--- title: "KitchenAid vs Philips: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, KitchenAid or Philips? Compare estimated monthly branded-search demand and Share of Search inside the Small kitchen appliance brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/kitchenaid-vs-philips" publisher: "Brandwave" --- # KitchenAid vs Philips: Which is more popular by branded search in New Zealand? Which is more popular in search, KitchenAid or Philips? Compare estimated monthly branded-search demand and Share of Search inside the Small kitchen appliance brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: KitchenAid and Philips - **Competitive set**: Small kitchen appliance brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **KitchenAid Share of Search**: 9.8% - **Philips Share of Search**: 14.1% ## Which is more popular in search, KitchenAid or Philips? - In August 2026, Philips had more branded searches than KitchenAid among small kitchen appliance brands in New Zealand. Philips was estimated to have 19.3K branded searches compared to KitchenAid’s 13.5K, and held a 14.1% Share of Search versus KitchenAid’s 9.8%. - The lead changed hands 2 times in the 11 months ending August 2026: KitchenAid took it in November 2025, Philips took it in January 2026. - Across the 11 months ending August 2026, KitchenAid’s estimated Share of Search among small kitchen appliance brands in New Zealand moved from 10.2% to 9.8%, and its estimated monthly branded searches moved from 13K to 13.5K. - Across the 11 months ending August 2026, Philips’ estimated Share of Search among small kitchen appliance brands in New Zealand moved from 11.6% to 14.1%, and its estimated monthly branded searches moved from 14.7K to 19.3K. ## How did search popularity change for New Zealand small kitchen appliance brands in August 2026? - In August 2026, Philips overtook Thermomix to rank 3rd among small kitchen appliance brands in New Zealand, at 14.1%. - KitchenAid’s estimated Share of Search among small kitchen appliance brands in New Zealand has lost ground for 3 months in a row, from 11.7% to 9.8% in August 2026. ## Month by month | Month | KitchenAid estimated searches | KitchenAid Share of Search | KitchenAid rank | Philips estimated searches | Philips Share of Search | Philips rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 13K | 10.2% | 5 | 14.7K | 11.6% | 4 | | Nov 2025 | 20.6K | 13% | 3 | 18.7K | 11.8% | 5 | | Dec 2025 | 20.9K | 13.1% | 3 | 19.3K | 12.1% | 4 | | Jan 2026 | 14K | 11.3% | 5 | 15.7K | 12.6% | 4 | | Feb 2026 | 11.4K | 11.9% | 5 | 13.1K | 13.6% | 3 | | Mar 2026 | 11.9K | 11.6% | 5 | 13.2K | 12.8% | 4 | | Apr 2026 | 13.4K | 11.1% | 5 | 17.3K | 14.3% | 3 | | May 2026 | 15.8K | 11.7% | 5 | 18.9K | 14% | 4 | | Jun 2026 | 14.7K | 10.6% | 5 | 18.4K | 13.4% | 4 | | Jul 2026 | 14.9K | 10.3% | 5 | 18.4K | 12.7% | 4 | | Aug 2026 | 13.5K | 9.8% | 5 | 19.3K | 14.1% | 3 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using KitchenAid’s and Philips’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **KitchenAid**: Measured on the search terms “kitchenaid”, “kitchenaid air fryer”, “kitchenaid artisan”, “kitchenaid artisan 5 quart mixer”, “kitchenaid artisan mixer”, “kitchenaid artisan stand mixer”, “kitchenaid attachments”, “kitchenaid blender”, “kitchenaid bowls”, “kitchenaid briscoes”, “kitchenaid co nz”, “kitchenaid food mixer”, “kitchenaid foodprosessor”, “kitchenaid hand mixer”, “kitchenaid ice cream attachment”, “kitchenaid ice cream maker”, “kitchenaid kettle”, “kitchenaid mincer”, “kitchenaid mixer”, “kitchenaid mixer attachments”, “kitchenaid near me”, “kitchenaid nz”, “kitchenaid online”, “kitchenaid pasta attachment”, “kitchenaid sausage grinder”, “kitchenaid stand mixer” and “kitchenaid toaster”, summed into one figure. - **Philips**: Measured on the search terms “china philips”, “philips”, “philips 55 inch tv”, “philips 65 inch tv”, “philips 75 inch tv”, “philips air filter”, “philips air fryer”, “philips air fryer briscoes”, “philips air fryer white”, “philips air fryer xl”, “philips air fryer xxl”, “philips air purifier”, “philips airfryer”, “philips airfryer philips”, “philips airfryer rapid air technology”, “philips ambilight tv”, “philips avent bottles”, “philips avent soothie pacifier”, “philips avent sterilizer”, “philips blender”, “philips hue”, “philips hue bridge”, “philips hue bulbs”, “philips hue lights”, “philips hue tv”, “philips kettle”, “philips light bulbs”, “philips lumea”, “philips mixer”, “philips near me”, “philips new zealand”, “philips nz”, “philips oled tv”, “philips one blade”, “philips one blade replacement”, “philips oneblade”, “philips online”, “philips purifier”, “philips razor”, “philips shaver”, “philips sonic air”, “philips toaster”, “philips toothbrush”, “philips trimmer” and “philips tv”, summed into one figure. - [KitchenAid profile](/demand/nz/brands/kitchenaid) - [Philips profile](/demand/nz/brands/philips) - [All small kitchen appliance brands in New Zealand](/demand/nz/categories/nz-kitchen-appliance-brands): The set both shares are measured inside, 9 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, KitchenAid or Philips? In August 2026, Philips had more branded searches than KitchenAid among small kitchen appliance brands in New Zealand. Philips was estimated to have 19.3K branded searches compared to KitchenAid’s 13.5K, and held a 14.1% Share of Search versus KitchenAid’s 9.8%. ## Cite this page Brandwave. "KitchenAid vs Philips: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/kitchenaid-vs-philips This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/kitchenaid-vs-philips. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.