---
title: "Knauf Insulation vs Mammoth: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Knauf Insulation or Mammoth? Compare estimated monthly branded-search demand and Share of Search inside the Insulation brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/knauf-insulation-vs-mammoth"
publisher: "Brandwave"
---

# Knauf Insulation vs Mammoth: Which is more popular by branded search in New Zealand?

Which is more popular in search, Knauf Insulation or Mammoth? Compare estimated monthly branded-search demand and Share of Search inside the Insulation brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Knauf Insulation and Mammoth
- **Competitive set**: Insulation brands
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Knauf Insulation Share of Search**: 12.6%
- **Mammoth Share of Search**: 17.5%

## Which is more popular in search, Knauf Insulation or Mammoth?

- In August 2026, Mammoth had more branded searches than Knauf Insulation among insulation brands in New Zealand. Mammoth was estimated to have 1.3K branded searches compared to Knauf Insulation’s 900, and held a 17.5% Share of Search versus Knauf Insulation’s 12.6%.
- Mammoth was ahead of Knauf Insulation in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Knauf Insulation’s estimated Share of Search among insulation brands in New Zealand moved from 14.9% to 12.6%, and its estimated monthly branded searches moved from 940 to 900.
- Across the 11 months ending August 2026, Mammoth’s estimated Share of Search among insulation brands in New Zealand moved from 18.4% to 17.5%, and its estimated monthly branded searches moved from 1.2K to 1.3K.

## How did search popularity change for New Zealand insulation brands in August 2026?

- In August 2026, Knauf Insulation lost estimated Share of Search among insulation brands in New Zealand, from 14.1% to 12.6%.

## Month by month

| Month | Knauf Insulation estimated searches | Knauf Insulation Share of Search | Knauf Insulation rank | Mammoth estimated searches | Mammoth Share of Search | Mammoth rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 940 | 14.9% | 3 | 1.2K | 18.4% | 2 |
| Nov 2025 | 790 | 14.1% | 3 | 960 | 17.1% | 2 |
| Dec 2025 | 600 | 14.2% | 3 | 650 | 15.3% | 2 |
| Jan 2026 | 690 | 14% | 3 | 810 | 16.4% | 2 |
| Feb 2026 | 710 | 13.5% | 3 | 980 | 18.6% | 2 |
| Mar 2026 | 990 | 14.6% | 3 | 1.2K | 17.9% | 2 |
| Apr 2026 | 880 | 13.8% | 3 | 1.2K | 19.5% | 2 |
| May 2026 | 1.1K | 14% | 3 | 1.4K | 18.5% | 2 |
| Jun 2026 | 1.1K | 14.5% | 3 | 1.2K | 16.3% | 2 |
| Jul 2026 | 1.1K | 14.1% | 3 | 1.4K | 17.7% | 2 |
| Aug 2026 | 900 | 12.6% | 3 | 1.3K | 17.5% | 2 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Knauf Insulation’s and Mammoth’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Knauf Insulation**: Measured on the search terms “earthwool”, “earthwool ceiling insulation”, “earthwool glasswool”, “earthwool wall insulation”, “knauf earthwool insulation”, “knauf insulation”, “knauf insulation batts”, “knauf insulation near me”, “knauf insulation nz” and “knaufinsulation”, summed into one figure.
- **Mammoth**: Measured on the search terms “mammoth acoustic insulation”, “mammoth ceiling insulation”, “mammoth insulation”, “mammoth polyester insulation”, “mammoth underfloor insulation” and “mammoth wall insulation”, summed into one figure.

- [Knauf Insulation profile](/demand/nz/brands/knauf-insulation)
- [Mammoth profile](/demand/nz/brands/mammoth)
- [All insulation brands in New Zealand](/demand/nz/categories/nz-insulation-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Knauf Insulation or Mammoth?

In August 2026, Mammoth had more branded searches than Knauf Insulation among insulation brands in New Zealand. Mammoth was estimated to have 1.3K branded searches compared to Knauf Insulation’s 900, and held a 17.5% Share of Search versus Knauf Insulation’s 12.6%.

## Cite this page

Brandwave. "Knauf Insulation vs Mammoth: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/knauf-insulation-vs-mammoth

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/knauf-insulation-vs-mammoth. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.