--- title: "Kmart NZ vs Look Sharp: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Kmart NZ or Look Sharp? Compare estimated monthly branded-search demand and Share of Search inside the Discount variety stores set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/kmart-nz-vs-look-sharp" publisher: "Brandwave" --- # Kmart NZ vs Look Sharp: Which is more popular by branded search in New Zealand? Which is more popular in search, Kmart NZ or Look Sharp? Compare estimated monthly branded-search demand and Share of Search inside the Discount variety stores set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Kmart NZ and Look Sharp - **Competitive set**: Discount variety stores - **Market**: New Zealand - **Month measured**: Aug 2026 - **Kmart NZ Share of Search**: 66.8% - **Look Sharp Share of Search**: 7.8% ## Which is more popular in search, Kmart NZ or Look Sharp? - In August 2026, Kmart NZ had more branded searches than Look Sharp among discount variety stores in New Zealand. Kmart NZ was estimated to have 1.1M branded searches compared to Look Sharp’s 130K, and held a 66.8% Share of Search versus Look Sharp’s 7.8%. - Kmart NZ was ahead of Look Sharp in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Kmart NZ’s estimated Share of Search among discount variety stores in New Zealand moved from 60.9% to 66.8%, and its estimated monthly branded searches moved from 1.2M to 1.1M. - Across the 11 months ending August 2026, Look Sharp’s estimated Share of Search among discount variety stores in New Zealand moved from 14.6% to 7.8%, and its estimated monthly branded searches moved from 293K to 130K. ## How did search popularity change for New Zealand discount variety stores in August 2026? - In August 2026, Look Sharp gained estimated Share of Search among discount variety stores in New Zealand, from 6.5% to 7.8%. - In August 2026, Kmart NZ lost estimated Share of Search among discount variety stores in New Zealand, from 67.8% to 66.8%. ## Month by month | Month | Kmart NZ estimated searches | Kmart NZ Share of Search | Kmart NZ rank | Look Sharp estimated searches | Look Sharp Share of Search | Look Sharp rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.2M | 60.9% | 1 | 293K | 14.6% | 3 | | Nov 2025 | 1.5M | 66.6% | 1 | 117K | 5.3% | 3 | | Dec 2025 | 1.5M | 63.6% | 1 | 119K | 4.9% | 3 | | Jan 2026 | 1.2M | 64.8% | 1 | 76.2K | 4% | 3 | | Feb 2026 | 1M | 63% | 1 | 107K | 6.5% | 3 | | Mar 2026 | 1.2M | 66% | 1 | 108K | 6% | 3 | | Apr 2026 | 1.3M | 68.4% | 1 | 87.5K | 4.7% | 3 | | May 2026 | 1.1M | 64.5% | 1 | 106K | 6.3% | 3 | | Jun 2026 | 1.1M | 67.7% | 1 | 105K | 6.4% | 3 | | Jul 2026 | 1.1M | 67.8% | 1 | 109K | 6.5% | 3 | | Aug 2026 | 1.1M | 66.8% | 1 | 130K | 7.8% | 3 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Kmart NZ’s and Look Sharp’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Kmart NZ**: Measured on the search terms “air fryer kmart”, “bicycle kmart nz”, “clothes airer kmart nz”, “fan kmart nz”, “flip out sofa kmart nz”, “folding table kmart nz”, “food warmer kmart nz”, “hastings kmart”, “hawaiian shirts kmart nz”, “juicer kmart nz”, “Kmart”, “kmart albany nz”, “kmart bayfair”, “kmart bed side table”, “kmart bedding”, “kmart botany”, “kmart co nz”, “kmart dresses”, “kmart fan”, “kmart home decor”, “kmart homeware”, “kmart manukau”, “kmart nz”, “kmart nz bethlehem”, “kmart nz chairs”, “kmart nz christchurch”, “kmart nz clothing”, “kmart nz dunedin”, “kmart nz henderson”, “kmart nz manukau”, “kmart nz near me”, “kmart nz online”, “kmart nz palmerston north”, “kmart nz toys”, “kmart nz whangarei”, “kmart online”, “kmart online sales”, “kmart petone”, “kmart rotorua nz”, “kmart st lukes”, “kmart sylvia park”, “kmart te rapa”, “kmartnz”, “kmartnz near me”, “kmartnz online”, “richmond kmart”, “shoes rack kmart”, “side table kmart nz”, “sylvia park kmart” and “treadmill kmart nz”, summed into one figure. - **Look Sharp**: Measured on the search terms “look sharp”, “look sharp album”, “look sharp christmas”, “look sharp dress up”, “look sharp glenfield”, “look sharp halloween”, “look sharp hamilton”, “look sharp langdons road”, “look sharp lunn ave”, “look sharp near me”, “look sharp nz”, “look sharp online”, “look sharp online shopping”, “look sharp riccarton”, “look sharp shop”, “look sharp st lukes”, “look sharp store st lukes”, “look sharp store tower junction”, “look sharp sylvia park”, “look sharp tower junction”, “looksharp”, “looksharp near me”, “looksharp nz”, “looksharp shop”, “looksharpstore co nz”, “st lukes look sharp” and “tower junction look sharp”, summed into one figure. - [Kmart NZ profile](/demand/nz/brands/kmart-nz) - [Look Sharp profile](/demand/nz/brands/look-sharp) - [All discount variety stores in New Zealand](/demand/nz/categories/nz-discount-variety-stores): The set both shares are measured inside, 4 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Kmart NZ or Look Sharp? In August 2026, Kmart NZ had more branded searches than Look Sharp among discount variety stores in New Zealand. Kmart NZ was estimated to have 1.1M branded searches compared to Look Sharp’s 130K, and held a 66.8% Share of Search versus Look Sharp’s 7.8%. ## Cite this page Brandwave. "Kmart NZ vs Look Sharp: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/kmart-nz-vs-look-sharp This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/kmart-nz-vs-look-sharp. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.