--- title: "Kmart NZ vs Mighty Ape: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Kmart NZ or Mighty Ape? Compare estimated monthly branded-search demand and Share of Search inside the Toy retailers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/kmart-nz-vs-mighty-ape" publisher: "Brandwave" --- # Kmart NZ vs Mighty Ape: Which is more popular by branded search in New Zealand? Which is more popular in search, Kmart NZ or Mighty Ape? Compare estimated monthly branded-search demand and Share of Search inside the Toy retailers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Kmart NZ and Mighty Ape - **Competitive set**: Toy retailers - **Market**: New Zealand - **Month measured**: Aug 2026 - **Kmart NZ Share of Search**: 47.7% - **Mighty Ape Share of Search**: 6% ## Which is more popular in search, Kmart NZ or Mighty Ape? - In August 2026, Kmart NZ had more branded searches than Mighty Ape among toy retailers in New Zealand. Kmart NZ was estimated to have 1.1M branded searches compared to Mighty Ape’s 140K, and held a 47.7% Share of Search versus Mighty Ape’s 6%. - Kmart NZ was ahead of Mighty Ape in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Kmart NZ’s estimated Share of Search among toy retailers in New Zealand moved from 46.7% to 47.7%, and its estimated monthly branded searches moved from 1.2M to 1.1M. - Across the 11 months ending August 2026, Mighty Ape’s estimated Share of Search among toy retailers in New Zealand moved from 6.5% to 6%, and its estimated monthly branded searches moved from 171K to 140K. ## How did search popularity change for New Zealand toy retailers in August 2026? - In August 2026, Kmart NZ lost estimated Share of Search among toy retailers in New Zealand, from 49.9% to 47.7%. - Estimated monthly branded searches for Mighty Ape in New Zealand fell 18.2% over 11 measured months, from 171K to 140K in August 2026. ## Month by month | Month | Kmart NZ estimated searches | Kmart NZ Share of Search | Kmart NZ rank | Mighty Ape estimated searches | Mighty Ape Share of Search | Mighty Ape rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.2M | 46.7% | 1 | 171K | 6.5% | 4 | | Nov 2025 | 1.5M | 45.4% | 1 | 264K | 8.2% | 4 | | Dec 2025 | 1.5M | 43.1% | 1 | 310K | 8.7% | 4 | | Jan 2026 | 1.2M | 49.1% | 1 | 171K | 6.8% | 4 | | Feb 2026 | 1M | 46.9% | 1 | 141K | 6.4% | 4 | | Mar 2026 | 1.2M | 49.2% | 1 | 140K | 5.8% | 4 | | Apr 2026 | 1.3M | 50.5% | 1 | 140K | 5.5% | 4 | | May 2026 | 1.1M | 44.7% | 1 | 140K | 5.8% | 4 | | Jun 2026 | 1.1M | 49.4% | 1 | 140K | 6.3% | 4 | | Jul 2026 | 1.1M | 49.9% | 1 | 140K | 6.2% | 4 | | Aug 2026 | 1.1M | 47.7% | 1 | 140K | 6% | 4 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Kmart NZ’s and Mighty Ape’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Kmart NZ**: Measured on the search terms “air fryer kmart”, “bicycle kmart nz”, “clothes airer kmart nz”, “fan kmart nz”, “flip out sofa kmart nz”, “folding table kmart nz”, “food warmer kmart nz”, “hastings kmart”, “hawaiian shirts kmart nz”, “juicer kmart nz”, “Kmart”, “kmart albany nz”, “kmart bayfair”, “kmart bed side table”, “kmart bedding”, “kmart botany”, “kmart co nz”, “kmart dresses”, “kmart fan”, “kmart home decor”, “kmart homeware”, “kmart manukau”, “kmart nz”, “kmart nz bethlehem”, “kmart nz chairs”, “kmart nz christchurch”, “kmart nz clothing”, “kmart nz dunedin”, “kmart nz henderson”, “kmart nz manukau”, “kmart nz near me”, “kmart nz online”, “kmart nz palmerston north”, “kmart nz toys”, “kmart nz whangarei”, “kmart online”, “kmart online sales”, “kmart petone”, “kmart rotorua nz”, “kmart st lukes”, “kmart sylvia park”, “kmart te rapa”, “kmartnz”, “kmartnz near me”, “kmartnz online”, “richmond kmart”, “shoes rack kmart”, “side table kmart nz”, “sylvia park kmart” and “treadmill kmart nz”, summed into one figure. - **Mighty Ape**: Measured on the search terms “contact mighty ape”, “Mighty Ape”, “mighty ape address”, “mighty ape after pay”, “mighty ape app”, “mighty ape au”, “mighty ape auckland”, “mighty ape books”, “mighty ape christchurch”, “mighty ape co nz”, “mighty ape contact”, “mighty ape games”, “mighty ape hours”, “mighty ape jellycat”, “mighty ape lego”, “mighty ape mobile”, “mighty ape near me”, “mighty ape new zealand”, “mighty ape nz”, “mighty ape nz store”, “mighty ape online”, “mighty ape online shopping”, “mighty ape opening hours”, “mighty ape phones”, “mighty ape pokemon”, “mighty ape ps5”, “mighty ape sale”, “mighty ape shop”, “mighty ape silverdale”, “mighty ape store”, “mighty ape stores”, “mighty ape toys”, “mighty ape wellington”, “mightyapenz”, “ps5 mighty ape” and “the mighty ape”, summed into one figure. - [Kmart NZ profile](/demand/nz/brands/kmart-nz) - [Mighty Ape profile](/demand/nz/brands/mighty-ape) - [All toy retailers in New Zealand](/demand/nz/categories/nz-toy-retailers): The set both shares are measured inside, 7 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Kmart NZ or Mighty Ape? In August 2026, Kmart NZ had more branded searches than Mighty Ape among toy retailers in New Zealand. Kmart NZ was estimated to have 1.1M branded searches compared to Mighty Ape’s 140K, and held a 47.7% Share of Search versus Mighty Ape’s 6%. ## Cite this page Brandwave. "Kmart NZ vs Mighty Ape: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/kmart-nz-vs-mighty-ape This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/kmart-nz-vs-mighty-ape. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.