--- title: "Kogan vs Shein: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Kogan or Shein? Compare estimated monthly branded-search demand and Share of Search inside the online retailers and marketplaces set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/kogan-vs-shein" publisher: "Brandwave" --- # Kogan vs Shein: Which is more popular by branded search in New Zealand? Which is more popular in search, Kogan or Shein? Compare estimated monthly branded-search demand and Share of Search inside the online retailers and marketplaces set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Kogan and Shein - **Competitive set**: online retailers and marketplaces - **Market**: New Zealand - **Month measured**: Aug 2026 - **Kogan Share of Search**: 0.42% - **Shein Share of Search**: 8.4% ## Which is more popular in search, Kogan or Shein? - In August 2026, Shein had more branded searches than Kogan among online retailers and marketplaces in New Zealand. Shein was estimated to have 292K branded searches compared to Kogan’s 14.6K, and held an 8.4% Share of Search versus Kogan’s 0.42%. - Shein was ahead of Kogan in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Kogan’s estimated Share of Search among online retailers and marketplaces in New Zealand moved from 0.36% to 0.42%, and its estimated monthly branded searches moved from 13.6K to 14.6K. - Across the 11 months ending August 2026, Shein’s estimated Share of Search among online retailers and marketplaces in New Zealand moved from 8.8% to 8.4%, and its estimated monthly branded searches moved from 329K to 292K. ## How did search popularity change for New Zealand online retailers and marketplaces in August 2026? - Estimated monthly branded searches for Shein in New Zealand fell 11.4% over 11 measured months, from 329K to 292K in August 2026. ## Month by month | Month | Kogan estimated searches | Kogan Share of Search | Kogan rank | Shein estimated searches | Shein Share of Search | Shein rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 13.6K | 0.36% | 8 | 329K | 8.8% | 3 | | Nov 2025 | 29.6K | 0.78% | 8 | 284K | 7.5% | 5 | | Dec 2025 | 20.1K | 0.63% | 8 | 221K | 6.9% | 6 | | Jan 2026 | 14.3K | 0.4% | 8 | 221K | 6.2% | 5 | | Feb 2026 | 11.6K | 0.39% | 8 | 211K | 7% | 5 | | Mar 2026 | 14K | 0.41% | 8 | 256K | 7.4% | 4 | | Apr 2026 | 11.7K | 0.38% | 8 | 257K | 8.2% | 4 | | May 2026 | 11.3K | 0.33% | 8 | 257K | 7.5% | 4 | | Jun 2026 | 12.2K | 0.39% | 8 | 302K | 9.6% | 3 | | Jul 2026 | 12.8K | 0.42% | 8 | 257K | 8.5% | 4 | | Aug 2026 | 14.6K | 0.42% | 8 | 292K | 8.4% | 4 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Kogan’s and Shein’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Kogan**: Measured on the search terms “Kogan”, “kogan australia”, “kogan co nz”, “kogan com”, “kogan deals”, “kogan dehumidifier”, “kogan new zealand”, “kogan nz”, “kogan tv”, “kogan tv's” and “kogan tvs”, summed into one figure. - **Shein**: Measured on the search terms “dresses at shein”, “nz shein com”, “Shein”, “shein app”, “shein apparel”, “shein australia”, “shein bikini”, “shein clothing”, “shein com”, “shein curve”, “shein dres”, “shein dresses”, “shein dresses for women”, “shein near me”, “shein new zealand”, “shein nz”, “shein on”, “shein on line”, “shein online”, “shein online shopping”, “shein orders”, “shein phone cases”, “shein plus size”, “shein shipping nz”, “shein shoe”, “shein swim wear”, “shein swimwear”, “shein tops”, “shein website”, “shein wedding dresses”, “shein+”, “sheincom” and “sheinkids”, summed into one figure. - [Kogan profile](/demand/nz/brands/kogan) - [Shein profile](/demand/nz/brands/shein) - [All online retailers and marketplaces in New Zealand](/demand/nz/categories/nz-online-retailers-and-marketplaces): The set both shares are measured inside, 8 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Kogan or Shein? In August 2026, Shein had more branded searches than Kogan among online retailers and marketplaces in New Zealand. Shein was estimated to have 292K branded searches compared to Kogan’s 14.6K, and held an 8.4% Share of Search versus Kogan’s 0.42%. ## Cite this page Brandwave. "Kogan vs Shein: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/kogan-vs-shein This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/kogan-vs-shein. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.