--- title: "Kogan Mobile vs Mercury: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Kogan Mobile or Mercury? Compare estimated monthly branded-search demand and Share of Search inside the Mobile and broadband providers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/kogan-mobile-vs-mercury-energy" publisher: "Brandwave" --- # Kogan Mobile vs Mercury: Which is more popular by branded search in New Zealand? Which is more popular in search, Kogan Mobile or Mercury? Compare estimated monthly branded-search demand and Share of Search inside the Mobile and broadband providers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Kogan Mobile and Mercury - **Competitive set**: Mobile and broadband providers - **Market**: New Zealand - **Month measured**: Aug 2026 - **Kogan Mobile Share of Search**: 3.1% - **Mercury Share of Search**: 12.9% ## Which is more popular in search, Kogan Mobile or Mercury? - In August 2026, Mercury had more branded searches than Kogan Mobile among mobile and broadband providers in New Zealand. Mercury was estimated to have 69.6K branded searches compared to Kogan Mobile’s 16.4K, and held a 12.9% Share of Search versus Kogan Mobile’s 3.1%. - Mercury was ahead of Kogan Mobile in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Kogan Mobile’s estimated Share of Search among mobile and broadband providers in New Zealand moved from 3% to 3.1%, and its estimated monthly branded searches moved from 16.6K to 16.4K. - Across the 11 months ending August 2026, Mercury’s estimated Share of Search among mobile and broadband providers in New Zealand moved from 12.2% to 12.9%, and its estimated monthly branded searches moved from 68.3K to 69.6K. ## How did search popularity change for New Zealand mobile and broadband providers in August 2026? - In August 2026, Mercury lost estimated Share of Search among mobile and broadband providers in New Zealand, from 13.8% to 12.9%. ## Month by month | Month | Kogan Mobile estimated searches | Kogan Mobile Share of Search | Kogan Mobile rank | Mercury estimated searches | Mercury Share of Search | Mercury rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 16.6K | 3% | 7 | 68.3K | 12.2% | 5 | | Nov 2025 | 40.8K | 6.8% | 7 | 67.4K | 11.3% | 5 | | Dec 2025 | 29.9K | 5.9% | 7 | 54.8K | 10.7% | 5 | | Jan 2026 | 16.8K | 3.3% | 7 | 55.8K | 10.9% | 5 | | Feb 2026 | 15.4K | 3% | 7 | 57.8K | 11.2% | 5 | | Mar 2026 | 20.1K | 3.7% | 7 | 56.9K | 10.4% | 5 | | Apr 2026 | 15.2K | 2.9% | 7 | 67.8K | 13.1% | 4 | | May 2026 | 13.5K | 2.6% | 7 | 68.6K | 13.1% | 4 | | Jun 2026 | 15.3K | 2.7% | 7 | 68.9K | 12.3% | 5 | | Jul 2026 | 16.5K | 3.2% | 7 | 70.2K | 13.8% | 4 | | Aug 2026 | 16.4K | 3.1% | 7 | 69.6K | 12.9% | 4 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Kogan Mobile’s and Mercury’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Kogan Mobile**: Measured on the search terms “accounts kogan mobile”, “kogan mobile au”, “kogan mobile black friday”, “kogan mobile broadband”, “kogan mobile deals”, “kogan mobile near me”, “kogan mobile new zealand”, “kogan mobile nz”, “kogan mobile online”, “kogan mobile plans”, “kogan mobile prepaid”, “kogan mobile prepaid plans”, “kogan mobile sale”, “kogan mobile sim card”, “kogan sim”, “kogan sim card”, “kogan sim plans”, “koganmobile”, “koganmobile co nz”, “koganmobile nz” and “koganmobile plans”, summed into one figure. - **Mercury**: Measured on the search terms “mercury broadband”, “Mercury electricity”, “Mercury electricity plans”, “Mercury electricity rates”, “Mercury Energy”, “mercury energy broadband”, “Mercury Energy New Zealand”, “Mercury Energy NZ”, “Mercury Energy plans”, “Mercury Energy rates”, “Mercury Energy review”, “Mercury Energy reviews”, “mercury fibre”, “Mercury free power day”, “Mercury free power days”, “mercury mobile”, “mercury plans”, “Mercury Power”, “Mercury power company”, “Mercury Power NZ”, “Mercury Power plans” and “Mercury Power rates”, summed into one figure. - [Kogan Mobile profile](/demand/nz/brands/kogan-mobile) - [Mercury profile](/demand/nz/brands/mercury-energy) - [All mobile and broadband providers in New Zealand](/demand/nz/categories/mobile-and-broadband): The set both shares are measured inside, 9 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Kogan Mobile or Mercury? In August 2026, Mercury had more branded searches than Kogan Mobile among mobile and broadband providers in New Zealand. Mercury was estimated to have 69.6K branded searches compared to Kogan Mobile’s 16.4K, and held a 12.9% Share of Search versus Kogan Mobile’s 3.1%. ## Cite this page Brandwave. "Kogan Mobile vs Mercury: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/kogan-mobile-vs-mercury-energy This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/kogan-mobile-vs-mercury-energy. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.