---
title: "Kinji vs Tomi: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Kinji or Tomi? Compare estimated monthly branded-search demand and Share of Search inside the Christchurch Japanese restaurants set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/kinji-vs-tomi"
publisher: "Brandwave"
---

# Kinji vs Tomi: Which is more popular by branded search in New Zealand?

Which is more popular in search, Kinji or Tomi? Compare estimated monthly branded-search demand and Share of Search inside the Christchurch Japanese restaurants set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Kinji and Tomi
- **Competitive set**: Christchurch Japanese restaurants
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Kinji Share of Search**: 44.4%
- **Tomi Share of Search**: 0.22%

## Which is more popular in search, Kinji or Tomi?

- In August 2026, Kinji had more branded searches than Tomi among christchurch japanese restaurants in New Zealand. Kinji was estimated to have 5.9K branded searches compared to Tomi’s 30, and held a 44.4% Share of Search versus Tomi’s 0.22%.
- Kinji was ahead of Tomi in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Kinji’s estimated Share of Search among christchurch japanese restaurants in New Zealand moved from 40.3% to 44.4%, and its estimated monthly branded searches held steady at 5.9K.
- Across the 11 months ending August 2026, Tomi’s estimated Share of Search among christchurch japanese restaurants in New Zealand moved from 0.27% to 0.22%, and its estimated monthly branded searches moved from 40 to 30.

## How did search popularity change for New Zealand christchurch japanese restaurants in August 2026?

- In August 2026, Kinji gained estimated Share of Search among christchurch japanese restaurants in New Zealand, from 43.4% to 44.4%.
- Estimated monthly branded searches for Tomi in New Zealand fell 25% over 11 measured months, from 40 to 30 in August 2026.

## Month by month

| Month | Kinji estimated searches | Kinji Share of Search | Kinji rank | Tomi estimated searches | Tomi Share of Search | Tomi rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 5.9K | 40.3% | 1 | 40 | 0.27% | 4 |
| Nov 2025 | 4.9K | 36.3% | 1 | 30 | 0.22% | 4 |
| Dec 2025 | 6K | 37.5% | 1 | 30 | 0.19% | 4 |
| Jan 2026 | 7.3K | 41% | 1 | 40 | 0.22% | 4 |
| Feb 2026 | 7.4K | 46.1% | 1 | 50 | 0.31% | 4 |
| Mar 2026 | 5.9K | 40.3% | 1 | 50 | 0.34% | 4 |
| Apr 2026 | 5.9K | 39.6% | 1 | 40 | 0.27% | 4 |
| May 2026 | 3.9K | 34.3% | 2 | 40 | 0.35% | 4 |
| Jun 2026 | 4.9K | 41.9% | 1 | 60 | 0.51% | 4 |
| Jul 2026 | 6K | 43.4% | 1 | 40 | 0.29% | 4 |
| Aug 2026 | 5.9K | 44.4% | 1 | 30 | 0.22% | 4 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Kinji’s and Tomi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Kinji**: Measured on the search terms “kinji japanese restaurant”, “kinji menu” and “kinji restaurant”, summed into one figure.
- **Tomi**: Measured on the search terms “tomi christchurch” and “tomi restaurant christchurch”, summed into one figure.

- [Kinji profile](/demand/nz/brands/kinji)
- [Tomi profile](/demand/nz/brands/tomi)
- [All christchurch japanese restaurants in New Zealand](/demand/nz/categories/nz-christchurch-japanese-restaurants): The set both shares are measured inside, 4 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Kinji or Tomi?

In August 2026, Kinji had more branded searches than Tomi among christchurch japanese restaurants in New Zealand. Kinji was estimated to have 5.9K branded searches compared to Tomi’s 30, and held a 44.4% Share of Search versus Tomi’s 0.22%.

## Cite this page

Brandwave. "Kinji vs Tomi: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/kinji-vs-tomi

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/kinji-vs-tomi. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.