--- title: "Knauf Insulation vs Terra Lana: Which is more popular in New Zealand?" description: "Is Knauf Insulation or Terra Lana more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Insulation brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/knauf-insulation-vs-terra-lana" publisher: "Brandwave" --- # Knauf Insulation vs Terra Lana: Which is more popular in New Zealand? Is Knauf Insulation or Terra Lana more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Insulation brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Knauf Insulation and Terra Lana - **Competitive set**: Insulation brands - **Market**: New Zealand - **Month measured**: Oct 2026 - **Knauf Insulation Share of Search**: 11.1% - **Terra Lana Share of Search**: 10% ## Is Knauf Insulation or Terra Lana more popular in search? - In October 2026, Knauf Insulation had more branded searches than Terra Lana among insulation brands in New Zealand. Knauf Insulation had about 590 branded searches, while Terra Lana had 530. Knauf Insulation made up 11.1% of all insulation brand searches we track, and Terra Lana accounted for 10%. - The lead changed hands 6 times in the 12 months ending October 2026: Terra Lana took it in February 2026, Knauf Insulation took it in March 2026, Terra Lana took it in May 2026, Knauf Insulation took it in July 2026, Terra Lana took it in August 2026, Knauf Insulation took it in September 2026. - Across the 12 months ending October 2026, Knauf Insulation’s share of searches among insulation brands in New Zealand moved from 11.4% to 11.1%, and its estimated monthly branded searches moved from 620 to 590. - Across the 12 months ending October 2026, Terra Lana’s share of searches among insulation brands in New Zealand moved from 11.4% to 10%, and its estimated monthly branded searches moved from 620 to 530. ## Top insulation brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Knauf Insulation and Terra Lana were each mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Pink Batts | 1st | 2 of 3 | 1 of 1 | 3 of 4 | | Mammoth | 1st | 3 of 3 | 0 of 1 | 3 of 4 | | GreenStuf | 3rd | 3 of 3 | 0 of 1 | 3 of 4 | | Knauf Insulation | 4th | 1 of 3 | 0 of 1 | 1 of 4 | | Terra Lana | 5th | 1 of 3 | 0 of 1 | 1 of 4 | | Bradford Insulation | 6th | 1 of 3 | 0 of 1 | 1 of 4 | ## Every AI answer about insulation brands - Asked ChatGPT "Which insulation brand should I buy in New Zealand?": 1. Pink Batts, 2. GreenStuf, 3. Mammoth - Asked ChatGPT "What are the best insulation brands in New Zealand?": 1. Pink Batts, 2. Knauf Insulation, 3. Mammoth, 4. GreenStuf, 5. Terra Lana, 6. Bradford Insulation - Asked ChatGPT "What's the best insulation brand in New Zealand for a warm home?": 1. Mammoth, 2. GreenStuf - Searched Google, AI Overview "insulation for house": 1. Pink Batts Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand insulation brands in October 2026? - In October 2026, Terra Lana lost share of searches among insulation brands in New Zealand, from 11.1% to 10%. ## How has branded search for Knauf Insulation and Terra Lana changed in New Zealand over the last 12 months? | Month | Knauf Insulation estimated searches | Knauf Insulation Share of Search | Knauf Insulation rank | Terra Lana estimated searches | Terra Lana Share of Search | Terra Lana rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 620 | 11.4% | 3 | 620 | 11.4% | 4 | | Dec 2025 | 450 | 11.5% | 3 | 430 | 11% | 4 | | Jan 2026 | 540 | 11.5% | 3 | 500 | 10.6% | 4 | | Feb 2026 | 540 | 10.8% | 4 | 610 | 12.2% | 3 | | Mar 2026 | 780 | 11.3% | 3 | 740 | 10.7% | 4 | | Apr 2026 | 710 | 10.9% | 3 | 680 | 10.4% | 4 | | May 2026 | 880 | 12.1% | 4 | 960 | 13.2% | 3 | | Jun 2026 | 910 | 12.6% | 3 | 910 | 12.6% | 4 | | Jul 2026 | 920 | 12.4% | 3 | 820 | 11% | 4 | | Aug 2026 | 730 | 10.7% | 4 | 770 | 11.3% | 3 | | Sep 2026 | 630 | 11.3% | 3 | 620 | 11.1% | 4 | | Oct 2026 | 590 | 11.1% | 3 | 530 | 10% | 4 | ## How are Knauf Insulation’s and Terra Lana’s branded searches counted? Brandwave collects information about searches that people make online using Knauf Insulation’s and Terra Lana’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Knauf Insulation**: Measured on the search terms “earthwool”, “earthwool ceiling insulation”, “earthwool glasswool”, “earthwool wall insulation”, “knauf earthwool insulation”, “knauf insulation”, “knauf insulation batts” and “knaufinsulation”, summed into one figure. - **Terra Lana**: Measured on the search terms “terra lana”, “terra lana batts”, “terra lana insulation”, “terra lana products” and “terra lana wool”, summed into one figure. - [Knauf Insulation profile](/demand/nz/brands/knauf-insulation) - [Terra Lana profile](/demand/nz/brands/terra-lana) - [All insulation brands in New Zealand](/demand/nz/categories/nz-insulation-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Knauf Insulation or Terra Lana more popular in search? In October 2026, Knauf Insulation had more branded searches than Terra Lana among insulation brands in New Zealand. Knauf Insulation had about 590 branded searches, while Terra Lana had 530. Knauf Insulation made up 11.1% of all insulation brand searches we track, and Terra Lana accounted for 10%. ## Cite this page Brandwave. "Knauf Insulation vs Terra Lana: Which is more popular in New Zealand?". https://gobrandwave.com/demand/nz/compare/knauf-insulation-vs-terra-lana This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/knauf-insulation-vs-terra-lana. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.