--- title: "Kmart NZ vs Toyworld: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Kmart NZ or Toyworld? Compare estimated monthly branded-search demand and Share of Search inside the Toy retailers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/kmart-nz-vs-toyworld" publisher: "Brandwave" --- # Kmart NZ vs Toyworld: Which is more popular by branded search in New Zealand? Which is more popular in search, Kmart NZ or Toyworld? Compare estimated monthly branded-search demand and Share of Search inside the Toy retailers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Kmart NZ and Toyworld - **Competitive set**: Toy retailers - **Market**: New Zealand - **Month measured**: Aug 2026 - **Kmart NZ Share of Search**: 47.7% - **Toyworld Share of Search**: 2.3% ## Which is more popular in search, Kmart NZ or Toyworld? - In August 2026, Kmart NZ had more branded searches than Toyworld among toy retailers in New Zealand. Kmart NZ was estimated to have 1.1M branded searches compared to Toyworld’s 52.7K, and held a 47.7% Share of Search versus Toyworld’s 2.3%. - Kmart NZ was ahead of Toyworld in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Kmart NZ’s estimated Share of Search among toy retailers in New Zealand moved from 46.7% to 47.7%, and its estimated monthly branded searches moved from 1.2M to 1.1M. - Across the 11 months ending August 2026, Toyworld’s estimated Share of Search among toy retailers in New Zealand moved from 2% to 2.3%, and its estimated monthly branded searches moved from 53.3K to 52.7K. ## How did search popularity change for New Zealand toy retailers in August 2026? - In August 2026, Kmart NZ lost estimated Share of Search among toy retailers in New Zealand, from 49.9% to 47.7%. ## Month by month | Month | Kmart NZ estimated searches | Kmart NZ Share of Search | Kmart NZ rank | Toyworld estimated searches | Toyworld Share of Search | Toyworld rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.2M | 46.7% | 1 | 53.3K | 2% | 6 | | Nov 2025 | 1.5M | 45.4% | 1 | 81.3K | 2.5% | 6 | | Dec 2025 | 1.5M | 43.1% | 1 | 120K | 3.4% | 5 | | Jan 2026 | 1.2M | 49.1% | 1 | 44.7K | 1.8% | 6 | | Feb 2026 | 1M | 46.9% | 1 | 42.7K | 1.9% | 5 | | Mar 2026 | 1.2M | 49.2% | 1 | 42.8K | 1.8% | 5 | | Apr 2026 | 1.3M | 50.5% | 1 | 50.5K | 2% | 5 | | May 2026 | 1.1M | 44.7% | 1 | 54.2K | 2.2% | 5 | | Jun 2026 | 1.1M | 49.4% | 1 | 52.8K | 2.4% | 5 | | Jul 2026 | 1.1M | 49.9% | 1 | 46.4K | 2.1% | 5 | | Aug 2026 | 1.1M | 47.7% | 1 | 52.7K | 2.3% | 5 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Kmart NZ’s and Toyworld’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Kmart NZ**: Measured on the search terms “air fryer kmart”, “bicycle kmart nz”, “clothes airer kmart nz”, “fan kmart nz”, “flip out sofa kmart nz”, “folding table kmart nz”, “food warmer kmart nz”, “hastings kmart”, “hawaiian shirts kmart nz”, “juicer kmart nz”, “Kmart”, “kmart albany nz”, “kmart bayfair”, “kmart bed side table”, “kmart bedding”, “kmart botany”, “kmart co nz”, “kmart dresses”, “kmart fan”, “kmart home decor”, “kmart homeware”, “kmart manukau”, “kmart nz”, “kmart nz bethlehem”, “kmart nz chairs”, “kmart nz christchurch”, “kmart nz clothing”, “kmart nz dunedin”, “kmart nz henderson”, “kmart nz manukau”, “kmart nz near me”, “kmart nz online”, “kmart nz palmerston north”, “kmart nz toys”, “kmart nz whangarei”, “kmart online”, “kmart online sales”, “kmart petone”, “kmart rotorua nz”, “kmart st lukes”, “kmart sylvia park”, “kmart te rapa”, “kmartnz”, “kmartnz near me”, “kmartnz online”, “richmond kmart”, “shoes rack kmart”, “side table kmart nz”, “sylvia park kmart” and “treadmill kmart nz”, summed into one figure. - **Toyworld**: Measured on the search terms “nee doh toyworld”, “sylvanian families toyworld”, “toys toyworld”, “toyworld”, “toyworld bayfair”, “toyworld co nz”, “toyworld hours”, “toyworld jellycat”, “toyworld marshland”, “toyworld near me”, “toyworld northwest”, “toyworld nz”, “toyworld online”, “toyworld st lukes”, “toyworld sylvia park”, “toyworld tower junction”, “toyworld toy shop”, “toyworld toy store”, “toyworld transformers” and “toyworld westgate”, summed into one figure. - [Kmart NZ profile](/demand/nz/brands/kmart-nz) - [Toyworld profile](/demand/nz/brands/toyworld) - [All toy retailers in New Zealand](/demand/nz/categories/nz-toy-retailers): The set both shares are measured inside, 7 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Kmart NZ or Toyworld? In August 2026, Kmart NZ had more branded searches than Toyworld among toy retailers in New Zealand. Kmart NZ was estimated to have 1.1M branded searches compared to Toyworld’s 52.7K, and held a 47.7% Share of Search versus Toyworld’s 2.3%. ## Cite this page Brandwave. "Kmart NZ vs Toyworld: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/kmart-nz-vs-toyworld This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/kmart-nz-vs-toyworld. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.