--- title: "KONE vs Mitsubishi Electric: Which is searched more in New Zealand?" description: "Is KONE or Mitsubishi Electric more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Passenger lift brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/kone-vs-mitsubishi-electric" publisher: "Brandwave" --- # KONE vs Mitsubishi Electric: Which is searched more in New Zealand? Is KONE or Mitsubishi Electric more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Passenger lift brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: KONE and Mitsubishi Electric - **Competitive set**: Passenger lift brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **KONE Share of Search**: 7.6% - **Mitsubishi Electric Share of Search**: 78.3% ## Is KONE or Mitsubishi Electric more popular in search? - In September 2026, Mitsubishi Electric had more branded searches than KONE among passenger lift brands in New Zealand. Mitsubishi Electric had about 720 branded searches, while KONE had 70. Mitsubishi Electric made up 78.3% of all passenger lift brand searches we track, and KONE accounted for 7.6%. - Mitsubishi Electric was ahead of KONE in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, KONE’s share of searches among passenger lift brands in New Zealand moved from 7.4% to 7.6%, and its estimated monthly branded searches held steady at 70. - Across the 12 months ending September 2026, Mitsubishi Electric’s share of searches among passenger lift brands in New Zealand moved from 75.8% to 78.3%, and its estimated monthly branded searches held steady at 720. ## Top passenger lift brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, KONE appeared in all four answers. Mitsubishi Electric was mentioned in two out of four: in one of the three ChatGPT answers and in the Google AI Overview. KONE was listed before Mitsubishi Electric in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | KONE | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Schindler | 2nd | 3 of 3 | 1 of 1 | 4 of 4 | | Otis | 3rd | 2 of 3 | 1 of 1 | 3 of 4 | | Mitsubishi Electric | 4th | 1 of 3 | 1 of 1 | 2 of 4 | ## Every AI answer about passenger lift brands - Asked ChatGPT "Which passenger lift brand should I buy in New Zealand?": 1. KONE, 2. Schindler - Asked ChatGPT "What are the best passenger lift brands in New Zealand?": 1. KONE, 2. Schindler, 3. Otis, 4. Mitsubishi Electric - Asked ChatGPT "What's the best passenger lift brand in New Zealand for a building?": 1. KONE, 2. Schindler, 3. Otis - Searched Google, AI Overview "elevator brands": 1. Otis, 2. KONE, 3. Schindler, 4. Mitsubishi Electric Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand passenger lift brands in September 2026? - In September 2026, Mitsubishi Electric gained share of searches among passenger lift brands in New Zealand, from 77.4% to 78.3%. ## Month by month | Month | KONE estimated searches | KONE Share of Search | KONE rank | Mitsubishi Electric estimated searches | Mitsubishi Electric Share of Search | Mitsubishi Electric rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 70 | 7.4% | 3 | 720 | 75.8% | 1 | | Nov 2025 | 70 | 6.3% | 3 | 880 | 79.3% | 1 | | Dec 2025 | 30 | 3.4% | 3 | 720 | 80.9% | 1 | | Jan 2026 | 50 | 5.5% | 3 | 720 | 79.1% | 1 | | Feb 2026 | 70 | 6.2% | 3 | 880 | 77.9% | 1 | | Mar 2026 | 70 | 6.3% | 3 | 880 | 79.3% | 1 | | Apr 2026 | 70 | 5.8% | 3 | 1K | 83.3% | 1 | | May 2026 | 70 | 5.8% | 3 | 1K | 82.6% | 1 | | Jun 2026 | 70 | 5.9% | 2 | 1K | 84% | 1 | | Jul 2026 | 50 | 4.2% | 3 | 1K | 84.7% | 1 | | Aug 2026 | 70 | 7.5% | 3 | 720 | 77.4% | 1 | | Sep 2026 | 70 | 7.6% | 3 | 720 | 78.3% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using KONE’s and Mitsubishi Electric’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **KONE**: Measured on the search term “kone nz”. - **Mitsubishi Electric**: Measured on the search term “mitsubishi electric”. - [KONE profile](/demand/nz/brands/kone) - [Mitsubishi Electric profile](/demand/nz/brands/mitsubishi-electric) - [All passenger lift brands in New Zealand](/demand/nz/categories/nz-passenger-lift-brands): The set both shares are measured inside, 4 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is KONE or Mitsubishi Electric more popular in search? In September 2026, Mitsubishi Electric had more branded searches than KONE among passenger lift brands in New Zealand. Mitsubishi Electric had about 720 branded searches, while KONE had 70. Mitsubishi Electric made up 78.3% of all passenger lift brand searches we track, and KONE accounted for 7.6%. ## Cite this page Brandwave. "KONE vs Mitsubishi Electric: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/kone-vs-mitsubishi-electric This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/kone-vs-mitsubishi-electric. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.