--- title: "Kip McGrath vs Kumon: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Kip McGrath or Kumon? Compare estimated monthly branded-search demand and Share of Search inside the Tutoring providers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/kip-mcgrath-vs-kumon" publisher: "Brandwave" --- # Kip McGrath vs Kumon: Which is more popular by branded search in New Zealand? Which is more popular in search, Kip McGrath or Kumon? Compare estimated monthly branded-search demand and Share of Search inside the Tutoring providers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Kip McGrath and Kumon - **Competitive set**: Tutoring providers - **Market**: New Zealand - **Month measured**: Aug 2026 - **Kip McGrath Share of Search**: 50.7% - **Kumon Share of Search**: 33.8% ## Which is more popular in search, Kip McGrath or Kumon? - In August 2026, Kip McGrath had more branded searches than Kumon among tutoring providers in New Zealand. Kip McGrath was estimated to have 6.6K branded searches compared to Kumon’s 4.4K, and held a 50.7% Share of Search versus Kumon’s 33.8%. - The lead changed hands 4 times in the 11 months ending August 2026: Kumon took it in November 2025, Kip McGrath took it in March 2026, Kumon took it in April 2026, Kip McGrath took it in May 2026. - Across the 11 months ending August 2026, Kip McGrath’s estimated Share of Search among tutoring providers in New Zealand moved from 40.9% to 50.7%, and its estimated monthly branded searches moved from 4.5K to 6.6K. - Across the 11 months ending August 2026, Kumon’s estimated Share of Search among tutoring providers in New Zealand moved from 37.7% to 33.8%, and its estimated monthly branded searches moved from 4.1K to 4.4K. ## How did search popularity change for New Zealand tutoring providers in August 2026? - In August 2026, Kip McGrath gained estimated Share of Search among tutoring providers in New Zealand, from 44.8% to 50.7%. - In August 2026, Kumon lost estimated Share of Search among tutoring providers in New Zealand, from 40.2% to 33.8%. ## Month by month | Month | Kip McGrath estimated searches | Kip McGrath Share of Search | Kip McGrath rank | Kumon estimated searches | Kumon Share of Search | Kumon rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 4.5K | 40.9% | 1 | 4.1K | 37.7% | 2 | | Nov 2025 | 3.6K | 36.3% | 2 | 4.1K | 41.3% | 1 | | Dec 2025 | 2.4K | 34.1% | 2 | 3.3K | 46.8% | 1 | | Jan 2026 | 2.7K | 29.1% | 2 | 4.6K | 49.9% | 1 | | Feb 2026 | 4.8K | 37.6% | 2 | 5.2K | 41% | 1 | | Mar 2026 | 5.7K | 42% | 1 | 5.2K | 38.3% | 2 | | Apr 2026 | 3.9K | 38.2% | 2 | 4.4K | 43.4% | 1 | | May 2026 | 5.5K | 45.8% | 1 | 4.5K | 37.5% | 2 | | Jun 2026 | 5.3K | 42.7% | 1 | 5.1K | 41.2% | 2 | | Jul 2026 | 5.5K | 44.8% | 1 | 4.9K | 40.2% | 2 | | Aug 2026 | 6.6K | 50.7% | 1 | 4.4K | 33.8% | 2 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Kip McGrath’s and Kumon’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Kip McGrath**: Measured on the search terms “kip mcgrath”, “kip mcgrath centres”, “kip mcgrath cost”, “kip mcgrath education centre near me”, “kip mcgrath henderson”, “kip mcgrath lower hutt”, “kip mcgrath maths tutoring”, “kip mcgrath near me”, “kip mcgrath nz”, “kip mcgrath online”, “kip mcgrath tutor”, “kip mcgrath westgate”, “kipmcgrath”, “kipmcgrath co nz” and “kipmcgrath nz”, summed into one figure. - **Kumon**: Measured on the search terms “kumon”, “kumon co nz”, “kumon cost”, “kumon fractions”, “kumon lessons”, “kumon math”, “kumon math program”, “kumon maths & english”, “kumon maths tutoring”, “kumon near me”, “kumon nz”, “kumon online”, “kumon royal oak” and “kumon tutor”, summed into one figure. - [Kip McGrath profile](/demand/nz/brands/kip-mcgrath) - [Kumon profile](/demand/nz/brands/kumon) - [All tutoring providers in New Zealand](/demand/nz/categories/nz-tutoring-providers): The set both shares are measured inside, 4 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Kip McGrath or Kumon? In August 2026, Kip McGrath had more branded searches than Kumon among tutoring providers in New Zealand. Kip McGrath was estimated to have 6.6K branded searches compared to Kumon’s 4.4K, and held a 50.7% Share of Search versus Kumon’s 33.8%. ## Cite this page Brandwave. "Kip McGrath vs Kumon: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/kip-mcgrath-vs-kumon This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/kip-mcgrath-vs-kumon. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.