---
title: "Kiwitax vs On All Accounts: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Kiwitax or On All Accounts? Compare estimated monthly branded-search demand and Share of Search inside the Napier accounting firms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/kiwitax-vs-on-all-accounts"
publisher: "Brandwave"
---

# Kiwitax vs On All Accounts: Which is more popular by branded search in New Zealand?

Which is more popular in search, Kiwitax or On All Accounts? Compare estimated monthly branded-search demand and Share of Search inside the Napier accounting firms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Kiwitax and On All Accounts
- **Competitive set**: Napier accounting firms
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Kiwitax Share of Search**: 4.5%
- **On All Accounts Share of Search**: 0.45%

## Which is more popular in search, Kiwitax or On All Accounts?

- In August 2026, Kiwitax had more branded searches than On All Accounts among napier accounting firms in New Zealand. Kiwitax was estimated to have 200 branded searches compared to On All Accounts’ 20, and held a 4.5% Share of Search versus On All Accounts’ 0.45%.
- Kiwitax was ahead of On All Accounts in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Kiwitax’s estimated Share of Search among napier accounting firms in New Zealand moved from 5.2% to 4.5%, and its estimated monthly branded searches moved from 220 to 200.
- Across the 11 months ending August 2026, On All Accounts’ estimated Share of Search among napier accounting firms in New Zealand moved from 0.48% to 0.45%, and its estimated monthly branded searches held steady at 20.

## How did search popularity change for New Zealand napier accounting firms in August 2026?

Neither Kiwitax nor On All Accounts moved beyond provider rounding among napier accounting firms in Aug 2026.

## Month by month

| Month | Kiwitax estimated searches | Kiwitax Share of Search | Kiwitax rank | On All Accounts estimated searches | On All Accounts Share of Search | On All Accounts rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 220 | 5.2% | 2 | 20 | 0.48% | 7 |
| Nov 2025 | 180 | 4.1% | 3 | 10 | 0.23% | 8 |
| Dec 2025 | 150 | 4.3% | 4 | 10 | 0.29% | 8 |
| Jan 2026 | 190 | 5.3% | 4 | 20 | 0.56% | 6 |
| Feb 2026 | 210 | 4.8% | 3 | 20 | 0.45% | 8 |
| Mar 2026 | 230 | 3.8% | 4 | 20 | 0.33% | 7 |
| Apr 2026 | 230 | 5.5% | 4 | 20 | 0.48% | 7 |
| May 2026 | 200 | 4.5% | 4 | 30 | 0.67% | 6 |
| Jun 2026 | 200 | 4.7% | 4 | 30 | 0.7% | 6 |
| Jul 2026 | 190 | 4.6% | 3 | 10 | 0.24% | 8 |
| Aug 2026 | 200 | 4.5% | 3 | 20 | 0.45% | 8 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Kiwitax’s and On All Accounts’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Kiwitax**: Measured on the search terms “kiwi tax”, “kiwi tax napier”, “kiwitax”, “kiwitax napier” and “kiwitax nz”, summed into one figure.
- **On All Accounts**: Measured on the search terms “on all accounts” and “onallaccounts”, summed into one figure.

- [Kiwitax profile](/demand/nz/brands/kiwitax)
- [On All Accounts profile](/demand/nz/brands/on-all-accounts)
- [All napier accounting firms in New Zealand](/demand/nz/categories/nz-napier-accounting-firms): The set both shares are measured inside, 8 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Kiwitax or On All Accounts?

In August 2026, Kiwitax had more branded searches than On All Accounts among napier accounting firms in New Zealand. Kiwitax was estimated to have 200 branded searches compared to On All Accounts’ 20, and held a 4.5% Share of Search versus On All Accounts’ 0.45%.

## Cite this page

Brandwave. "Kiwitax vs On All Accounts: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/kiwitax-vs-on-all-accounts

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/kiwitax-vs-on-all-accounts. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.