. ## Month by month | Month | KONG estimated searches | KONG Share of Search | KONG rank | The Brooklyn estimated searches | The Brooklyn Share of Search | The Brooklyn rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 730 | 45.1% | 1 | 260 | 16% | 3 | | Nov 2025 | 730 | 44.2% | 1 | 320 | 19.4% | 3 | | Dec 2025 | 730 | 49.3% | 1 | 210 | 14.2% | 3 | | Jan 2026 | 730 | 44% | 1 | 320 | 19.3% | 3 | | Feb 2026 | 730 | 52.9% | 1 | 210 | 15.2% | 3 | | Mar 2026 | 890 | 53% | 1 | 260 | 15.5% | 3 | | Apr 2026 | 890 | 51.7% | 1 | 320 | 18.6% | 2 | | May 2026 | 890 | 50.9% | 1 | 390 | 22.3% | 2 | | Jun 2026 | 890 | 47.3% | 1 | 390 | 20.7% | 2 | | Jul 2026 | 1K | 53.4% | 1 | 320 | 16.9% | 3 | | Aug 2026 | 890 | 53% | 1 | 260 | 15.5% | 3 | | Sep 2026 | 890 | 53.9% | 1 | 260 | 15.8% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using KONG’s and The Brooklyn’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **KONG**: Measured on the search terms “kong dog bed” and “kong dog toy”, summed into one figure. - **The Brooklyn**: Measured on the search term “the brooklyn dog bed”. - [KONG profile](/demand/nz/brands/kong) - [The Brooklyn profile](/demand/nz/brands/the-brooklyn) - [All dog bed brands in New Zealand](/demand/nz/categories/nz-dog-bed-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is KONG or The Brooklyn more popular in search? In September 2026, KONG had more branded searches than The Brooklyn among dog bed brands in New Zealand. KONG had about 890 branded searches, while The Brooklyn had 260. KONG made up 53.9% of all dog bed brand searches we track, and The Brooklyn accounted for 15.8%. ## Cite this page Brandwave. "KONG vs The Brooklyn: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/kong-vs-the-brooklyn This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/kong-vs-the-brooklyn. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.