---
title: "Kiwi Blue vs Pump: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Kiwi Blue or Pump? Compare estimated monthly branded-search demand and Share of Search inside the Bottled water brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/kiwi-blue-vs-pump"
publisher: "Brandwave"
---

# Kiwi Blue vs Pump: Which is more popular by branded search in New Zealand?

Which is more popular in search, Kiwi Blue or Pump? Compare estimated monthly branded-search demand and Share of Search inside the Bottled water brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Kiwi Blue and Pump
- **Competitive set**: Bottled water brands
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Kiwi Blue Share of Search**: 17%
- **Pump Share of Search**: 22.5%

## Which is more popular in search, Kiwi Blue or Pump?

- In August 2026, Pump had more branded searches than Kiwi Blue among bottled water brands in New Zealand. Pump was estimated to have 1.2K branded searches compared to Kiwi Blue’s 930, and held a 22.5% Share of Search versus Kiwi Blue’s 17%.
- Pump was ahead of Kiwi Blue in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Kiwi Blue’s estimated Share of Search among bottled water brands in New Zealand moved from 14.1% to 17%, and its estimated monthly branded searches moved from 730 to 930.
- Across the 11 months ending August 2026, Pump’s estimated Share of Search among bottled water brands in New Zealand moved from 21.4% to 22.5%, and its estimated monthly branded searches moved from 1.1K to 1.2K.

## How did search popularity change for New Zealand bottled water brands in August 2026?

- In August 2026, Pump overtook Fiji Water to rank 2nd among bottled water brands in New Zealand, at 22.5%.
- In August 2026, Kiwi Blue gained estimated Share of Search among bottled water brands in New Zealand, from 15.4% to 17%.

## Month by month

| Month | Kiwi Blue estimated searches | Kiwi Blue Share of Search | Kiwi Blue rank | Pump estimated searches | Pump Share of Search | Pump rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 730 | 14.1% | 4 | 1.1K | 21.4% | 3 |
| Nov 2025 | 780 | 14.9% | 4 | 1.2K | 23.4% | 2 |
| Dec 2025 | 780 | 14.8% | 4 | 1K | 19.1% | 3 |
| Jan 2026 | 790 | 15.6% | 5 | 1K | 19.7% | 3 |
| Feb 2026 | 790 | 15.8% | 4 | 1K | 20.4% | 3 |
| Mar 2026 | 740 | 14.3% | 4 | 1.1K | 21.8% | 2 |
| Apr 2026 | 770 | 16.8% | 4 | 1K | 21.8% | 3 |
| May 2026 | 770 | 14.3% | 5 | 1.1K | 20.1% | 3 |
| Jun 2026 | 710 | 14.6% | 4 | 1K | 20.9% | 3 |
| Jul 2026 | 790 | 15.4% | 4 | 1K | 19.5% | 3 |
| Aug 2026 | 930 | 17% | 4 | 1.2K | 22.5% | 2 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Kiwi Blue’s and Pump’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Kiwi Blue**: Measured on the search terms “kiwi blue”, “kiwi blue bottled water”, “kiwi blue sparkling water”, “kiwi blue water”, “kiwiblue” and “kiwiblue water”, summed into one figure.
- **Pump**: Measured on the search terms “pump bottled water”, “pump sparkling water” and “pump water”, summed into one figure.

- [Kiwi Blue profile](/demand/nz/brands/kiwi-blue)
- [Pump profile](/demand/nz/brands/pump)
- [All bottled water brands in New Zealand](/demand/nz/categories/nz-bottled-water-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Kiwi Blue or Pump?

In August 2026, Pump had more branded searches than Kiwi Blue among bottled water brands in New Zealand. Pump was estimated to have 1.2K branded searches compared to Kiwi Blue’s 930, and held a 22.5% Share of Search versus Kiwi Blue’s 17%.

## Cite this page

Brandwave. "Kiwi Blue vs Pump: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/kiwi-blue-vs-pump

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/kiwi-blue-vs-pump. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.