--- title: "Kleenex vs Paseo: Which is more popular in New Zealand?" description: "Is Kleenex or Paseo more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Toilet paper and tissue brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/kleenex-vs-paseo" publisher: "Brandwave" --- # Kleenex vs Paseo: Which is more popular in New Zealand? Is Kleenex or Paseo more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Toilet paper and tissue brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Kleenex and Paseo - **Competitive set**: Toilet paper and tissue brands - **Market**: New Zealand - **Month measured**: Oct 2026 - **Kleenex Share of Search**: 29.9% - **Paseo Share of Search**: 1.5% ## Is Kleenex or Paseo more popular in search? - In October 2026, Kleenex had more branded searches than Paseo among toilet paper and tissue brands in New Zealand. Kleenex had about 810 branded searches, while Paseo had 40. Kleenex made up 29.9% of all toilet paper and tissue brand searches we track, and Paseo accounted for 1.5%. - Kleenex was ahead of Paseo in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, Kleenex’s share of searches among toilet paper and tissue brands in New Zealand moved from 31.5% to 29.9%, and its estimated monthly branded searches moved from 620 to 810. - Across the 12 months ending October 2026, Paseo’s share of searches among toilet paper and tissue brands in New Zealand held steady at 1.5%, and its estimated monthly branded searches moved from 30 to 40. ## Top toilet paper and tissue brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Paseo appeared in all four answers. Kleenex was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Paseo was listed before Kleenex in three out of four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Sorbent | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Quilton | 2nd | 3 of 3 | 1 of 1 | 4 of 4 | | Paseo | 3rd | 3 of 3 | 1 of 1 | 4 of 4 | | Purex | 4th | 2 of 3 | 1 of 1 | 3 of 4 | | Kleenex | 5th | 2 of 3 | 1 of 1 | 3 of 4 | | Who Gives A Crap | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about toilet paper and tissue brands - Asked ChatGPT "Which toilet paper or tissue brand should I buy in New Zealand?": 1. Quilton, 2. Kleenex, 3. Sorbent, 4. Paseo - Asked ChatGPT "What are the best toilet paper and tissue brands in New Zealand?": 1. Sorbent, 2. Paseo, 3. Purex, 4. Quilton, 5. Kleenex - Asked ChatGPT "What's the best toilet paper or tissue brand in New Zealand for family bathroom supplies?": 1. Sorbent, 2. Paseo, 3. Purex, 4. Quilton - Searched Google, AI Overview "toilet paper brands nz": 1. Purex, 2. Quilton, 3. Paseo, 4. Sorbent, 5. Kleenex Not named in any answer: Who Gives A Crap. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand toilet paper and tissue brands in October 2026? - In October 2026, Kleenex overtook Purex to rank 2nd among toilet paper and tissue brands in New Zealand, with 29.9% of the searches. - Estimated monthly branded searches for Paseo in New Zealand rose 33.3% over 12 measured months, from 30 to 40 in October 2026. ## How has branded search for Kleenex and Paseo changed in New Zealand over the last 12 months? | Month | Kleenex estimated searches | Kleenex Share of Search | Kleenex rank | Paseo estimated searches | Paseo Share of Search | Paseo rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 620 | 31.5% | 1 | 30 | 1.5% | 6 | | Dec 2025 | 530 | 28.2% | 2 | 20 | 1.1% | 6 | | Jan 2026 | 590 | 28.9% | 2 | 30 | 1.5% | 6 | | Feb 2026 | 560 | 26.8% | 2 | 30 | 1.4% | 6 | | Mar 2026 | 830 | 31.4% | 2 | 20 | 0.76% | 6 | | Apr 2026 | 870 | 36.7% | 1 | 20 | 0.84% | 6 | | May 2026 | 820 | 36.6% | 1 | 40 | 1.8% | 6 | | Jun 2026 | 920 | 39.3% | 1 | 40 | 1.7% | 6 | | Jul 2026 | 950 | 34.8% | 2 | 60 | 2.2% | 6 | | Aug 2026 | 970 | 34.6% | 2 | 50 | 1.8% | 6 | | Sep 2026 | 820 | 26.1% | 3 | 60 | 1.9% | 6 | | Oct 2026 | 810 | 29.9% | 2 | 40 | 1.5% | 6 | ## How are Kleenex’s and Paseo’s branded searches counted? Brandwave collects information about searches that people make online using Kleenex’s and Paseo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Kleenex**: Measured on the search terms “kleenex”, “kleenex tissue box”, “kleenex tissues” and “kleenex toilet paper”, summed into one figure. - **Paseo**: Measured on the search terms “paseo tissue roll”, “paseo tissue toilet”, “paseo toilet paper”, “paseo toilet roll”, “paseo toilet tissue”, “paseo ultra soft” and “toilet paper paseo”, summed into one figure. - [Kleenex profile](/demand/nz/brands/kleenex) - [Paseo profile](/demand/nz/brands/paseo) - [All toilet paper and tissue brands in New Zealand](/demand/nz/categories/nz-toilet-paper-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Kleenex or Paseo more popular in search? In October 2026, Kleenex had more branded searches than Paseo among toilet paper and tissue brands in New Zealand. Kleenex had about 810 branded searches, while Paseo had 40. Kleenex made up 29.9% of all toilet paper and tissue brand searches we track, and Paseo accounted for 1.5%. ## Cite this page Brandwave. "Kleenex vs Paseo: Which is more popular in New Zealand?". https://gobrandwave.com/demand/nz/compare/kleenex-vs-paseo This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/kleenex-vs-paseo. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.