---
title: "Kith vs Supreme: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Kith or Supreme? Compare estimated monthly branded-search demand and Share of Search inside the Streetwear brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/kith-vs-supreme"
publisher: "Brandwave"
---

# Kith vs Supreme: Which is more popular by branded search in New Zealand?

Which is more popular in search, Kith or Supreme? Compare estimated monthly branded-search demand and Share of Search inside the Streetwear brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Kith and Supreme
- **Competitive set**: Streetwear brands
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Kith Share of Search**: 0.09%
- **Supreme Share of Search**: 3.4%

## Which is more popular in search, Kith or Supreme?

- In August 2026, Supreme had more branded searches than Kith among streetwear brands in New Zealand. Supreme was estimated to have 1.9K branded searches compared to Kith’s 50, and held a 3.4% Share of Search versus Kith’s 0.09%.
- Supreme was ahead of Kith in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Kith’s estimated Share of Search among streetwear brands in New Zealand moved from 0.13% to 0.09%, and its estimated monthly branded searches moved from 60 to 50.
- Across the 11 months ending August 2026, Supreme’s estimated Share of Search among streetwear brands in New Zealand moved from 1.8% to 3.4%, and its estimated monthly branded searches moved from 840 to 1.9K.

## How did search popularity change for New Zealand streetwear brands in August 2026?

- Estimated monthly branded searches for Supreme in New Zealand rose 129.8% over 11 measured months, from 840 to 1.9K in August 2026.
- Estimated monthly branded searches for Kith in New Zealand fell 16.7% over 11 measured months, from 60 to 50 in August 2026.

## Month by month

| Month | Kith estimated searches | Kith Share of Search | Kith rank | Supreme estimated searches | Supreme Share of Search | Supreme rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 60 | 0.13% | 6 | 840 | 1.8% | 5 |
| Nov 2025 | 90 | 0.14% | 6 | 1K | 1.6% | 5 |
| Dec 2025 | 80 | 0.13% | 6 | 1K | 1.6% | 5 |
| Jan 2026 | 100 | 0.23% | 6 | 1.3K | 3% | 5 |
| Feb 2026 | 50 | 0.14% | 6 | 1.2K | 3.2% | 5 |
| Mar 2026 | 70 | 0.14% | 6 | 1.6K | 3.3% | 5 |
| Apr 2026 | 80 | 0.14% | 6 | 2.6K | 4.5% | 4 |
| May 2026 | 80 | 0.13% | 6 | 2.5K | 3.9% | 4 |
| Jun 2026 | 70 | 0.11% | 6 | 2.6K | 3.9% | 4 |
| Jul 2026 | 70 | 0.12% | 6 | 1.9K | 3.2% | 5 |
| Aug 2026 | 50 | 0.09% | 6 | 1.9K | 3.4% | 5 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Kith’s and Supreme’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Kith**: Measured on the search terms “clothing kith”, “kith cap”, “kith hoodie” and “kith tee”, summed into one figure.
- **Supreme**: Measured on the search terms “supreme cap”, “supreme clothing”, “supreme clothing hat”, “supreme clothing jacket”, “supreme clothing underwear”, “supreme hoodie”, “supreme hoodie sale”, “supreme tee” and “supreme tee shirts”, summed into one figure.

- [Kith profile](/demand/nz/brands/kith)
- [Supreme profile](/demand/nz/brands/supreme)
- [All streetwear brands in New Zealand](/demand/nz/categories/nz-streetwear-brands): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Kith or Supreme?

In August 2026, Supreme had more branded searches than Kith among streetwear brands in New Zealand. Supreme was estimated to have 1.9K branded searches compared to Kith’s 50, and held a 3.4% Share of Search versus Kith’s 0.09%.

## Cite this page

Brandwave. "Kith vs Supreme: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/kith-vs-supreme

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/kith-vs-supreme. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.