---
title: "Kōkako vs L'affare: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Kōkako or L'affare? Compare estimated monthly branded-search demand and Share of Search inside the specialty coffee roasters set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/kokako-vs-laffare"
publisher: "Brandwave"
---

# Kōkako vs L'affare: Which is more popular by branded search in New Zealand?

Which is more popular in search, Kōkako or L'affare? Compare estimated monthly branded-search demand and Share of Search inside the specialty coffee roasters set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Kōkako and L'affare
- **Competitive set**: specialty coffee roasters
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Kōkako Share of Search**: 7%
- **L'affare Share of Search**: 35.7%

## Which is more popular in search, Kōkako or L'affare?

- In August 2026, L'affare had more branded searches than Kōkako among specialty coffee roasters in New Zealand. L'affare was estimated to have 14.9K branded searches compared to Kōkako’s 2.9K, and held a 35.7% Share of Search versus Kōkako’s 7%.
- L'affare was ahead of Kōkako in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Kōkako’s estimated Share of Search among specialty coffee roasters in New Zealand moved from 2.9% to 7%, and its estimated monthly branded searches moved from 880 to 2.9K.
- Across the 11 months ending August 2026, L'affare’s estimated Share of Search among specialty coffee roasters in New Zealand moved from 21.5% to 35.7%, and its estimated monthly branded searches moved from 6.6K to 14.9K.

## How did search popularity change for New Zealand specialty coffee roasters in August 2026?

- In August 2026, L'affare overtook Coffee Supreme to take the highest estimated Share of Search among specialty coffee roasters in New Zealand, at 35.7%.
- In August 2026, Kōkako overtook Rocket Coffee to rank 6th among specialty coffee roasters in New Zealand, at 7%.

## Month by month

| Month | Kōkako estimated searches | Kōkako Share of Search | Kōkako rank | L'affare estimated searches | L'affare Share of Search | L'affare rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 880 | 2.9% | 8 | 6.6K | 21.5% | 1 |
| Nov 2025 | 1K | 3% | 7 | 5.8K | 17% | 3 |
| Dec 2025 | 1K | 2.9% | 8 | 5.8K | 16.8% | 3 |
| Jan 2026 | 1K | 2.8% | 8 | 6.9K | 19.6% | 2 |
| Feb 2026 | 880 | 2.9% | 8 | 6.5K | 21.8% | 1 |
| Mar 2026 | 1K | 2.9% | 8 | 6.6K | 18.8% | 3 |
| Apr 2026 | 880 | 2.8% | 8 | 6.6K | 20.7% | 1 |
| May 2026 | 1K | 3.2% | 8 | 6.4K | 20.3% | 2 |
| Jun 2026 | 880 | 3.3% | 7 | 5.3K | 19.6% | 2 |
| Jul 2026 | 1K | 3.6% | 7 | 5.5K | 19.8% | 2 |
| Aug 2026 | 2.9K | 7% | 6 | 14.9K | 35.7% | 1 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Kōkako’s and L'affare’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Kōkako**: Measured on the search terms “kokako coffee”, “kokako organic coffee” and “kokako roasters”, summed into one figure.
- **L'affare**: Measured on the search terms “caffe laffare”, “l affare beans”, “l affare coffee”, “l affare primo”, “l'affare”, “laffare”, “laffare beans”, “laffare coffee”, “laffare coffee beans” and “laffare near me”, summed into one figure.

- [Kōkako profile](/demand/nz/brands/kokako)
- [L'affare profile](/demand/nz/brands/laffare)
- [All specialty coffee roasters in New Zealand](/demand/nz/categories/nz-specialty-coffee-roasters): The set both shares are measured inside, 8 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Kōkako or L'affare?

In August 2026, L'affare had more branded searches than Kōkako among specialty coffee roasters in New Zealand. L'affare was estimated to have 14.9K branded searches compared to Kōkako’s 2.9K, and held a 35.7% Share of Search versus Kōkako’s 7%.

## Cite this page

Brandwave. "Kōkako vs L'affare: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/kokako-vs-laffare

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/kokako-vs-laffare. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.