---
title: "Kiwi Fertiliser vs Ravensdown: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Kiwi Fertiliser or Ravensdown? Compare estimated monthly branded-search demand and Share of Search inside the Fertiliser suppliers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/kiwi-fertiliser-vs-ravensdown"
publisher: "Brandwave"
---

# Kiwi Fertiliser vs Ravensdown: Which is more popular by branded search in New Zealand?

Which is more popular in search, Kiwi Fertiliser or Ravensdown? Compare estimated monthly branded-search demand and Share of Search inside the Fertiliser suppliers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Kiwi Fertiliser and Ravensdown
- **Competitive set**: Fertiliser suppliers
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Kiwi Fertiliser Share of Search**: 0.38%
- **Ravensdown Share of Search**: 52.3%

## Which is more popular in search, Kiwi Fertiliser or Ravensdown?

- In August 2026, Ravensdown had more branded searches than Kiwi Fertiliser among fertiliser suppliers in New Zealand. Ravensdown was estimated to have 8.2K branded searches compared to Kiwi Fertiliser’s 60, and held a 52.3% Share of Search versus Kiwi Fertiliser’s 0.38%.
- Ravensdown was ahead of Kiwi Fertiliser in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Kiwi Fertiliser’s estimated Share of Search among fertiliser suppliers in New Zealand moved from 0.43% to 0.38%, and its estimated monthly branded searches held steady at 60.
- Across the 11 months ending August 2026, Ravensdown’s estimated Share of Search among fertiliser suppliers in New Zealand moved from 47.1% to 52.3%, and its estimated monthly branded searches moved from 6.5K to 8.2K.

## How did search popularity change for New Zealand fertiliser suppliers in August 2026?

- In August 2026, Ravensdown gained estimated Share of Search among fertiliser suppliers in New Zealand, from 49.9% to 52.3%.

## Month by month

| Month | Kiwi Fertiliser estimated searches | Kiwi Fertiliser Share of Search | Kiwi Fertiliser rank | Ravensdown estimated searches | Ravensdown Share of Search | Ravensdown rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 60 | 0.43% | 4 | 6.5K | 47.1% | 2 |
| Nov 2025 | 50 | 0.37% | 4 | 6.2K | 45.3% | 2 |
| Dec 2025 | 40 | 0.46% | 4 | 4.2K | 47.6% | 2 |
| Jan 2026 | 40 | 0.49% | 4 | 4.3K | 52% | 1 |
| Feb 2026 | 30 | 0.29% | 4 | 5.1K | 50% | 1 |
| Mar 2026 | 40 | 0.27% | 4 | 7.4K | 50.1% | 1 |
| Apr 2026 | 30 | 0.28% | 4 | 5.5K | 52.1% | 1 |
| May 2026 | 80 | 0.78% | 4 | 4.6K | 44.5% | 2 |
| Jun 2026 | 40 | 0.37% | 4 | 5.3K | 49.4% | 1 |
| Jul 2026 | 50 | 0.48% | 4 | 5.2K | 49.9% | 1 |
| Aug 2026 | 60 | 0.38% | 4 | 8.2K | 52.3% | 1 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Kiwi Fertiliser’s and Ravensdown’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Kiwi Fertiliser**: Measured on the search terms “kiwi fertiliser” and “kiwi fertiliser company”, summed into one figure.
- **Ravensdown**: Measured on the search terms “hawkeye ravensdown”, “ravensdown”, “ravensdown co nz”, “ravensdown fertiliser”, “ravensdown fertiliser price list”, “ravensdown fertiliser prices”, “ravensdown fertiliser products”, “ravensdown hawkeye”, “ravensdown lawn fertiliser”, “ravensdown lawn fertilizer”, “ravensdown lime”, “ravensdown near me”, “ravensdown price list”, “ravensdown price list 2020”, “ravensdown price list 2021”, “ravensdown prices” and “ravensdown products”, summed into one figure.

- [Kiwi Fertiliser profile](/demand/nz/brands/kiwi-fertiliser)
- [Ravensdown profile](/demand/nz/brands/ravensdown)
- [All fertiliser suppliers in New Zealand](/demand/nz/categories/nz-fertiliser-suppliers): The set both shares are measured inside, 4 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Kiwi Fertiliser or Ravensdown?

In August 2026, Ravensdown had more branded searches than Kiwi Fertiliser among fertiliser suppliers in New Zealand. Ravensdown was estimated to have 8.2K branded searches compared to Kiwi Fertiliser’s 60, and held a 52.3% Share of Search versus Kiwi Fertiliser’s 0.38%.

## Cite this page

Brandwave. "Kiwi Fertiliser vs Ravensdown: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/kiwi-fertiliser-vs-ravensdown

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/kiwi-fertiliser-vs-ravensdown. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.