--- title: "Knight Frank vs NAI Harcourts: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Knight Frank or NAI Harcourts? Compare estimated monthly branded-search demand and Share of Search inside the Commercial real estate agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/knight-frank-vs-nai-harcourts" publisher: "Brandwave" --- # Knight Frank vs NAI Harcourts: Which is more popular by branded search in New Zealand? Which is more popular in search, Knight Frank or NAI Harcourts? Compare estimated monthly branded-search demand and Share of Search inside the Commercial real estate agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Knight Frank and NAI Harcourts - **Competitive set**: Commercial real estate agencies - **Market**: New Zealand - **Month measured**: Aug 2026 - **Knight Frank Share of Search**: 2.7% - **NAI Harcourts Share of Search**: 3.2% ## Which is more popular in search, Knight Frank or NAI Harcourts? - In August 2026, NAI Harcourts had more branded searches than Knight Frank among commercial real estate agencies in New Zealand. NAI Harcourts was estimated to have 250 branded searches compared to Knight Frank’s 210, and held a 3.2% Share of Search versus Knight Frank’s 2.7%. - The lead changed hands 4 times in the 11 months ending August 2026: Knight Frank took it in December 2025, NAI Harcourts took it in February 2026, Knight Frank took it in April 2026, NAI Harcourts took it in May 2026. - Across the 11 months ending August 2026, Knight Frank’s estimated Share of Search among commercial real estate agencies in New Zealand moved from 2.6% to 2.7%, and its estimated monthly branded searches moved from 200 to 210. - Across the 11 months ending August 2026, NAI Harcourts’ estimated Share of Search among commercial real estate agencies in New Zealand moved from 3.7% to 3.2%, and its estimated monthly branded searches moved from 290 to 250. ## How did search popularity change for New Zealand commercial real estate agencies in August 2026? - In August 2026, Knight Frank lost estimated Share of Search among commercial real estate agencies in New Zealand, from 3.7% to 2.7%. - In August 2026, NAI Harcourts lost estimated Share of Search among commercial real estate agencies in New Zealand, from 3.9% to 3.2%. ## Month by month | Month | Knight Frank estimated searches | Knight Frank Share of Search | Knight Frank rank | NAI Harcourts estimated searches | NAI Harcourts Share of Search | NAI Harcourts rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 200 | 2.6% | 6 | 290 | 3.7% | 5 | | Nov 2025 | 180 | 2.5% | 6 | 350 | 4.9% | 5 | | Dec 2025 | 190 | 3.5% | 5 | 130 | 2.4% | 6 | | Jan 2026 | 210 | 3.4% | 5 | 180 | 3% | 6 | | Feb 2026 | 240 | 3% | 6 | 290 | 3.7% | 5 | | Mar 2026 | 270 | 3.1% | 6 | 280 | 3.2% | 5 | | Apr 2026 | 260 | 3.5% | 5 | 240 | 3.3% | 6 | | May 2026 | 260 | 3.5% | 6 | 290 | 3.9% | 5 | | Jun 2026 | 260 | 3.2% | 5 | 260 | 3.2% | 6 | | Jul 2026 | 240 | 3.7% | 6 | 250 | 3.9% | 5 | | Aug 2026 | 210 | 2.7% | 6 | 250 | 3.2% | 5 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Knight Frank’s and NAI Harcourts’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Knight Frank**: Measured on the search terms “knight frank”, “knight frank commercial property”, “knight frank commercial real estate”, “knight frank england”, “knight frank near me”, “knight frank new zealand”, “knight frank nz” and “knightfrank”, summed into one figure. - **NAI Harcourts**: Measured on the search terms “nai harcourts” and “nai harcourts grenadier”, summed into one figure. - [Knight Frank profile](/demand/nz/brands/knight-frank) - [NAI Harcourts profile](/demand/nz/brands/nai-harcourts) - [All commercial real estate agencies in New Zealand](/demand/nz/categories/nz-commercial-real-estate-agencies): The set both shares are measured inside, 6 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Knight Frank or NAI Harcourts? In August 2026, NAI Harcourts had more branded searches than Knight Frank among commercial real estate agencies in New Zealand. NAI Harcourts was estimated to have 250 branded searches compared to Knight Frank’s 210, and held a 3.2% Share of Search versus Knight Frank’s 2.7%. ## Cite this page Brandwave. "Knight Frank vs NAI Harcourts: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/knight-frank-vs-nai-harcourts This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/knight-frank-vs-nai-harcourts. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.