--- title: "Kitset Kitchens vs Mastercraft Kitchens: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Kitset Kitchens or Mastercraft Kitchens? Compare estimated monthly branded-search demand and Share of Search inside the Kitchen design and installation companies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/kitset-kitchens-vs-mastercraft-kitchens" publisher: "Brandwave" --- # Kitset Kitchens vs Mastercraft Kitchens: Which is more popular by branded search in New Zealand? Which is more popular in search, Kitset Kitchens or Mastercraft Kitchens? Compare estimated monthly branded-search demand and Share of Search inside the Kitchen design and installation companies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Kitset Kitchens and Mastercraft Kitchens - **Competitive set**: Kitchen design and installation companies - **Market**: New Zealand - **Month measured**: Aug 2026 - **Kitset Kitchens Share of Search**: 3.9% - **Mastercraft Kitchens Share of Search**: 7.3% ## Which is more popular in search, Kitset Kitchens or Mastercraft Kitchens? - In August 2026, Mastercraft Kitchens had more branded searches than Kitset Kitchens among kitchen design and installation companies in New Zealand. Mastercraft Kitchens was estimated to have 740 branded searches compared to Kitset Kitchens’ 390, and held a 7.3% Share of Search versus Kitset Kitchens’ 3.9%. - Mastercraft Kitchens was ahead of Kitset Kitchens in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Kitset Kitchens’ estimated Share of Search among kitchen design and installation companies in New Zealand moved from 2.9% to 3.9%, and its estimated monthly branded searches moved from 320 to 390. - Across the 11 months ending August 2026, Mastercraft Kitchens’ estimated Share of Search among kitchen design and installation companies in New Zealand moved from 7.8% to 7.3%, and its estimated monthly branded searches moved from 850 to 740. ## How did search popularity change for New Zealand kitchen design and installation companies in August 2026? - In August 2026, Mastercraft Kitchens lost estimated Share of Search among kitchen design and installation companies in New Zealand, from 8.1% to 7.3%. - Estimated monthly branded searches for Kitset Kitchens in New Zealand rose 21.9% over 11 measured months, from 320 to 390 in August 2026. ## Month by month | Month | Kitset Kitchens estimated searches | Kitset Kitchens Share of Search | Kitset Kitchens rank | Mastercraft Kitchens estimated searches | Mastercraft Kitchens Share of Search | Mastercraft Kitchens rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 320 | 2.9% | 4 | 850 | 7.8% | 3 | | Nov 2025 | 320 | 3.5% | 4 | 850 | 9.3% | 3 | | Dec 2025 | 320 | 3.9% | 4 | 540 | 6.6% | 3 | | Jan 2026 | 390 | 3.9% | 4 | 650 | 6.4% | 3 | | Feb 2026 | 320 | 3.9% | 4 | 800 | 9.7% | 3 | | Mar 2026 | 320 | 3.8% | 4 | 870 | 10.4% | 3 | | Apr 2026 | 390 | 4.1% | 4 | 710 | 7.5% | 3 | | May 2026 | 390 | 3.9% | 4 | 730 | 7.3% | 3 | | Jun 2026 | 390 | 3.9% | 4 | 880 | 8.7% | 3 | | Jul 2026 | 390 | 4.3% | 4 | 740 | 8.1% | 3 | | Aug 2026 | 390 | 3.9% | 4 | 740 | 7.3% | 3 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Kitset Kitchens’ and Mastercraft Kitchens’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Kitset Kitchens**: Measured on the search term “kitset kitchens nz”. - **Mastercraft Kitchens**: Measured on the search terms “mastercraft kitchens”, “mastercraft kitchens near me”, “mastercraft kitchens nz” and “mastercraft kitchens wellington”, summed into one figure. - [Kitset Kitchens profile](/demand/nz/brands/kitset-kitchens) - [Mastercraft Kitchens profile](/demand/nz/brands/mastercraft-kitchens) - [All kitchen design and installation companies in New Zealand](/demand/nz/categories/nz-kitchen-companies): The set both shares are measured inside, 4 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Kitset Kitchens or Mastercraft Kitchens? In August 2026, Mastercraft Kitchens had more branded searches than Kitset Kitchens among kitchen design and installation companies in New Zealand. Mastercraft Kitchens was estimated to have 740 branded searches compared to Kitset Kitchens’ 390, and held a 7.3% Share of Search versus Kitset Kitchens’ 3.9%. ## Cite this page Brandwave. "Kitset Kitchens vs Mastercraft Kitchens: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/kitset-kitchens-vs-mastercraft-kitchens This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/kitset-kitchens-vs-mastercraft-kitchens. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.