--- title: "Kmart NZ vs Shein: Which is searched more in New Zealand?" description: "Is Kmart NZ or Shein more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the online retailers and marketplaces set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/kmart-nz-vs-shein" publisher: "Brandwave" --- # Kmart NZ vs Shein: Which is searched more in New Zealand? Is Kmart NZ or Shein more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the online retailers and marketplaces set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Kmart NZ and Shein - **Competitive set**: online retailers and marketplaces - **Market**: New Zealand - **Month measured**: Sep 2026 - **Kmart NZ Share of Search**: 25% - **Shein Share of Search**: 5.7% ## Is Kmart NZ or Shein more popular in search? - In September 2026, Kmart NZ had more branded searches than Shein among online retailers and marketplaces in New Zealand. Kmart NZ had about 1.1 million branded searches, while Shein had 249,000. Kmart NZ made up 25% of all online retailers and marketplace searches we track, and Shein accounted for 5.7%. - Kmart NZ was ahead of Shein in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Kmart NZ’s share of searches among online retailers and marketplaces in New Zealand moved from 23.8% to 25%, and its estimated monthly branded searches moved from 1.2M to 1.1M. - Across the 12 months ending September 2026, Shein’s share of searches among online retailers and marketplaces in New Zealand moved from 4.9% to 5.7%, and its estimated monthly branded searches moved from 250K to 249K. ## Top online retailers and marketplaces in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Kmart NZ was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Shein did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | The Warehouse | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Trade Me | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Kmart NZ | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Noel Leeming | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Mighty Ape | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Onceit | 6th | 0 of 3 | 2 of 2 | 2 of 5 | | The Iconic | 7th | 2 of 3 | 2 of 2 | 4 of 5 | | Postie | 8th | 0 of 3 | 2 of 2 | 2 of 5 | | Amazon | 9th | 2 of 3 | 0 of 2 | 2 of 5 | | Temu | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Shein | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | AliExpress | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | eBay | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Kogan | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about online retailers and marketplaces - Asked ChatGPT "Which online shopping site should I shop at in New Zealand?": 1. The Warehouse, 2. Trade Me, 3. Mighty Ape, 4. Noel Leeming, 5. Kmart NZ, 6. The Iconic, 7. Amazon - Asked ChatGPT "What are the best online shopping sites in New Zealand?": 1. Trade Me, 2. The Warehouse, 3. Mighty Ape, 4. Kmart NZ, 5. Noel Leeming, 6. The Iconic, 7. Amazon - Asked ChatGPT "What's the best online shopping site in New Zealand for affordable everyday shopping?": 1. The Warehouse, 2. Kmart NZ, 3. Trade Me - Searched Google, AI Overview "online shopping sites nz": 1. The Warehouse, 2. Kmart NZ, 3. Trade Me, 4. Onceit, 5. Noel Leeming, 6. The Iconic, 7. Postie - Searched Google, AI Overview "cheap clothes online nz": 1. Postie, 2. Onceit, 3. The Iconic Not named in any answer: Temu, Shein, AliExpress, eBay and Kogan. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 19, 2026. ## How did search popularity change for New Zealand online retailers and marketplaces in September 2026? - In September 2026, Kmart NZ gained share of searches among online retailers and marketplaces in New Zealand, from 23.2% to 25%. ## Month by month | Month | Kmart NZ estimated searches | Kmart NZ Share of Search | Kmart NZ rank | Shein estimated searches | Shein Share of Search | Shein rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.2M | 23.8% | 2 | 250K | 4.9% | 6 | | Nov 2025 | 1.4M | 25.6% | 2 | 206K | 3.7% | 7 | | Dec 2025 | 1.5M | 28.8% | 1 | 168K | 3.2% | 7 | | Jan 2026 | 1.2M | 24.5% | 2 | 168K | 3.4% | 6 | | Feb 2026 | 1M | 24.2% | 2 | 167K | 4% | 6 | | Mar 2026 | 1.2M | 24.3% | 2 | 203K | 4.3% | 6 | | Apr 2026 | 1.3M | 27.5% | 2 | 204K | 4.5% | 6 | | May 2026 | 1.1M | 22.5% | 2 | 204K | 4.3% | 6 | | Jun 2026 | 1.1M | 24.9% | 2 | 249K | 5.7% | 6 | | Jul 2026 | 1.1M | 25.7% | 2 | 204K | 4.8% | 6 | | Aug 2026 | 1.1M | 23.2% | 2 | 249K | 5.3% | 6 | | Sep 2026 | 1.1M | 25% | 2 | 249K | 5.7% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using Kmart NZ’s and Shein’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Kmart NZ**: Measured on the search terms “air fryer kmart”, “bicycle kmart nz”, “hastings kmart”, “Kmart”, “kmart albany nz”, “kmart bayfair”, “kmart botany”, “kmart co nz”, “kmart dresses”, “kmart fan”, “kmart manukau”, “kmart nz”, “kmart nz chairs”, “kmart nz dunedin”, “kmart petone”, “kmart rotorua nz”, “kmart st lukes”, “kmart sylvia park”, “kmart te rapa”, “kmartnz”, “richmond kmart”, “shoes rack kmart” and “sylvia park kmart”, summed into one figure. - **Shein**: Measured on the search terms “dresses at shein”, “Shein”, “shein app”, “shein apparel”, “shein bikini”, “shein clothing”, “shein com”, “shein curve”, “shein dres”, “shein dresses”, “shein on”, “shein shoe”, “shein swim wear”, “shein swimwear”, “shein tops”, “shein wedding dresses”, “shein+”, “sheincom” and “sheinkids”, summed into one figure. - [Kmart NZ profile](/demand/nz/brands/kmart-nz) - [Shein profile](/demand/nz/brands/shein) - [All online retailers and marketplaces in New Zealand](/demand/nz/categories/nz-online-retailers-and-marketplaces): The set both shares are measured inside, 14 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Kmart NZ or Shein more popular in search? In September 2026, Kmart NZ had more branded searches than Shein among online retailers and marketplaces in New Zealand. Kmart NZ had about 1.1 million branded searches, while Shein had 249,000. Kmart NZ made up 25% of all online retailers and marketplace searches we track, and Shein accounted for 5.7%. ## Cite this page Brandwave. "Kmart NZ vs Shein: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/kmart-nz-vs-shein This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/kmart-nz-vs-shein. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.