--- title: "Kong vs Swagger: Which is searched more in New Zealand?" description: "Is Kong or Swagger more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the API development tools set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/kong-inc-vs-swagger" publisher: "Brandwave" --- # Kong vs Swagger: Which is searched more in New Zealand? Is Kong or Swagger more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the API development tools set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Kong and Swagger - **Competitive set**: API development tools - **Market**: New Zealand - **Month measured**: Sep 2026 - **Kong Share of Search**: 1.1% - **Swagger Share of Search**: 10.6% ## Is Kong or Swagger more popular in search? - In September 2026, Swagger had more branded searches than Kong among API development tools in New Zealand. Swagger had about 380 branded searches, while Kong had 40. Swagger made up 10.6% of all API development tool searches we track, and Kong accounted for 1.1%. - Swagger was ahead of Kong in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Kong’s share of searches among API development tools in New Zealand moved from 0.63% to 1.1%, and its estimated monthly branded searches moved from 30 to 40. - Across the 12 months ending September 2026, Swagger’s share of searches among API development tools in New Zealand moved from 8% to 10.6%, and its estimated monthly branded searches held steady at 380. ## Top API development tools in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Swagger was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Kong was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Swagger was listed before Kong in every answer that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Postman | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Bruno | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Insomnia | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Swagger | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | Kong | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Hoppscotch | 6th | 0 of 3 | 1 of 2 | 1 of 5 | ## Every AI answer about API development tools - Asked ChatGPT "Which API development tool should I use in New Zealand?": 1. Postman, 2. Swagger, 3. Insomnia, 4. Bruno - Asked ChatGPT "What are the best API development tools in New Zealand?": 1. Postman, 2. Swagger, 3. Insomnia, 4. Bruno, 5. Kong - Asked ChatGPT "What's the best API development tool in New Zealand for developers?": 1. Postman, 2. Bruno, 3. Insomnia, 4. Swagger, 5. Kong - Searched Google, AI Overview "api development tools": 1. Postman, 2. Bruno, 3. Insomnia, 4. Hoppscotch, 5. Swagger, 6. Kong - Searched Google, AI Overview "best api tool": 1. Postman, 2. Bruno, 3. Insomnia Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How did search popularity change for New Zealand API development tools in September 2026? - In September 2026, Swagger lost share of searches among API development tools in New Zealand, from 13.3% to 10.6%. - In September 2026, Kong rose from 6th to 5th among API development tools in New Zealand. ## Month by month | Month | Kong estimated searches | Kong Share of Search | Kong rank | Swagger estimated searches | Swagger Share of Search | Swagger rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 30 | 0.63% | 6 | 380 | 8% | 3 | | Nov 2025 | 20 | 0.44% | 6 | 460 | 10.2% | 3 | | Dec 2025 | 10 | 0.27% | 6 | 320 | 8.6% | 3 | | Jan 2026 | 10 | 0.31% | 6 | 330 | 10.4% | 3 | | Feb 2026 | 20 | 0.54% | 6 | 450 | 12.3% | 3 | | Mar 2026 | 20 | 0.42% | 6 | 570 | 11.9% | 3 | | Apr 2026 | 20 | 0.52% | 6 | 360 | 9.3% | 3 | | May 2026 | 20 | 0.47% | 6 | 380 | 9% | 3 | | Jun 2026 | 30 | 0.81% | 6 | 430 | 11.6% | 3 | | Jul 2026 | 20 | 0.59% | 6 | 450 | 13.4% | 3 | | Aug 2026 | 30 | 0.74% | 6 | 540 | 13.3% | 3 | | Sep 2026 | 40 | 1.1% | 5 | 380 | 10.6% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Kong’s and Swagger’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Kong**: Measured on the search term “kong gateway”. - **Swagger**: Measured on the search terms “swagger api client”, “swagger api docs”, “swagger api testing”, “swagger editor”, “swagger io” and “swagger ui”, summed into one figure. - [Kong profile](/demand/nz/brands/kong-inc) - [Swagger profile](/demand/nz/brands/swagger) - [All API development tools in New Zealand](/demand/nz/categories/nz-api-development-tools): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Kong or Swagger more popular in search? In September 2026, Swagger had more branded searches than Kong among API development tools in New Zealand. Swagger had about 380 branded searches, while Kong had 40. Swagger made up 10.6% of all API development tool searches we track, and Kong accounted for 1.1%. ## Cite this page Brandwave. "Kong vs Swagger: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/kong-inc-vs-swagger This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/kong-inc-vs-swagger. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.