--- title: "KM Hair vs Pearl Hair Studio: Which is searched more in New Zealand?" description: "Is KM Hair or Pearl Hair Studio more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Napier hair salons set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/km-hair-vs-pearl-hair-studio" publisher: "Brandwave" --- # KM Hair vs Pearl Hair Studio: Which is searched more in New Zealand? Is KM Hair or Pearl Hair Studio more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Napier hair salons set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: KM Hair and Pearl Hair Studio - **Competitive set**: Napier hair salons - **Market**: New Zealand - **Month measured**: Sep 2026 - **KM Hair Share of Search**: 6.3% - **Pearl Hair Studio Share of Search**: 19% ## Is KM Hair or Pearl Hair Studio more popular in search? - In September 2026, Pearl Hair Studio had more branded searches than KM Hair among Napier hair salons in New Zealand. Pearl Hair Studio had about 120 branded searches, while KM Hair had 40. Pearl Hair Studio made up 19% of all Napier hair salon searches we track, and KM Hair accounted for 6.3%. - Pearl Hair Studio was ahead of KM Hair in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, KM Hair’s share of searches among Napier hair salons in New Zealand moved from 5.1% to 6.3%, and its estimated monthly branded searches held steady at 40. - Across the 12 months ending September 2026, Pearl Hair Studio’s share of searches among Napier hair salons in New Zealand moved from 20.3% to 19%, and its estimated monthly branded searches moved from 160 to 120. ## Top Napier hair salons in ChatGPT and Google AI Overviews In three ChatGPT questions, Pearl Hair Studio appeared in all three answers. KM Hair did not appear in any of the three answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | The Good Place Hair | 1st | 3 of 3 | 3 of 3 | | Pearl Hair Studio | 2nd | 3 of 3 | 3 of 3 | | Hair at Henderson | 3rd | 3 of 3 | 3 of 3 | | Vivo Hair | 4th | 1 of 3 | 1 of 3 | | rm. hair | Not ranked | 0 of 3 | 0 of 3 | | KM Hair | Not ranked | 0 of 3 | 0 of 3 | | Hair 2 Go | Not ranked | 0 of 3 | 0 of 3 | | Molloy Hair Co. | Not ranked | 0 of 3 | 0 of 3 | ## Every AI answer about Napier hair salons - Asked ChatGPT "Which hair salon should I go to in Napier, New Zealand?": 1. The Good Place Hair, 2. Hair at Henderson, 3. Pearl Hair Studio - Asked ChatGPT "What are the best hair salons in Napier, New Zealand?": 1. The Good Place Hair, 2. Pearl Hair Studio, 3. Hair at Henderson - Asked ChatGPT "What's the best hair salon in Napier, New Zealand for a haircut?": 1. The Good Place Hair, 2. Pearl Hair Studio, 3. Vivo Hair, 4. Hair at Henderson Not named in any answer: rm. hair, KM Hair, Hair 2 Go and Molloy Hair Co.. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand Napier hair salons in September 2026? - In September 2026, KM Hair lost share of searches among Napier hair salons in New Zealand, from 7.6% to 6.3%. - In September 2026, Pearl Hair Studio lost share of searches among Napier hair salons in New Zealand, from 19.7% to 19%. ## Month by month | Month | KM Hair estimated searches | KM Hair Share of Search | KM Hair rank | Pearl Hair Studio estimated searches | Pearl Hair Studio Share of Search | Pearl Hair Studio rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 40 | 5.1% | 6 | 160 | 20.3% | 2 | | Nov 2025 | 40 | 4.4% | 5 | 180 | 19.8% | 2 | | Dec 2025 | 40 | 4.8% | 6 | 150 | 18.1% | 3 | | Jan 2026 | 60 | 5.9% | 5 | 200 | 19.8% | 2 | | Feb 2026 | 40 | 5.3% | 5 | 130 | 17.3% | 2 | | Mar 2026 | 30 | 3.7% | 6 | 160 | 19.5% | 2 | | Apr 2026 | 50 | 6.5% | 5 | 170 | 22.1% | 2 | | May 2026 | 50 | 6.8% | 5 | 150 | 20.3% | 2 | | Jun 2026 | 50 | 6.9% | 5 | 170 | 23.6% | 2 | | Jul 2026 | 50 | 6.6% | 5 | 130 | 17.1% | 2 | | Aug 2026 | 50 | 7.6% | 5 | 130 | 19.7% | 2 | | Sep 2026 | 40 | 6.3% | 5 | 120 | 19% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using KM Hair’s and Pearl Hair Studio’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **KM Hair**: Measured on the search terms “km hair”, “km hair napier” and “kmhair”, summed into one figure. - **Pearl Hair Studio**: Measured on the search terms “pearl hair napier” and “pearl hair studio”, summed into one figure. - [KM Hair profile](/demand/nz/brands/km-hair) - [Pearl Hair Studio profile](/demand/nz/brands/pearl-hair-studio) - [All Napier hair salons in New Zealand](/demand/nz/locations/napier/hair-salons): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is KM Hair or Pearl Hair Studio more popular in search? In September 2026, Pearl Hair Studio had more branded searches than KM Hair among Napier hair salons in New Zealand. Pearl Hair Studio had about 120 branded searches, while KM Hair had 40. Pearl Hair Studio made up 19% of all Napier hair salon searches we track, and KM Hair accounted for 6.3%. ## Cite this page Brandwave. "KM Hair vs Pearl Hair Studio: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/km-hair-vs-pearl-hair-studio This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/km-hair-vs-pearl-hair-studio. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.