---
title: "Klarna vs Laybuy: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Klarna or Laybuy? Compare estimated monthly branded-search demand and Share of Search inside the Buy now pay later in New Zealand set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/klarna-vs-laybuy"
publisher: "Brandwave"
---

# Klarna vs Laybuy: Which is more popular by branded search in New Zealand?

Which is more popular in search, Klarna or Laybuy? Compare estimated monthly branded-search demand and Share of Search inside the Buy now pay later in New Zealand set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Klarna and Laybuy
- **Competitive set**: Buy now pay later in New Zealand
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Klarna Share of Search**: 7.3%
- **Laybuy Share of Search**: 2%

## Which is more popular in search, Klarna or Laybuy?

- In August 2026, Klarna had more branded searches than Laybuy among buy now pay later in new zealand in New Zealand. Klarna was estimated to have 10.3K branded searches compared to Laybuy’s 2.9K, and held a 7.3% Share of Search versus Laybuy’s 2%.
- Klarna was ahead of Laybuy in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Klarna’s estimated Share of Search among buy now pay later in new zealand in New Zealand moved from 5.1% to 7.3%, and its estimated monthly branded searches moved from 8.7K to 10.3K.
- Across the 11 months ending August 2026, Laybuy’s estimated Share of Search among buy now pay later in new zealand in New Zealand moved from 1.7% to 2%, and its estimated monthly branded searches held steady at 2.9K.

## How did search popularity change for New Zealand buy now pay later in new zealand in August 2026?

- In August 2026, Klarna gained estimated Share of Search among buy now pay later in new zealand in New Zealand, from 6.5% to 7.3%.

## Month by month

| Month | Klarna estimated searches | Klarna Share of Search | Klarna rank | Laybuy estimated searches | Laybuy Share of Search | Laybuy rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 8.7K | 5.1% | 3 | 2.9K | 1.7% | 4 |
| Nov 2025 | 8.7K | 5.1% | 3 | 2.8K | 1.7% | 4 |
| Dec 2025 | 7.4K | 4.9% | 3 | 2.6K | 1.7% | 4 |
| Jan 2026 | 7.5K | 5% | 3 | 2.5K | 1.7% | 4 |
| Feb 2026 | 6.4K | 4.9% | 3 | 2.4K | 1.8% | 4 |
| Mar 2026 | 7.8K | 5.3% | 3 | 2.8K | 1.9% | 4 |
| Apr 2026 | 6.1K | 4.6% | 3 | 2.8K | 2.1% | 4 |
| May 2026 | 6.5K | 4.9% | 3 | 2.5K | 1.9% | 4 |
| Jun 2026 | 6.6K | 5% | 3 | 2.5K | 1.9% | 4 |
| Jul 2026 | 8.8K | 6.5% | 3 | 2.8K | 2.1% | 4 |
| Aug 2026 | 10.3K | 7.3% | 3 | 2.9K | 2% | 4 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Klarna’s and Laybuy’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Klarna**: Measured on the search terms “klarna”, “klarna app”, “klarna card”, “klarna in store”, “klarna new zealand”, “klarna nz”, “klarna pay in 4”, “klarna shopping”, “klarna store”, “klarna stores” and “klarna stores nz”, summed into one figure.
- **Laybuy**: Measured on the search terms “laybuy”, “laybuy app”, “laybuy by klarna”, “laybuy klarna”, “laybuy nz”, “laybuy shops” and “laybuy stores nz”, summed into one figure.

- [Klarna profile](/demand/nz/brands/klarna)
- [Laybuy profile](/demand/nz/brands/laybuy)
- [All buy now pay later in new zealand in New Zealand](/demand/nz/categories/nz-buy-now-pay-later): The set both shares are measured inside, 4 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Klarna or Laybuy?

In August 2026, Klarna had more branded searches than Laybuy among buy now pay later in new zealand in New Zealand. Klarna was estimated to have 10.3K branded searches compared to Laybuy’s 2.9K, and held a 7.3% Share of Search versus Laybuy’s 2%.

## Cite this page

Brandwave. "Klarna vs Laybuy: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/klarna-vs-laybuy

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/klarna-vs-laybuy. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.