--- title: "KONG vs M-PETS: Which is searched more in New Zealand?" description: "Is KONG or M-PETS more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Pet toy brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/kong-vs-m-pets" publisher: "Brandwave" --- # KONG vs M-PETS: Which is searched more in New Zealand? Is KONG or M-PETS more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Pet toy brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: KONG and M-PETS - **Competitive set**: Pet toy brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **KONG Share of Search**: 60.6% - **M-PETS Share of Search**: 1.7% ## Is KONG or M-PETS more popular in search? - In September 2026, KONG had more branded searches than M-PETS among pet toy brands in New Zealand. KONG had about 1,090 branded searches, while M-PETS had 30. KONG made up 60.6% of all pet toy brand searches we track, and M-PETS accounted for 1.7%. - KONG was ahead of M-PETS in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, KONG’s share of searches among pet toy brands in New Zealand moved from 57.1% to 60.6%, and its estimated monthly branded searches moved from 930 to 1.1K. - Across the 12 months ending September 2026, M-PETS’s share of searches among pet toy brands in New Zealand moved from 1.8% to 1.7%, and its estimated monthly branded searches held steady at 30. ## Top pet toy brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, KONG was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. M-PETS was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. KONG was listed before M-PETS in every answer that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | KONG | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Catit | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Chuckit | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Nina Ottosson | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | Trixie | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | West Paw | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | M-PETS | 7th | 2 of 3 | 0 of 2 | 2 of 5 | ## Every AI answer about pet toy brands - Asked ChatGPT "Which pet toy brand should I buy in New Zealand?": 1. KONG, 2. Chuckit, 3. Catit, 4. Nina Ottosson, 5. M-PETS - Asked ChatGPT "What are the best pet toy brands in New Zealand?": 1. KONG, 2. Chuckit, 3. Nina Ottosson, 4. West Paw, 5. Catit, 6. M-PETS - Asked ChatGPT "What's the best pet toy brand in New Zealand for dogs and cats?": 1. KONG, 2. Catit, 3. Nina Ottosson, 4. Chuckit - Searched Google, AI Overview "durable dog toys": 1. KONG, 2. West Paw - Searched Google, AI Overview "interactive cat toys": 1. Trixie, 2. Catit Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand pet toy brands in September 2026? - In September 2026, KONG gained share of searches among pet toy brands in New Zealand, from 59.7% to 60.6%. ## Month by month | Month | KONG estimated searches | KONG Share of Search | KONG rank | M-PETS estimated searches | M-PETS Share of Search | M-PETS rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 930 | 57.1% | 1 | 30 | 1.8% | 6 | | Nov 2025 | 980 | 62% | 1 | 20 | 1.3% | 7 | | Dec 2025 | 980 | 52.1% | 1 | 40 | 2.1% | 6 | | Jan 2026 | 890 | 57.1% | 1 | 40 | 2.6% | 7 | | Feb 2026 | 890 | 61.4% | 1 | 30 | 2.1% | 7 | | Mar 2026 | 1.1K | 61.4% | 1 | 10 | 0.58% | 7 | | Apr 2026 | 1.1K | 63.7% | 1 | 20 | 1.2% | 7 | | May 2026 | 1.1K | 61.6% | 1 | 40 | 2.3% | 6 | | Jun 2026 | 1.1K | 66.5% | 1 | 20 | 1.2% | 7 | | Jul 2026 | 1.3K | 66.7% | 1 | 40 | 2.1% | 6 | | Aug 2026 | 1.1K | 59.7% | 1 | 40 | 2.1% | 6 | | Sep 2026 | 1.1K | 60.6% | 1 | 30 | 1.7% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using KONG’s and M-PETS’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **KONG**: Measured on the search terms “kong dog toy” and “kong toy”, summed into one figure. - **M-PETS**: Measured on the search term “m pets”. - [KONG profile](/demand/nz/brands/kong) - [M-PETS profile](/demand/nz/brands/m-pets) - [All pet toy brands in New Zealand](/demand/nz/categories/nz-pet-toy-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is KONG or M-PETS more popular in search? In September 2026, KONG had more branded searches than M-PETS among pet toy brands in New Zealand. KONG had about 1,090 branded searches, while M-PETS had 30. KONG made up 60.6% of all pet toy brand searches we track, and M-PETS accounted for 1.7%. ## Cite this page Brandwave. "KONG vs M-PETS: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/kong-vs-m-pets This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/kong-vs-m-pets. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.