--- title: "Kiwicare vs Tui Garden: Which is searched more in New Zealand?" description: "Is Kiwicare or Tui Garden more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Garden product brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/kiwicare-vs-tui-garden" publisher: "Brandwave" --- # Kiwicare vs Tui Garden: Which is searched more in New Zealand? Is Kiwicare or Tui Garden more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Garden product brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Kiwicare and Tui Garden - **Competitive set**: Garden product brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Kiwicare Share of Search**: 13.1% - **Tui Garden Share of Search**: 22.2% ## Is Kiwicare or Tui Garden more popular in search? - In September 2026, Tui Garden had more branded searches than Kiwicare among garden product brands in New Zealand. Tui Garden had about 1,610 branded searches, while Kiwicare had 950. Tui Garden made up 22.2% of all garden product brand searches we track, and Kiwicare accounted for 13.1%. - The lead changed hands 4 times in the 12 months ending September 2026: Kiwicare took it in December 2025, Tui Garden took it in March 2026, Kiwicare took it in May 2026, Tui Garden took it in July 2026. - Across the 12 months ending September 2026, Kiwicare’s share of searches among garden product brands in New Zealand moved from 13.5% to 13.1%, and its estimated monthly branded searches moved from 1K to 950. - Across the 12 months ending September 2026, Tui Garden’s share of searches among garden product brands in New Zealand moved from 18.5% to 22.2%, and its estimated monthly branded searches moved from 1.4K to 1.6K. ## Top garden product brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Kiwicare was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Tui Garden was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Tui Garden was listed before Kiwicare in three out of four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Yates | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Tui Garden | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Kiwicare | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Daltons | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Seasol | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Living Earth | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | GroSafe | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about garden product brands - Asked ChatGPT "Which garden product brand should I buy in New Zealand?": 1. Yates, 2. Tui Garden, 3. Kiwicare, 4. Seasol - Asked ChatGPT "What are the best garden product brands in New Zealand?": 1. Yates, 2. Tui Garden, 3. Daltons, 4. Seasol, 5. Kiwicare - Asked ChatGPT "What's the best garden product brand in New Zealand for healthy plants?": 1. Yates, 2. Daltons, 3. Tui Garden - Searched Google, AI Overview "weed killer nz": 1. Kiwicare, 2. Yates - Searched Google, AI Overview "garden fertiliser nz": 1. Yates Not named in any answer: Living Earth and GroSafe. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand garden product brands in September 2026? - In September 2026, Tui Garden gained share of searches among garden product brands in New Zealand, from 19.7% to 22.2%. - In September 2026, Kiwicare gained share of searches among garden product brands in New Zealand, from 11.9% to 13.1%. ## Month by month | Month | Kiwicare estimated searches | Kiwicare Share of Search | Kiwicare rank | Tui Garden estimated searches | Tui Garden Share of Search | Tui Garden rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1K | 13.5% | 3 | 1.4K | 18.5% | 2 | | Nov 2025 | 1K | 15.5% | 3 | 1.2K | 17.7% | 2 | | Dec 2025 | 950 | 17.1% | 2 | 880 | 15.9% | 3 | | Jan 2026 | 1.1K | 18% | 2 | 930 | 15.7% | 3 | | Feb 2026 | 950 | 18.3% | 2 | 870 | 16.8% | 3 | | Mar 2026 | 990 | 16.9% | 3 | 1.1K | 18.7% | 2 | | Apr 2026 | 1K | 19.4% | 3 | 1K | 19.7% | 2 | | May 2026 | 1K | 21.1% | 2 | 820 | 16.9% | 3 | | Jun 2026 | 700 | 15.9% | 2 | 640 | 14.6% | 3 | | Jul 2026 | 680 | 15% | 3 | 890 | 19.6% | 2 | | Aug 2026 | 660 | 11.9% | 3 | 1.1K | 19.7% | 2 | | Sep 2026 | 950 | 13.1% | 3 | 1.6K | 22.2% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Kiwicare’s and Tui Garden’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Kiwicare**: Measured on the search terms “kiwicare” and “kiwicare rat bait”, summed into one figure. - **Tui Garden**: Measured on the search terms “tui compost”, “tui fertiliser”, “tui garden”, “tui garden fertiliser” and “tui potting mix”, summed into one figure. - [Kiwicare profile](/demand/nz/brands/kiwicare) - [Tui Garden profile](/demand/nz/brands/tui-garden) - [All garden product brands in New Zealand](/demand/nz/categories/nz-garden-product-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Kiwicare or Tui Garden more popular in search? In September 2026, Tui Garden had more branded searches than Kiwicare among garden product brands in New Zealand. Tui Garden had about 1,610 branded searches, while Kiwicare had 950. Tui Garden made up 22.2% of all garden product brand searches we track, and Kiwicare accounted for 13.1%. ## Cite this page Brandwave. "Kiwicare vs Tui Garden: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/kiwicare-vs-tui-garden This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/kiwicare-vs-tui-garden. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.