--- title: "Knipex vs Stanley: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Knipex or Stanley? Compare estimated monthly branded-search demand and Share of Search inside the Hand tool brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/knipex-vs-stanley-tools" publisher: "Brandwave" --- # Knipex vs Stanley: Which is more popular by branded search in New Zealand? Which is more popular in search, Knipex or Stanley? Compare estimated monthly branded-search demand and Share of Search inside the Hand tool brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Knipex and Stanley - **Competitive set**: Hand tool brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **Knipex Share of Search**: 37.3% - **Stanley Share of Search**: 32.6% ## Which is more popular in search, Knipex or Stanley? - In August 2026, Knipex had more branded searches than Stanley among hand tool brands in New Zealand. Knipex was estimated to have 3.2K branded searches compared to Stanley’s 2.8K, and held a 37.3% Share of Search versus Stanley’s 32.6%. - The lead changed hands 3 times in the 11 months ending August 2026: Knipex took it in March 2026, Stanley took it in April 2026, Knipex took it in May 2026. - Across the 11 months ending August 2026, Knipex’s estimated Share of Search among hand tool brands in New Zealand moved from 28.7% to 37.3%, and its estimated monthly branded searches moved from 2K to 3.2K. - Across the 11 months ending August 2026, Stanley’s estimated Share of Search among hand tool brands in New Zealand moved from 37.2% to 32.6%, and its estimated monthly branded searches moved from 2.6K to 2.8K. ## How did search popularity change for New Zealand hand tool brands in August 2026? - Estimated monthly branded searches for Knipex in New Zealand rose 62.8% over 11 measured months, from 2K to 3.2K in August 2026. ## Month by month | Month | Knipex estimated searches | Knipex Share of Search | Knipex rank | Stanley estimated searches | Stanley Share of Search | Stanley rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 2K | 28.7% | 2 | 2.6K | 37.2% | 1 | | Nov 2025 | 1.9K | 28.7% | 2 | 2.6K | 38.4% | 1 | | Dec 2025 | 2K | 27.6% | 2 | 3K | 40.4% | 1 | | Jan 2026 | 1.8K | 29.2% | 2 | 2.3K | 37.8% | 1 | | Feb 2026 | 1.9K | 31.6% | 2 | 2.3K | 38.6% | 1 | | Mar 2026 | 2.6K | 37.1% | 1 | 2.4K | 34.4% | 2 | | Apr 2026 | 2.3K | 33.9% | 2 | 2.5K | 36.8% | 1 | | May 2026 | 2.9K | 38% | 1 | 2.6K | 33.1% | 2 | | Jun 2026 | 3.3K | 38.7% | 1 | 2.9K | 33.8% | 2 | | Jul 2026 | 3.1K | 37% | 1 | 2.7K | 32.9% | 2 | | Aug 2026 | 3.2K | 37.3% | 1 | 2.8K | 32.6% | 2 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Knipex’s and Stanley’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Knipex**: Measured on the search terms “cobra knipex pliers”, “knipex”, “knipex cable stripper”, “knipex circlip pliers”, “knipex cobra”, “knipex cobra xs”, “knipex com”, “knipex cutters”, “knipex ergostrip”, “knipex flush cutters”, “knipex hand tools”, “knipex long pliers”, “knipex near me”, “knipex nz”, “knipex online”, “knipex pliers”, “knipex side cutters”, “knipex socket set”, “knipex spanner”, “knipex tool” and “knipex tool kit”, summed into one figure. - **Stanley**: Measured on the search terms “best stanley knife”, “stanley battery”, “stanley battery tools”, “stanley drill”, “stanley drill set”, “stanley fatmax battery”, “stanley fatmax battery charger”, “stanley fatmax drill”, “stanley fatmax power tools”, “stanley fatmax tools”, “stanley fatmax v20 battery”, “stanley home tool kit”, “stanley impact drill”, “stanley knife”, “stanley knife blades”, “stanley power tools”, “stanley socket set”, “stanley spanner”, “stanley tape measure”, “stanley tool box with tools”, “stanley tool kit” and “stanley tools”, summed into one figure. - [Knipex profile](/demand/nz/brands/knipex) - [Stanley profile](/demand/nz/brands/stanley-tools) - [All hand tool brands in New Zealand](/demand/nz/categories/nz-hand-tool-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Knipex or Stanley? In August 2026, Knipex had more branded searches than Stanley among hand tool brands in New Zealand. Knipex was estimated to have 3.2K branded searches compared to Stanley’s 2.8K, and held a 37.3% Share of Search versus Stanley’s 32.6%. ## Cite this page Brandwave. "Knipex vs Stanley: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/knipex-vs-stanley-tools This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/knipex-vs-stanley-tools. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.