--- title: "KitchenAid vs Smeg: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, KitchenAid or Smeg? Compare estimated monthly branded-search demand and Share of Search inside the Stand mixer brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/kitchenaid-vs-smeg" publisher: "Brandwave" --- # KitchenAid vs Smeg: Which is more popular by branded search in New Zealand? Which is more popular in search, KitchenAid or Smeg? Compare estimated monthly branded-search demand and Share of Search inside the Stand mixer brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: KitchenAid and Smeg - **Competitive set**: Stand mixer brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **KitchenAid Share of Search**: 16.7% - **Smeg Share of Search**: 27.8% ## Which is more popular in search, KitchenAid or Smeg? - In August 2026, Smeg had more branded searches than KitchenAid among stand mixer brands in New Zealand. Smeg was estimated to have 22.5K branded searches compared to KitchenAid’s 13.5K, and held a 27.8% Share of Search versus KitchenAid’s 16.7%. - The lead changed hands once in the 11 months ending August 2026: Smeg took it in July 2026. - Across the 11 months ending August 2026, KitchenAid’s estimated Share of Search among stand mixer brands in New Zealand moved from 20.4% to 16.7%, and its estimated monthly branded searches moved from 13K to 13.5K. - Across the 11 months ending August 2026, Smeg’s estimated Share of Search among stand mixer brands in New Zealand moved from 16.6% to 27.8%, and its estimated monthly branded searches moved from 10.6K to 22.5K. ## How did search popularity change for New Zealand stand mixer brands in August 2026? - In August 2026, Smeg gained estimated Share of Search among stand mixer brands in New Zealand, from 22.3% to 27.8%. - In August 2026, KitchenAid lost estimated Share of Search among stand mixer brands in New Zealand, from 17.8% to 16.7%. ## Month by month | Month | KitchenAid estimated searches | KitchenAid Share of Search | KitchenAid rank | Smeg estimated searches | Smeg Share of Search | Smeg rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 13K | 20.4% | 2 | 10.6K | 16.6% | 3 | | Nov 2025 | 20.6K | 25.4% | 2 | 11K | 13.6% | 3 | | Dec 2025 | 20.9K | 25% | 2 | 10.1K | 12.1% | 4 | | Jan 2026 | 14K | 21.4% | 2 | 9.5K | 14.6% | 3 | | Feb 2026 | 11.4K | 22% | 2 | 7.7K | 14.9% | 3 | | Mar 2026 | 11.9K | 21.6% | 2 | 8.2K | 14.9% | 3 | | Apr 2026 | 13.4K | 20.9% | 2 | 8.8K | 13.7% | 3 | | May 2026 | 15.8K | 22.8% | 2 | 8.9K | 12.8% | 3 | | Jun 2026 | 14.7K | 21.2% | 2 | 9.6K | 14% | 3 | | Jul 2026 | 14.9K | 17.8% | 3 | 18.7K | 22.3% | 2 | | Aug 2026 | 13.5K | 16.7% | 3 | 22.5K | 27.8% | 2 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using KitchenAid’s and Smeg’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **KitchenAid**: Measured on the search terms “kitchenaid”, “kitchenaid air fryer”, “kitchenaid artisan”, “kitchenaid artisan 5 quart mixer”, “kitchenaid artisan mixer”, “kitchenaid artisan stand mixer”, “kitchenaid attachments”, “kitchenaid blender”, “kitchenaid bowls”, “kitchenaid briscoes”, “kitchenaid co nz”, “kitchenaid food mixer”, “kitchenaid foodprosessor”, “kitchenaid hand mixer”, “kitchenaid ice cream attachment”, “kitchenaid ice cream maker”, “kitchenaid kettle”, “kitchenaid mincer”, “kitchenaid mixer”, “kitchenaid mixer attachments”, “kitchenaid near me”, “kitchenaid nz”, “kitchenaid online”, “kitchenaid pasta attachment”, “kitchenaid sausage grinder”, “kitchenaid stand mixer” and “kitchenaid toaster”, summed into one figure. - **Smeg**: Measured on the search terms “pink smeg”, “smeg”, “smeg 4 slice”, “smeg 60cm freestanding oven”, “smeg 60cm oven”, “smeg 900 freestanding oven”, “smeg 90cm freestanding oven”, “smeg 90cm oven”, “smeg appliances”, “smeg aus”, “smeg cocotte”, “smeg coffee machine”, “smeg com”, “smeg cooktop”, “smeg dishwasher”, “smeg double oven”, “smeg freestanding oven”, “smeg fridge”, “smeg gas oven”, “smeg home appliances”, “smeg induction oven”, “smeg kitchen”, “smeg microwaves”, “smeg mixer”, “smeg mixer nz”, “smeg near me”, “smeg nz”, “smeg online”, “smeg oven”, “smeg promotions”, “smeg range hoods”, “smeg sale”, “smeg stand mixer”, “smeg stoves”, “smeg victoria oven”, “smeg wall oven” and “smeg washing machine”, summed into one figure. - [KitchenAid profile](/demand/nz/brands/kitchenaid) - [Smeg profile](/demand/nz/brands/smeg) - [All stand mixer brands in New Zealand](/demand/nz/categories/nz-stand-mixer-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, KitchenAid or Smeg? In August 2026, Smeg had more branded searches than KitchenAid among stand mixer brands in New Zealand. Smeg was estimated to have 22.5K branded searches compared to KitchenAid’s 13.5K, and held a 27.8% Share of Search versus KitchenAid’s 16.7%. ## Cite this page Brandwave. "KitchenAid vs Smeg: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/kitchenaid-vs-smeg This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/kitchenaid-vs-smeg. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.