--- title: "Kit vs Omnisend: Which is searched more in New Zealand?" description: "Is Kit or Omnisend more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Email marketing platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/kit-vs-omnisend" publisher: "Brandwave" --- # Kit vs Omnisend: Which is searched more in New Zealand? Is Kit or Omnisend more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Email marketing platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Kit and Omnisend - **Competitive set**: Email marketing platforms - **Market**: New Zealand - **Month measured**: Sep 2026 - **Kit Share of Search**: 0.19% - **Omnisend Share of Search**: 1.3% ## Is Kit or Omnisend more popular in search? - In September 2026, Omnisend had more branded searches than Kit among email marketing platforms in New Zealand. Omnisend had about 270 branded searches, while Kit had 40. Omnisend made up 1.3% of all email marketing platform searches we track, and Kit accounted for 0.19%. - Omnisend was ahead of Kit in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Kit’s share of searches among email marketing platforms in New Zealand moved from 0.88% to 0.19%, and its estimated monthly branded searches moved from 210 to 40. - Across the 12 months ending September 2026, Omnisend’s share of searches among email marketing platforms in New Zealand moved from 1.1% to 1.3%, and its estimated monthly branded searches moved from 260 to 270. ## Top email marketing platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Omnisend was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Kit did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Mailchimp | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | MailerLite | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Brevo | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | ActiveCampaign | 4th | 1 of 3 | 2 of 2 | 3 of 5 | | Klaviyo | 5th | 3 of 3 | 1 of 2 | 4 of 5 | | Omnisend | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | Campaign Monitor | 7th | 2 of 3 | 0 of 2 | 2 of 5 | | Flodesk | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Constant Contact | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Kit | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about email marketing platforms - Asked ChatGPT "Which email marketing platform should I use in New Zealand?": 1. MailerLite, 2. Brevo, 3. Mailchimp, 4. Klaviyo - Asked ChatGPT "What are the best email marketing platforms in New Zealand?": 1. MailerLite, 2. Mailchimp, 3. Klaviyo, 4. ActiveCampaign, 5. Brevo, 6. Campaign Monitor - Asked ChatGPT "What's the best email marketing platform in New Zealand for newsletter campaigns?": 1. MailerLite, 2. Campaign Monitor, 3. Mailchimp, 4. Klaviyo - Searched Google, AI Overview "best email marketing platform": 1. Omnisend, 2. ActiveCampaign, 3. Mailchimp, 4. Brevo - Searched Google, AI Overview "email campaign tools": 1. Mailchimp, 2. Brevo, 3. ActiveCampaign, 4. Klaviyo, 5. MailerLite Not named in any answer: Flodesk, Constant Contact and Kit. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand email marketing platforms in September 2026? - Estimated monthly branded searches for Kit in New Zealand fell 81% over 12 measured months, from 210 to 40 in September 2026. ## Month by month | Month | Kit estimated searches | Kit Share of Search | Kit rank | Omnisend estimated searches | Omnisend Share of Search | Omnisend rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 210 | 0.88% | 10 | 260 | 1.1% | 9 | | Nov 2025 | 170 | 0.72% | 10 | 220 | 0.93% | 9 | | Dec 2025 | 140 | 0.85% | 10 | 190 | 1.2% | 9 | | Jan 2026 | 170 | 0.97% | 9 | 170 | 0.97% | 10 | | Feb 2026 | 110 | 0.56% | 10 | 220 | 1.1% | 8 | | Mar 2026 | 110 | 0.45% | 10 | 270 | 1.1% | 9 | | Apr 2026 | 90 | 0.43% | 10 | 220 | 1% | 9 | | May 2026 | 70 | 0.32% | 10 | 270 | 1.2% | 9 | | Jun 2026 | 110 | 0.52% | 10 | 280 | 1.3% | 9 | | Jul 2026 | 70 | 0.33% | 10 | 330 | 1.6% | 8 | | Aug 2026 | 50 | 0.26% | 10 | 260 | 1.4% | 9 | | Sep 2026 | 40 | 0.19% | 10 | 270 | 1.3% | 9 | ## How each brand is measured Brandwave collects information about searches that people make online using Kit’s and Omnisend’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Kit**: Measured on the search term “convertkit”. - **Omnisend**: Measured on the search terms “omnisend”, “omnisend email marketing” and “omnisend newsletter”, summed into one figure. - [Kit profile](/demand/nz/brands/kit) - [Omnisend profile](/demand/nz/brands/omnisend) - [All email marketing platforms in New Zealand](/demand/nz/categories/nz-email-marketing-platforms): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Kit or Omnisend more popular in search? In September 2026, Omnisend had more branded searches than Kit among email marketing platforms in New Zealand. Omnisend had about 270 branded searches, while Kit had 40. Omnisend made up 1.3% of all email marketing platform searches we track, and Kit accounted for 0.19%. ## Cite this page Brandwave. "Kit vs Omnisend: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/kit-vs-omnisend This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/kit-vs-omnisend. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.