--- title: "Ko-fi vs Substack: Which is searched more in New Zealand?" description: "Is Ko-fi or Substack more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Creator membership and tipping platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/ko-fi-vs-substack" publisher: "Brandwave" --- # Ko-fi vs Substack: Which is searched more in New Zealand? Is Ko-fi or Substack more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Creator membership and tipping platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Ko-fi and Substack - **Competitive set**: Creator membership and tipping platforms - **Market**: New Zealand - **Month measured**: Sep 2026 - **Ko-fi Share of Search**: 6.9% - **Substack Share of Search**: 35.9% ## Is Ko-fi or Substack more popular in search? - In September 2026, Substack had more branded searches than Ko-fi among creator membership and tipping platforms in New Zealand. Substack had about 9,900 branded searches, while Ko-fi had 1,900. Substack made up 35.9% of all creator membership and tipping platform searches we track, and Ko-fi accounted for 6.9%. - Substack was ahead of Ko-fi in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Ko-fi’s share of searches among creator membership and tipping platforms in New Zealand moved from 6.8% to 6.9%, and its estimated monthly branded searches moved from 1.6K to 1.9K. - Across the 12 months ending September 2026, Substack’s share of searches among creator membership and tipping platforms in New Zealand moved from 27.6% to 35.9%, and its estimated monthly branded searches moved from 6.6K to 9.9K. ## Top creator membership and tipping platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Ko-fi was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Substack was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Ko-fi was listed before Substack in three out of four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Patreon | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Ko-fi | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Buy Me a Coffee | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Substack | 4th | 1 of 3 | 1 of 2 | 2 of 5 | ## Every AI answer about creator membership and tipping platforms - Asked ChatGPT "Which creator membership and tipping platform should I use in New Zealand?": 1. Ko-fi, 2. Patreon, 3. Buy Me a Coffee - Asked ChatGPT "What are the best creator membership and tipping platforms in New Zealand?": 1. Patreon, 2. Ko-fi, 3. Buy Me a Coffee, 4. Substack - Asked ChatGPT "What's the best creator membership and tipping platform in New Zealand for creator income?": 1. Ko-fi, 2. Patreon, 3. Buy Me a Coffee - Searched Google, AI Overview "best creator platform": 1. Patreon - Searched Google, AI Overview "creator membership platform nz": 1. Patreon, 2. Substack Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand creator membership and tipping platforms in September 2026? - Estimated monthly branded searches for Substack in New Zealand rose 50% over 12 measured months, from 6.6K to 9.9K in September 2026. - Estimated monthly branded searches for Ko-fi in New Zealand rose 17.3% over 12 measured months, from 1.6K to 1.9K in September 2026. ## Month by month | Month | Ko-fi estimated searches | Ko-fi Share of Search | Ko-fi rank | Substack estimated searches | Substack Share of Search | Substack rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.6K | 6.8% | 3 | 6.6K | 27.6% | 2 | | Nov 2025 | 1.9K | 7.8% | 3 | 6.6K | 27.1% | 2 | | Dec 2025 | 1.9K | 7.9% | 3 | 6.6K | 27.1% | 2 | | Jan 2026 | 1.9K | 6.2% | 3 | 9.9K | 31.9% | 2 | | Feb 2026 | 1.9K | 7.5% | 3 | 8.1K | 31.4% | 2 | | Mar 2026 | 1.9K | 6.9% | 3 | 9.9K | 35.7% | 2 | | Apr 2026 | 1.9K | 6.9% | 3 | 9.9K | 35.9% | 2 | | May 2026 | 2.4K | 8.6% | 3 | 9.9K | 35.3% | 2 | | Jun 2026 | 1.9K | 6.2% | 3 | 9.9K | 32% | 2 | | Jul 2026 | 1.9K | 7.4% | 3 | 8.1K | 31.5% | 2 | | Aug 2026 | 1.9K | 6.8% | 3 | 9.9K | 35.6% | 2 | | Sep 2026 | 1.9K | 6.9% | 3 | 9.9K | 35.9% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Ko-fi’s and Substack’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Ko-fi**: Measured on the search terms “ko fi membership”, “ko fi tips”, “kofi”, “kofi membership” and “kofi tips”, summed into one figure. - **Substack**: Measured on the search term “substack”. - [Ko-fi profile](/demand/nz/brands/ko-fi) - [Substack profile](/demand/nz/brands/substack) - [All creator membership and tipping platforms in New Zealand](/demand/nz/categories/nz-creator-membership-platforms): The set both shares are measured inside, 4 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Ko-fi or Substack more popular in search? In September 2026, Substack had more branded searches than Ko-fi among creator membership and tipping platforms in New Zealand. Substack had about 9,900 branded searches, while Ko-fi had 1,900. Substack made up 35.9% of all creator membership and tipping platform searches we track, and Ko-fi accounted for 6.9%. ## Cite this page Brandwave. "Ko-fi vs Substack: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/ko-fi-vs-substack This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/ko-fi-vs-substack. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.