--- title: "Kobo vs reMarkable: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Kobo or reMarkable? Compare estimated monthly branded-search demand and Share of Search inside the E-reader brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/kobo-vs-remarkable" publisher: "Brandwave" --- # Kobo vs reMarkable: Which is more popular by branded search in New Zealand? Which is more popular in search, Kobo or reMarkable? Compare estimated monthly branded-search demand and Share of Search inside the E-reader brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Kobo and reMarkable - **Competitive set**: E-reader brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **Kobo Share of Search**: 19.9% - **reMarkable Share of Search**: 38.9% ## Which is more popular in search, Kobo or reMarkable? - In August 2026, reMarkable had more branded searches than Kobo among e-reader brands in New Zealand. reMarkable was estimated to have 36K branded searches compared to Kobo’s 18.4K, and held a 38.9% Share of Search versus Kobo’s 19.9%. - The lead changed hands once in the 11 months ending August 2026: reMarkable took it in June 2026. - Across the 11 months ending August 2026, Kobo’s estimated Share of Search among e-reader brands in New Zealand moved from 21.5% to 19.9%, and its estimated monthly branded searches moved from 14K to 18.4K. - Across the 11 months ending August 2026, reMarkable’s estimated Share of Search among e-reader brands in New Zealand moved from 19.4% to 38.9%, and its estimated monthly branded searches moved from 12.7K to 36K. ## How did search popularity change for New Zealand e-reader brands in August 2026? - In August 2026, reMarkable gained estimated Share of Search among e-reader brands in New Zealand, from 33.9% to 38.9%. - In August 2026, Kobo lost estimated Share of Search among e-reader brands in New Zealand, from 20.6% to 19.9%. ## Month by month | Month | Kobo estimated searches | Kobo Share of Search | Kobo rank | reMarkable estimated searches | reMarkable Share of Search | reMarkable rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 14K | 21.5% | 2 | 12.7K | 19.4% | 3 | | Nov 2025 | 19.1K | 23.4% | 2 | 9.7K | 11.8% | 3 | | Dec 2025 | 22.4K | 26.8% | 2 | 8.3K | 9.9% | 3 | | Jan 2026 | 20.6K | 24.8% | 2 | 8.4K | 10.1% | 3 | | Feb 2026 | 13.9K | 23.8% | 2 | 8K | 13.8% | 3 | | Mar 2026 | 14.3K | 23.4% | 2 | 7.9K | 13% | 3 | | Apr 2026 | 18.4K | 27.3% | 2 | 9K | 13.3% | 3 | | May 2026 | 18.2K | 26.5% | 2 | 9.4K | 13.6% | 3 | | Jun 2026 | 17.8K | 20.6% | 3 | 24.9K | 28.9% | 2 | | Jul 2026 | 18.3K | 20.6% | 3 | 30.2K | 33.9% | 2 | | Aug 2026 | 18.4K | 19.9% | 3 | 36K | 38.9% | 2 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Kobo’s and reMarkable’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Kobo**: Measured on the search terms “e reader kobo”, “kobo”, “kobo app”, “kobo audiobooks”, “kobo clara”, “kobo clara cover”, “kobo clara2e”, “kobo colour”, “kobo com”, “kobo cover”, “kobo ebooks”, “kobo inc”, “kobo libra”, “kobo libra 2”, “kobo nia”, “kobo nz”, “kobo online”, “kobo sage” and “kobo stylus”, summed into one figure. - **reMarkable**: Measured on the search terms “my remarkable”, “remarkable”, “remarkable 2”, “remarkable com”, “remarkable ereader”, “remarkable marker”, “remarkable near me”, “remarkable new zealand”, “remarkable notebooks”, “remarkable nz”, “remarkable online”, “remarkable pro”, “remarkable shop”, “remarkable tablet” and “the remarkable”, summed into one figure. - [Kobo profile](/demand/nz/brands/kobo) - [reMarkable profile](/demand/nz/brands/remarkable) - [All e-reader brands in New Zealand](/demand/nz/categories/nz-e-reader-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Kobo or reMarkable? In August 2026, reMarkable had more branded searches than Kobo among e-reader brands in New Zealand. reMarkable was estimated to have 36K branded searches compared to Kobo’s 18.4K, and held a 38.9% Share of Search versus Kobo’s 19.9%. ## Cite this page Brandwave. "Kobo vs reMarkable: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/kobo-vs-remarkable This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/kobo-vs-remarkable. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.