--- title: "KONG vs Snooza: Which is searched more in New Zealand?" description: "Is KONG or Snooza more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Dog bed brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/kong-vs-snooza" publisher: "Brandwave" --- # KONG vs Snooza: Which is searched more in New Zealand? Is KONG or Snooza more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Dog bed brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: KONG and Snooza - **Competitive set**: Dog bed brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **KONG Share of Search**: 53.9% - **Snooza Share of Search**: 1.2% ## Is KONG or Snooza more popular in search? - In September 2026, KONG had more branded searches than Snooza among dog bed brands in New Zealand. KONG had about 890 branded searches, while Snooza had 20. KONG made up 53.9% of all dog bed brand searches we track, and Snooza accounted for 1.2%. - KONG was ahead of Snooza in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, KONG’s share of searches among dog bed brands in New Zealand moved from 45.1% to 53.9%, and its estimated monthly branded searches moved from 730 to 890. - Across the 12 months ending September 2026, Snooza’s share of searches among dog bed brands in New Zealand held steady at 1.2%, and its estimated monthly branded searches held steady at 20. ## Top dog bed brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Snooza was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. KONG did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | The Brooklyn | 1st | 2 of 3 | 1 of 2 | 3 of 5 | | Snooza | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Kazoo | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | EzyDog | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | KONG | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Wild One | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about dog bed brands - Asked ChatGPT "Which dog bed brand should I buy in New Zealand?": 1. Snooza, 2. Kazoo, 3. EzyDog - Asked ChatGPT "What are the best dog bed brands in New Zealand?": 1. The Brooklyn, 2. Snooza, 3. EzyDog, 4. Kazoo - Asked ChatGPT "What's the best dog bed brand in New Zealand for a comfortable sleeper?": 1. The Brooklyn, 2. Snooza - Searched Google, AI Overview "orthopedic dog bed": named none of the brands we track - Searched Google, AI Overview "dog beds nz": 1. The Brooklyn, 2. Kazoo Not named in any answer: KONG and Wild One. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand dog bed brands in September 2026? - In September 2026, KONG gained share of searches among dog bed brands in New Zealand, from 53% to 53.9%. ## Month by month | Month | KONG estimated searches | KONG Share of Search | KONG rank | Snooza estimated searches | Snooza Share of Search | Snooza rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 730 | 45.1% | 1 | 20 | 1.2% | 6 | | Nov 2025 | 730 | 44.2% | 1 | 20 | 1.2% | 6 | | Dec 2025 | 730 | 49.3% | 1 | 30 | 2% | 6 | | Jan 2026 | 730 | 44% | 1 | 30 | 1.8% | 6 | | Feb 2026 | 730 | 52.9% | 1 | 20 | 1.4% | 6 | | Mar 2026 | 890 | 53% | 1 | 20 | 1.2% | 6 | | Apr 2026 | 890 | 51.7% | 1 | 20 | 1.2% | 6 | | May 2026 | 890 | 50.9% | 1 | 30 | 1.7% | 6 | | Jun 2026 | 890 | 47.3% | 1 | 20 | 1.1% | 6 | | Jul 2026 | 1K | 53.4% | 1 | 30 | 1.6% | 6 | | Aug 2026 | 890 | 53% | 1 | 20 | 1.2% | 6 | | Sep 2026 | 890 | 53.9% | 1 | 20 | 1.2% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using KONG’s and Snooza’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **KONG**: Measured on the search terms “kong dog bed” and “kong dog toy”, summed into one figure. - **Snooza**: Measured on the search terms “snooza” and “snooza dog bed”, summed into one figure. - [KONG profile](/demand/nz/brands/kong) - [Snooza profile](/demand/nz/brands/snooza) - [All dog bed brands in New Zealand](/demand/nz/categories/nz-dog-bed-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is KONG or Snooza more popular in search? In September 2026, KONG had more branded searches than Snooza among dog bed brands in New Zealand. KONG had about 890 branded searches, while Snooza had 20. KONG made up 53.9% of all dog bed brand searches we track, and Snooza accounted for 1.2%. ## Cite this page Brandwave. "KONG vs Snooza: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/kong-vs-snooza This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/kong-vs-snooza. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.