--- title: "KnowBe4 vs SoSafe: Which is more popular in New Zealand?" description: "Is KnowBe4 or SoSafe more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Security awareness training platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/knowbe4-vs-sosafe" publisher: "Brandwave" --- # KnowBe4 vs SoSafe: Which is more popular in New Zealand? Is KnowBe4 or SoSafe more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Security awareness training platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: KnowBe4 and SoSafe - **Competitive set**: Security awareness training platforms - **Market**: New Zealand - **Month measured**: Oct 2026 - **KnowBe4 Share of Search**: 64.8% - **SoSafe Share of Search**: 1.1% ## Is KnowBe4 or SoSafe more popular in search? - In October 2026, KnowBe4 had more branded searches than SoSafe among security awareness training platforms in New Zealand. KnowBe4 had about 590 branded searches, while SoSafe had 10. KnowBe4 made up 64.8% of all security awareness training platform searches we track, and SoSafe accounted for 1.1%. - KnowBe4 was ahead of SoSafe in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, KnowBe4’s share of searches among security awareness training platforms in New Zealand moved from 57.3% to 64.8%, and its estimated monthly branded searches held steady at 590. - Across the 12 months ending October 2026, SoSafe’s share of searches among security awareness training platforms in New Zealand moved from 1.9% to 1.1%, and its estimated monthly branded searches moved from 20 to 10. ## Top security awareness training platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, KnowBe4 appeared in all five answers. SoSafe did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | KnowBe4 | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | SecureAZ | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Hoxhunt | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Proofpoint | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | usecure | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | SoSafe | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about security awareness training platforms - Asked ChatGPT "Which security awareness training platform should I use in New Zealand?": 1. KnowBe4, 2. Hoxhunt, 3. Proofpoint, 4. SecureAZ - Asked ChatGPT "What are the best security awareness training platforms in New Zealand?": 1. KnowBe4, 2. SecureAZ, 3. Hoxhunt, 4. Proofpoint - Asked ChatGPT "What's the best security awareness training platform in New Zealand for employee training?": 1. KnowBe4, 2. SecureAZ, 3. Hoxhunt, 4. Proofpoint - Searched Google, AI Overview "security awareness training platforms": 1. KnowBe4, 2. usecure, 3. Proofpoint, 4. Hoxhunt - Searched Google, AI Overview "phishing training software": 1. KnowBe4, 2. SecureAZ Not named in any answer: SoSafe. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand security awareness training platforms in October 2026? - In October 2026, KnowBe4 gained share of searches among security awareness training platforms in New Zealand, from 59.3% to 64.8%. - Estimated monthly branded searches for SoSafe in New Zealand fell 50% over 12 measured months, from 20 to 10 in October 2026. ## How has branded search for KnowBe4 and SoSafe changed in New Zealand over the last 12 months? | Month | KnowBe4 estimated searches | KnowBe4 Share of Search | KnowBe4 rank | SoSafe estimated searches | SoSafe Share of Search | SoSafe rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 590 | 57.3% | 1 | 20 | 1.9% | 5 | | Dec 2025 | 320 | 58.2% | 1 | 10 | 1.8% | 6 | | Jan 2026 | 390 | 60% | 1 | 10 | 1.5% | 6 | | Feb 2026 | 480 | 61.5% | 1 | 10 | 1.3% | 6 | | Mar 2026 | 590 | 61.5% | 1 | 10 | 1% | 6 | | Apr 2026 | 480 | 65.8% | 1 | 10 | 1.4% | 6 | | May 2026 | 480 | 59.3% | 1 | 10 | 1.2% | 6 | | Jun 2026 | 590 | 61.5% | 1 | 10 | 1% | 6 | | Jul 2026 | 480 | 61.5% | 1 | 10 | 1.3% | 6 | | Aug 2026 | 480 | 60.8% | 1 | 10 | 1.3% | 6 | | Sep 2026 | 480 | 59.3% | 1 | 10 | 1.2% | 6 | | Oct 2026 | 590 | 64.8% | 1 | 10 | 1.1% | 6 | ## How are KnowBe4’s and SoSafe’s branded searches counted? Brandwave collects information about searches that people make online using KnowBe4’s and SoSafe’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **KnowBe4**: Measured on the search term “knowbe4”. - **SoSafe**: Measured on the search term “sosafe”. - [KnowBe4 profile](/demand/nz/brands/knowbe4) - [SoSafe profile](/demand/nz/brands/sosafe) - [All security awareness training platforms in New Zealand](/demand/nz/categories/nz-security-awareness-training-platforms): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is KnowBe4 or SoSafe more popular in search? In October 2026, KnowBe4 had more branded searches than SoSafe among security awareness training platforms in New Zealand. KnowBe4 had about 590 branded searches, while SoSafe had 10. KnowBe4 made up 64.8% of all security awareness training platform searches we track, and SoSafe accounted for 1.1%. ## Cite this page Brandwave. "KnowBe4 vs SoSafe: Which is more popular in New Zealand?". https://gobrandwave.com/demand/nz/compare/knowbe4-vs-sosafe This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/knowbe4-vs-sosafe. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.