--- title: "Klinkert Law vs Lucas & Lucas: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Klinkert Law or Lucas & Lucas? Compare estimated monthly branded-search demand and Share of Search inside the Dunedin law firms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/klinkert-law-vs-lucas-lucas" publisher: "Brandwave" --- # Klinkert Law vs Lucas & Lucas: Which is more popular by branded search in New Zealand? Which is more popular in search, Klinkert Law or Lucas & Lucas? Compare estimated monthly branded-search demand and Share of Search inside the Dunedin law firms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Klinkert Law and Lucas & Lucas - **Competitive set**: Dunedin law firms - **Market**: New Zealand - **Month measured**: Aug 2026 - **Klinkert Law Share of Search**: 2.4% - **Lucas & Lucas Share of Search**: 1.4% ## Which is more popular in search, Klinkert Law or Lucas & Lucas? - In August 2026, Klinkert Law had more branded searches than Lucas & Lucas among dunedin law firms in New Zealand. Klinkert Law was estimated to have 150 branded searches compared to Lucas & Lucas’ 90, and held a 2.4% Share of Search versus Lucas & Lucas’ 1.4%. - Klinkert Law was ahead of Lucas & Lucas in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Klinkert Law’s estimated Share of Search among dunedin law firms in New Zealand moved from 4.2% to 2.4%, and its estimated monthly branded searches moved from 220 to 150. - Across the 11 months ending August 2026, Lucas & Lucas’ estimated Share of Search among dunedin law firms in New Zealand moved from 2.1% to 1.4%, and its estimated monthly branded searches moved from 110 to 90. ## How did search popularity change for New Zealand dunedin law firms in August 2026? - In August 2026, Craig Paddon Lawyer overtook Lucas & Lucas to rank 7th among dunedin law firms in New Zealand, at 1.6%. - In August 2026, Klinkert Law lost estimated Share of Search among dunedin law firms in New Zealand, from 3.3% to 2.4%. - Lucas & Lucas’ estimated Share of Search among dunedin law firms in New Zealand has lost ground for 3 months in a row, from 2.1% to 1.4% in August 2026. ## Month by month | Month | Klinkert Law estimated searches | Klinkert Law Share of Search | Klinkert Law rank | Lucas & Lucas estimated searches | Lucas & Lucas Share of Search | Lucas & Lucas rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 220 | 4.2% | 6 | 110 | 2.1% | 7 | | Nov 2025 | 180 | 2.9% | 6 | 110 | 1.8% | 7 | | Dec 2025 | 150 | 3.1% | 6 | 100 | 2% | 7 | | Jan 2026 | 120 | 2.6% | 6 | 120 | 2.6% | 7 | | Feb 2026 | 180 | 3.1% | 6 | 110 | 1.9% | 7 | | Mar 2026 | 180 | 1.9% | 6 | 160 | 1.7% | 7 | | Apr 2026 | 120 | 2.1% | 6 | 100 | 1.7% | 7 | | May 2026 | 180 | 2.8% | 6 | 130 | 2.1% | 7 | | Jun 2026 | 150 | 2.4% | 6 | 120 | 1.9% | 7 | | Jul 2026 | 220 | 3.3% | 6 | 100 | 1.5% | 7 | | Aug 2026 | 150 | 2.4% | 6 | 90 | 1.4% | 8 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Klinkert Law’s and Lucas & Lucas’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Klinkert Law**: Measured on the search terms “klinkert law” and “klinkert law dunedin”, summed into one figure. - **Lucas & Lucas**: Measured on the search terms “lucas & lucas”, “lucas & lucas dunedin”, “lucas and lucas”, “lucas and lucas dunedin”, “lucas and lucas lawyers”, “lucas.co.nz” and “lucas&lucas”, summed into one figure. - [Klinkert Law profile](/demand/nz/brands/klinkert-law) - [Lucas & Lucas profile](/demand/nz/brands/lucas-lucas) - [All dunedin law firms in New Zealand](/demand/nz/categories/nz-dunedin-law-firms): The set both shares are measured inside, 8 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Klinkert Law or Lucas & Lucas? In August 2026, Klinkert Law had more branded searches than Lucas & Lucas among dunedin law firms in New Zealand. Klinkert Law was estimated to have 150 branded searches compared to Lucas & Lucas’ 90, and held a 2.4% Share of Search versus Lucas & Lucas’ 1.4%. ## Cite this page Brandwave. "Klinkert Law vs Lucas & Lucas: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/klinkert-law-vs-lucas-lucas This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/klinkert-law-vs-lucas-lucas. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.