--- title: "KONG vs Rogz: Which is searched more in New Zealand?" description: "Is KONG or Rogz more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Pet accessory brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/kong-vs-rogz" publisher: "Brandwave" --- # KONG vs Rogz: Which is searched more in New Zealand? Is KONG or Rogz more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Pet accessory brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: KONG and Rogz - **Competitive set**: Pet accessory brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **KONG Share of Search**: 42.5% - **Rogz Share of Search**: 5.8% ## Is KONG or Rogz more popular in search? - In September 2026, KONG had more branded searches than Rogz among pet accessory brands in New Zealand. KONG had about 1,240 branded searches, while Rogz had 170. KONG made up 42.5% of all pet accessory brand searches we track, and Rogz accounted for 5.8%. - KONG was ahead of Rogz in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, KONG’s share of searches among pet accessory brands in New Zealand moved from 37.7% to 42.5%, and its estimated monthly branded searches moved from 1.1K to 1.2K. - Across the 12 months ending September 2026, Rogz’s share of searches among pet accessory brands in New Zealand moved from 6.4% to 5.8%, and its estimated monthly branded searches moved from 190 to 170. ## Top pet accessory brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Rogz was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. KONG did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Puchi | 1st | 2 of 3 | 0 of 2 | 2 of 5 | | 8 Paws | 2nd | 2 of 3 | 0 of 2 | 2 of 5 | | EzyDog | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | Rogz | 4th | 1 of 3 | 0 of 2 | 1 of 5 | | KONG | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Petmate | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Savic | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Ferplast | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Dogit | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about pet accessory brands - Asked ChatGPT "Which pet accessory brand should I buy in New Zealand?": 1. EzyDog - Asked ChatGPT "What are the best pet accessory brands in New Zealand?": 1. Puchi, 2. 8 Paws, 3. EzyDog, 4. Rogz - Asked ChatGPT "What's the best pet accessory brand in New Zealand for dogs and cats?": 1. Puchi, 2. 8 Paws - Searched Google, AI Overview "best pet accessories": 1. EzyDog - Searched Google, AI Overview "pet collars nz": 1. EzyDog Not named in any answer: KONG, Petmate, Savic, Ferplast and Dogit. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand pet accessory brands in September 2026? - In September 2026, EzyDog overtook KONG to become the leader among pet accessory brands in New Zealand, with 42.5% of the searches. - In September 2026, Rogz overtook Petmate to rank 3rd among pet accessory brands in New Zealand, with 5.8% of the searches. - In September 2026, KONG gained share of searches among pet accessory brands in New Zealand, from 38.6% to 42.5%. ## Month by month | Month | KONG estimated searches | KONG Share of Search | KONG rank | Rogz estimated searches | Rogz Share of Search | Rogz rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.1K | 37.7% | 2 | 190 | 6.4% | 3 | | Nov 2025 | 1.2K | 40.1% | 2 | 150 | 5.2% | 3 | | Dec 2025 | 1.1K | 37.2% | 2 | 180 | 5.8% | 3 | | Jan 2026 | 1K | 34.7% | 2 | 200 | 6.7% | 3 | | Feb 2026 | 1.1K | 38.7% | 2 | 200 | 7.1% | 4 | | Mar 2026 | 1.2K | 40.4% | 1 | 180 | 6% | 4 | | Apr 2026 | 1.3K | 39.7% | 1 | 180 | 5.7% | 4 | | May 2026 | 1.3K | 39.2% | 1 | 150 | 4.7% | 4 | | Jun 2026 | 1.3K | 44.1% | 1 | 160 | 5.6% | 4 | | Jul 2026 | 1.4K | 43% | 1 | 180 | 5.5% | 3 | | Aug 2026 | 1.3K | 38.6% | 1 | 170 | 5% | 4 | | Sep 2026 | 1.2K | 42.5% | 2 | 170 | 5.8% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using KONG’s and Rogz’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **KONG**: Measured on the search terms “buy kong toys”, “chewy kong toys”, “christmas kong toys”, “kong classic”, “kong dog”, “kong dog bed”, “kong dog bone”, “kong dog bowls”, “kong dog chews”, “kong dog coat”, “kong dog collar”, “kong dog food”, “kong dog mat”, “kong dog products”, “kong dog supplies”, “kong dog toy”, “kong dog treats”, “kong pet toys”, “kong toy”, “monkey kong toy”, “toughest kong toys” and “wubba kong toy”, summed into one figure. - **Rogz**: Measured on the search terms “authentic rogz gear”, “rogz”, “rogz ball”, “rogz control harness”, “rogz explore harness”, “rogz for dogs”, “rogz for dogz”, “rogz frisbee”, “rogz grinz ball”, “rogz harness”, “rogz leash” and “rogz lighthouse”, summed into one figure. - [KONG profile](/demand/nz/brands/kong) - [Rogz profile](/demand/nz/brands/rogz) - [All pet accessory brands in New Zealand](/demand/nz/categories/nz-pet-accessory-brands): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is KONG or Rogz more popular in search? In September 2026, KONG had more branded searches than Rogz among pet accessory brands in New Zealand. KONG had about 1,240 branded searches, while Rogz had 170. KONG made up 42.5% of all pet accessory brand searches we track, and Rogz accounted for 5.8%. ## Cite this page Brandwave. "KONG vs Rogz: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/kong-vs-rogz This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/kong-vs-rogz. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.