---
title: "Kleenex vs Purex: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Kleenex or Purex? Compare estimated monthly branded-search demand and Share of Search inside the Toilet paper and tissue brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/kleenex-vs-purex"
publisher: "Brandwave"
---

# Kleenex vs Purex: Which is more popular by branded search in New Zealand?

Which is more popular in search, Kleenex or Purex? Compare estimated monthly branded-search demand and Share of Search inside the Toilet paper and tissue brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Kleenex and Purex
- **Competitive set**: Toilet paper and tissue brands
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Kleenex Share of Search**: 36.9%
- **Purex Share of Search**: 11.9%

## Which is more popular in search, Kleenex or Purex?

- In August 2026, Kleenex had more branded searches than Purex among toilet paper and tissue brands in New Zealand. Kleenex was estimated to have 990 branded searches compared to Purex’s 320, and held a 36.9% Share of Search versus Purex’s 11.9%.
- Kleenex was ahead of Purex in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Kleenex’s estimated Share of Search among toilet paper and tissue brands in New Zealand moved from 39.3% to 36.9%, and its estimated monthly branded searches moved from 900 to 990.
- Across the 11 months ending August 2026, Purex’s estimated Share of Search among toilet paper and tissue brands in New Zealand moved from 17% to 11.9%, and its estimated monthly branded searches moved from 390 to 320.

## How did search popularity change for New Zealand toilet paper and tissue brands in August 2026?

- Estimated monthly branded searches for Kleenex in New Zealand rose 10% over 11 measured months, from 900 to 990 in August 2026.
- Estimated monthly branded searches for Purex in New Zealand fell 17.9% over 11 measured months, from 390 to 320 in August 2026.

## Month by month

| Month | Kleenex estimated searches | Kleenex Share of Search | Kleenex rank | Purex estimated searches | Purex Share of Search | Purex rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 900 | 39.3% | 1 | 390 | 17% | 3 |
| Nov 2025 | 650 | 34% | 2 | 320 | 16.8% | 3 |
| Dec 2025 | 550 | 30.2% | 2 | 320 | 17.6% | 3 |
| Jan 2026 | 600 | 30.6% | 2 | 390 | 19.9% | 3 |
| Feb 2026 | 580 | 29% | 2 | 320 | 16% | 3 |
| Mar 2026 | 860 | 33% | 2 | 480 | 18.4% | 3 |
| Apr 2026 | 890 | 36.9% | 1 | 390 | 16.2% | 3 |
| May 2026 | 840 | 37% | 1 | 320 | 14.1% | 3 |
| Jun 2026 | 930 | 39.2% | 1 | 260 | 11% | 4 |
| Jul 2026 | 960 | 37.1% | 2 | 320 | 12.4% | 3 |
| Aug 2026 | 990 | 36.9% | 2 | 320 | 11.9% | 3 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Kleenex’s and Purex’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Kleenex**: Measured on the search terms “kleenex”, “kleenex near me”, “kleenex new zealand”, “kleenex nz”, “kleenex tissue box”, “kleenex tissues” and “kleenex toilet paper”, summed into one figure.
- **Purex**: Measured on the search term “purex toilet paper”.

- [Kleenex profile](/demand/nz/brands/kleenex)
- [Purex profile](/demand/nz/brands/purex)
- [All toilet paper and tissue brands in New Zealand](/demand/nz/categories/nz-toilet-paper-brands): The set both shares are measured inside, 4 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Kleenex or Purex?

In August 2026, Kleenex had more branded searches than Purex among toilet paper and tissue brands in New Zealand. Kleenex was estimated to have 990 branded searches compared to Purex’s 320, and held a 36.9% Share of Search versus Purex’s 11.9%.

## Cite this page

Brandwave. "Kleenex vs Purex: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/kleenex-vs-purex

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/kleenex-vs-purex. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.