--- title: "KitchenAid vs Traeger: Which is searched more in New Zealand?" description: "Is KitchenAid or Traeger more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Gas grill brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/kitchenaid-vs-traeger" publisher: "Brandwave" --- # KitchenAid vs Traeger: Which is searched more in New Zealand? Is KitchenAid or Traeger more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Gas grill brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: KitchenAid and Traeger - **Competitive set**: Gas grill brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **KitchenAid Share of Search**: 66.3% - **Traeger Share of Search**: 23.1% ## Is KitchenAid or Traeger more popular in search? - In September 2026, KitchenAid had more branded searches than Traeger among gas grill brands in New Zealand. KitchenAid had about 6,530 branded searches, while Traeger had 2,280. KitchenAid made up 66.3% of all gas grill brand searches we track, and Traeger accounted for 23.1%. - KitchenAid was ahead of Traeger in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, KitchenAid’s share of searches among gas grill brands in New Zealand moved from 61.3% to 66.3%, and its estimated monthly branded searches moved from 6.6K to 6.5K. - Across the 12 months ending September 2026, Traeger’s share of searches among gas grill brands in New Zealand moved from 24% to 23.1%, and its estimated monthly branded searches moved from 2.6K to 2.3K. ## Top gas grill brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Traeger was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. KitchenAid did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Weber | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Masport | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Ziegler & Brown | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Traeger | 4th | 0 of 3 | 1 of 2 | 1 of 5 | | Beefeater | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | KitchenAid | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Coleman | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about gas grill brands - Asked ChatGPT "Which gas grill brand should I buy in New Zealand?": 1. Weber, 2. Ziegler & Brown, 3. Masport, 4. Beefeater - Asked ChatGPT "What are the best gas grill brands in New Zealand?": 1. Weber, 2. Ziegler & Brown, 3. Masport - Asked ChatGPT "What's the best gas grill brand in New Zealand for outdoor cooking?": 1. Weber, 2. Masport - Searched Google, AI Overview "bbq grill nz": 1. Weber, 2. Traeger, 3. Masport - Searched Google, AI Overview "best gas grill": 1. Weber Not named in any answer: KitchenAid and Coleman. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand gas grill brands in September 2026? - In September 2026, KitchenAid lost share of searches among gas grill brands in New Zealand, from 68.9% to 66.3%. - Traeger’s share of searches among gas grill brands in New Zealand has gained ground for 3 months in a row, from 20% to 23.1% in September 2026. ## Month by month | Month | KitchenAid estimated searches | KitchenAid Share of Search | KitchenAid rank | Traeger estimated searches | Traeger Share of Search | Traeger rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 6.6K | 61.3% | 1 | 2.6K | 24% | 2 | | Nov 2025 | 11.5K | 67.6% | 1 | 3.2K | 18.6% | 2 | | Dec 2025 | 11.7K | 63% | 1 | 4.6K | 24.9% | 2 | | Jan 2026 | 7.9K | 66.1% | 1 | 2.7K | 22.8% | 2 | | Feb 2026 | 6.3K | 71.1% | 1 | 1.8K | 20.3% | 2 | | Mar 2026 | 6.3K | 74% | 1 | 1.6K | 18.9% | 2 | | Apr 2026 | 6.4K | 71.1% | 1 | 2.1K | 23.2% | 2 | | May 2026 | 6.5K | 71.1% | 1 | 2.1K | 23.1% | 2 | | Jun 2026 | 6.3K | 74.1% | 1 | 1.7K | 20% | 2 | | Jul 2026 | 6.4K | 72.5% | 1 | 1.9K | 21.9% | 2 | | Aug 2026 | 6.4K | 68.9% | 1 | 2.1K | 22.9% | 2 | | Sep 2026 | 6.5K | 66.3% | 1 | 2.3K | 23.1% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using KitchenAid’s and Traeger’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **KitchenAid**: Measured on the search terms “kitchenaid”, “kitchenaid artisan”, “kitchenaid attachments”, “kitchenaid bowls”, “kitchenaid foodprosessor”, “kitchenaid mincer” and “kitchenaid sausage grinder”, summed into one figure. - **Traeger**: Measured on the search terms “ironwood traeger”, “traeger”, “traeger 575”, “traeger ironwood 650”, “traeger ironwood 885”, “traeger pellet smoker”, “traeger pellets”, “traeger ranger”, “traeger smoker”, “traeger timberline” and “traeger wood pellets”, summed into one figure. - [KitchenAid profile](/demand/nz/brands/kitchenaid) - [Traeger profile](/demand/nz/brands/traeger) - [All gas grill brands in New Zealand](/demand/nz/categories/nz-gas-grill-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is KitchenAid or Traeger more popular in search? In September 2026, KitchenAid had more branded searches than Traeger among gas grill brands in New Zealand. KitchenAid had about 6,530 branded searches, while Traeger had 2,280. KitchenAid made up 66.3% of all gas grill brand searches we track, and Traeger accounted for 23.1%. ## Cite this page Brandwave. "KitchenAid vs Traeger: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/kitchenaid-vs-traeger This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/kitchenaid-vs-traeger. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.